Impact of Online Users on Revenue of Facebook: A Quantitative Analysis

Individual report

TABLE OF CONTENTS
Project Aims................................................................................................................................2
Objectives....................................................................................................................................2
Presenting the contribution of the group and methodology.........................................................2
Data collection.............................................................................................................................2
Appropriateness of a data............................................................................................................3
Analysis.......................................................................................................................................3
Presenting how the method of presenting and visualizing the data is appropriate......................7
Achievement and conclusion.......................................................................................................7
How did the group function together...........................................................................................7
Presenting the issues that need to be overcome in future............................................................8
Conclusion...................................................................................................................................8
REFERENCES..............................................................................................................................10

Project Aims
The current project aim is to determine the impact of users over revenue of Facebook and
that is why, the results may be vary. With the help of this outcome, the chances of implementing
steps will be change because to raise the performance of the company, there is a need to
determine he loophole.
Objectives
With the help of present study, the scholar try to attain the relationship between the profit
and online users within Facebook.
Presenting the contribution of the group and methodology
In the present study, the contribution of all the team members is excellent because
without anyone of them it is not possible to complete the project. Also, each member has their
own quality and that is why, the chances of generating results will be higher such that one of
them have a good research skill and that is why, he researches about the authentic data of
Facebook with regard to online user and revenue from last 10 years. Moreover, one of us have a
good skill pertaining to visualization so he extracts the data and draw graph with the help of
excel in order to meet the defined aim (Ma and Fildes, 2021). Whereas, another member of a
team has a good statistics knowledge so he chooses to apply the tool into a data in order to
determine the relationship between the variables. Therefore, it has been stated that due to proper
contribution of each member, the chances of completing the data will be high and this in turn
assist to improve the results.
The methodology used for the current study is quantitative because the entire project is
deal with numbers and figures. With the help of this chosen methodology, the data will be
extracted easily and for analysis, excel as an analytical tool used in order to derive better
outcome.
Data collection
The data is connected with the official site of Facebook which provide a list of figures in
term of revenue so that effective outcome can be generated (Facebook Revenue and Usage
Statistics (2022), 2022).

Appropriateness of a data
number
of
users
revenu
e
2011 1729 3717
2012 2280 5089
2013 2849 7872
2014 3385 12466
2015 3949 17928
2016 4624 27638
2017 5378 40653
2018 5938 55838
2019 6429 70697
2020 7184 85965
2021 7645 117929
The appropriateness of the data is reflected from the website which is used in order to
meet the defined aim of the study. The data is collected from the official site of Facebook which
help to generate a better outcome. Along with this, the chosen data is appropriate because it was
published in 2021 which provide appropriate information in order to improve the results.
Analysis
The data will be analysed through excel in which excel as an analytical tool is used in
order to present the research findings in an authentic manner. In this different graphs and charts
has been used in order to describe the data in more appropriate manner so that effective outcome
can be generated effectually (Weng, Liu and Xiao, 2019). Along with this, inferential tool has
been used which entails about the p value and this in turn causes positive impact over the results.
Here, independent variable is online users and dependent variable is revenue of Facebook. That
is why, by applying the results in an appropriate manner, the results can be drawn which is as
mentioned below:
Regression analysis
Null hypothesis: There is no statistical difference between the mean value of active user and
revenue of Facebook.