Impact of Technology on Business Performance: A Case Study of Facebook

DHICT BA30589E
Assessment

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY...........................................................................................................................................3
Discussing the research topic on the Facebook.................................................................................3
Presentation of raw data collected from various sources.................................................................3
Computation of various statistical techniques using excel................................................................4
Representation of data in form of charts and bar graphs..................................................................4
Interpretation and analysis of the excel functions applied................................................................5
CONCLUSION.........................................................................................................................................7
REFERENCES..........................................................................................................................................8

INTRODUCTION
Microsoft office is an integrated software which consist various tools such as Microsoft word,
Microsoft power pint, excel and access. These tools helps in different ways. Microsoft words
assist is entering the test, edit and format. The power point helps to present the data in slides
with various animated effects. One of the most important tool is Ms excel, it helps in
performing complex calculations(Rose, Kaminsky and Meier, 2021).This report includes the
data about Facebook, it is an American social media and networking service. The data is
collected by using the secondary source such as internet. It encompasses data about market
capitalisation, revenue and number of employees in last five years. There are various
functions which are related to Ms excel, the function such as Sum, count, minimum and
maximum is performed. There are various techniques of descriptive statistics such as mean
and median is also calculated.
MAIN BODY
Discussing the research topic on the Facebook.
The research topic included in this report is Facebook. The main topic is impact of
technology on improving the business performance. The data is regarding market
capitalisation, revenue and number of employees of Facebook. The technology has a positive
impact on the revenue of any enterprise. With the introduction of new technology, the
enterprise are able to identify the customer attitude (Mota, Sá and Guerra, 2021).There are
various tools such as search engine optimisation, digital marketing and many other
techniques which eases the work of the organisation.
Presentation of raw data collected from various sources
Meaning of data: it is the raw facts and figures which are integrated to derive
meaningful information. There are various ways of collecting data such as primary source
and secondary source. These can be explained as given below:
 Primary source: This is the first hand data which is collected originally by the researcher. This
is the most valid and accurate form of data. However, it require various efforts and it
involves huge costs.
 Secondary source: This form of data is already available. It is cheap source of data and can
be accessed easily. It also has certain disadvantages such as data available may not be
recently updated and modified. It may create lack of accuracy in the data.
The different data collected are:
 Market capitalisation: It refers to the total value of dollar of outstanding stock shares. It can
be computed by outstanding number of the shares and current share price. The companies
diversified their portfolio in different cap size such as large cap and mid cap.
Revenue: It is defined as the total income of the enterprise. The company may experience different
kinds of revenue such as low, mid and high. It can be derived when an organisation is able to sell his
goods or render services to the consumers (Yoo, Cheon, Benedetto, McClelland and
Anzai,2019)
.