Global Strategic Management: Analysis of Facebook's Business and Corporate Strategies

GLOBAL STRATEGIC
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
A Business and corporate strategy for positive contribution to organisation..............................3
B External and Internal environment analysis.............................................................................4
C Strategic tools utilised by FACEBOOK CEO for organisational performance.......................6
D Strategic Planning....................................................................................................................7
E Evaluation of contemporary strategic issues in strategy and level of strategy used by CEO of
Facebook......................................................................................................................................8
Literature review..........................................................................................................................9
Recommendations for Facebook to sustain its position..............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic management refer as the effective process to set the goals, objectives in order to
make the business more competitive in their market field. Generally, with strategic management
organisation aims to deploy effectively their resources and employees for producing better and
efficient outcomes (Hitt, Ireland and Hoskisson, 2019). It helps the businesses in order to give
the proper direction by creating the effectual plans for designing the objectives and then assign
the resources accordingly to support the strategic plan. Thus it overall guides the business to
effectively compete in the market and to give the forward direction to the business. Facebook a
Social media and social networking platform which is founded by the Mark Zuckerberg.
Company aims to powering the people and to develop the community. Following report will
cover the business and corporate strategies which is implemented by CEO. It will discuss the
external and internal environment analysis and the way CEO manages the complex problem of
company. It also covers the strategic model used by CEO of Facebook and critically analyse the
different contemporary issues found in strategy. It also lays out the recommendation for the
company to sustain its position in the market.
MAIN BODY
A Business and corporate strategy for positive contribution to organisation
Corporate strategy refers as the desired destination for which the business move, that
strategic decisions shapes all planning and strategies in each part of business. Strategies which
are used by the Mark Zuckerberg that have shaped their organisation are as follows:
Have conviction: Starting or running a company requires a specific strategy which keeps the
work place environment goal oriented. Zuckerberg always thinks positive and also make their
team to stay positive and carry out the operational task which they have design. As for their news
feed feature people criticise them but they continue their work and not it become a successful
feature of their Facebook company (Petera, Wagner and Šoljaková, 2020). Thus having
convictions helps in deciding when to take the feedbacks.
Develop a long term team: Team work always plays an significant role it contribute maximum
potential in work and make it efficient in every manner. For the company like Facebook, CEO

believes in building a long term team which helps in creating chances for the innovation and also
helping the new hiring to become more skilled full to excel their work. Productivity always
comes from the work culture; therefore, CEO of Facebook allows the employee to share their
views they provide them openness culture so that their suggestions will help in effectual decision
making. They hire better talent for their work who have technical knowledge and strong
determination towards the work, thus it leads them to develop a proficient team that are highly
dedicated towards their work (Svatosova, 2020).
It is found that company follows the transformational leadership style, which helps them
to lead, motivate and inspire the team to adapt the change and to develop the innovation
opportunities. Thus this leadership style also helps the organisation in shaping their healthy and
innovative work culture, that lead the company in driving good revenues as well as to acquire the
whole market. Company’s positive growth is developing due to their fast changes and adaption
in planning and adaption, continuous innovation makes the firm to excel in their field.
B External and Internal environment analysis
SWOT analysis: A framework implemented to evaluate the organisational competitive position
to forming strategic planning.
Strength: Main strength of Facebook is their strong brad which provides them long term
stability and sustainability. They also have the diversified portfolio with the major WhatsApp,
Instagram and Messenger etc. application are main strength of company (Chereau and Meschi,
2018). Other strength is loyal consumer base which helps the company to become more
successful.
Weakness: Company have been facing problem with maintaining the user privacy which lead
them a ton of loss, they are also facing problem in controlling the misleading information for
which they have faced lots of criticism.
Opportunity: Although company have diversified portfolio but still social media industry is the
biggest opportunity to extend business. to target other audience as well, company has the
customer which are mostly younger and tech savvy, thus by providing high tech platform will
help in targeting older people as well.
Threat: Competition is the biggest threat for the company also increased new regulations also
causing threat situation for Facebook (Widyanto and et.al 2019).