Strategic Management of Facebook by CEO Mark Zuckerberg

Global Strategic
management

Contents
INTRODUCTION...........................................................................................................................1
TASK A...........................................................................................................................................2
Examination of business and corporate strategic used by CEO to get positive contribution to
organisation .................................................................................................................................2
TASK B...........................................................................................................................................3
Undertaking of Internal and external environment analysis and analysation of complex
problem at Facebook managed by CEO through using business framework .............................3
TASK C...........................................................................................................................................5
Description of strategic tools, model used by CEO of Facebook to enhance organisational
performance ................................................................................................................................5
TASK D...........................................................................................................................................6
Examination of ways in which CEO of Facebook create, design and develop strategic planning
for Facebook ...............................................................................................................................6
TASK E............................................................................................................................................9
Critical analysation and evaluation of different strategic issues in strategy among different
level of strategy used by CEO of Facebook ................................................................................9
Recommendation ..........................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic management can be described as process for decision making as well as planing
that leads to development of effective strategies in order to assist organisation for attainment of
objectives of company. It is a process that assist company for determining objectives and allow
allow them to make various strategic decisions (Alliance, 2019). Style of leadership create
impact over conflicts and also desire of different entrepreneur activities in business. It is a style
in which CEO of company determine ways to maintain trade-offs. It is a style that create
influence over corporate level and also ensure over different activities of business.
Mark Zuckerberg is the CEO of Facebook and an internet entrepreneur who is carry out
business in marker. He is co-founder of social media website Facebook and is current CEO,
chairman and controlling shareholder of company. Entrepreneur was born in the year 1984 at 14th
May in New York, US. In the year 2004, Zukerberg has writing a code for new websites by
following semester and launched this website with partnership with his room mates.
Entrepreneur with his efforts and leadership style provide success to business and make
Facebook as one of leading social media platform.
Facebook was founded in the year 2004 by Mark Zuckerberg in US. It is an American
multinational company that is based in California. It is a parent company for Instagram,
Whatsapp as well as other subsidiary company. It is among top American company based on
information technology. This project report includes examination of business and corporate
strategies used by CEO of company that contribute positively (Bailey and et. al., 2018 ). It also
consider internal and external environment analysis in business that assist them for identification
of problem and also managing framework in business. It also describe strategic tool and model
used by CEO of Facebook that enhance performance of organisation. It also examine ways in
which CEO of face plan, design and develop strategic planning of Facebook. Moreover, it
critically analyse and evaluate strategic issues of company in order to identify strategic issues in
business.
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