Impact of Technology on Business Performance: A Case Study of Facebook

This report discusses the impact of technology on business performance using Facebook as a case study. It includes data on market capitalisation, revenue, and number of employees collected from secondary sources. Various statistical techniques such as mean and median are computed using Excel and data is represented in charts and bar graphs.

DHICT BA30589E
Assessment

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY...........................................................................................................................................3
Discussing the research topic on the Facebook.................................................................................3
Presentation of raw data collected from various sources.................................................................3
Computation of various statistical techniques using excel................................................................4
Representation of data in form of charts and bar graphs..................................................................4
Interpretation and analysis of the excel functions applied................................................................5
CONCLUSION.........................................................................................................................................7
REFERENCES..........................................................................................................................................8

INTRODUCTION
Microsoft office is an integrated software which consist various tools such as Microsoft word,
Microsoft power pint, excel and access. These tools helps in different ways. Microsoft words
assist is entering the test, edit and format. The power point helps to present the data in slides
with various animated effects. One of the most important tool is Ms excel, it helps in
performing complex calculations(Rose, Kaminsky and Meier, 2021).This report includes the
data about Facebook, it is an American social media and networking service. The data is
collected by using the secondary source such as internet. It encompasses data about market
capitalisation, revenue and number of employees in last five years. There are various
functions which are related to Ms excel, the function such as Sum, count, minimum and
maximum is performed. There are various techniques of descriptive statistics such as mean
and median is also calculated.
MAIN BODY
Discussing the research topic on the Facebook.
The research topic included in this report is Facebook. The main topic is impact of
technology on improving the business performance. The data is regarding market
capitalisation, revenue and number of employees of Facebook. The technology has a positive
impact on the revenue of any enterprise. With the introduction of new technology, the
enterprise are able to identify the customer attitude (Mota, Sá and Guerra, 2021).There are
various tools such as search engine optimisation, digital marketing and many other
techniques which eases the work of the organisation.
Presentation of raw data collected from various sources
Meaning of data: it is the raw facts and figures which are integrated to derive
meaningful information. There are various ways of collecting data such as primary source
and secondary source. These can be explained as given below:
 Primary source: This is the first hand data which is collected originally by the researcher. This
is the most valid and accurate form of data. However, it require various efforts and it
involves huge costs.
 Secondary source: This form of data is already available. It is cheap source of data and can
be accessed easily. It also has certain disadvantages such as data available may not be
recently updated and modified. It may create lack of accuracy in the data.
The different data collected are:
 Market capitalisation: It refers to the total value of dollar of outstanding stock shares. It can
be computed by outstanding number of the shares and current share price. The companies
diversified their portfolio in different cap size such as large cap and mid cap.
Revenue: It is defined as the total income of the enterprise. The company may experience different
kinds of revenue such as low, mid and high. It can be derived when an organisation is able to sell his
goods or render services to the consumers (Yoo, Cheon, Benedetto, McClelland and
Anzai,2019)
.

 Number of employees: In every organisation, the key assets in the organisation are its
employees.
Facebook data.
Year
Market
capitalisation
Revenu
e
Number of
employees
2021 927.528 117929 71970
2020 674.568 85965 58604
2019 530.563 70697 44942
2018 506.986 55838 35587
2017 457.99 40653 25105
Computation of various statistical techniques using excel
Year
Market
capitalisation
Revenu
e
Number
of
employee
s employees
2021 927.528 117929 71970
2020 674.568 85965 58604
2019 530.563 70697 44942
2018 506.986 55838 35587
2017 457.99 40653 25105
MEAN 619.526 74216.4 47241.6
MEDIA
N 530.563 72456.7 44942
Representation of data in form of charts and bar graphs.
1 2 3 4 5
0
100
200
300
400
500
600
700
800
900
1000
Market capitalisation

1 2 3 4 5
0
20000
40000
60000
80000
100000
120000
140000
Revenue
Interpretation and analysis of the excel functions applied.
There are various functions which are performed by excel on data of Facebook. The
interpretation of data can be described as given below:
 SUM: The MS-excel has various functions which helps in performing typical
calculations. The function of Sum is used to add the values of the given data. This
function is used by applying the = sign and then number of rows are entered for which
the sum is required. The sum of the market capitalisation rate is 3097.63 and total of
revenue is 371082. The total of employees is 236208.
COUNT: the Count function of excel is used to find the number of observations. The total
number of count for market capitalisation, revenue and number of employees are five. It is
calculated by assigning = sign and write Count (Jelen, 2018).
.
 Maximum: The function of maximum is used to return the highest value and it has a
separate function which can be used as =MAX (). In the brackets, the rows for each
maximum value is required to be computed is required to be entered. The maximum
value in case of market capitalisation rate is 927.58 and maximum revenue is 117929.
The maximum number of employees is 717970.
 Minimum: The minimum function is used to find out the lowest value from all the
data. The minimum value for market capitalisation rate is 457.985. The lowest value

in case of revenue is 40653 and in case of number of employees, the minimum return
value will be 25105.
 Mean: it is part of the descriptive statistics which helps to find out the average value
of the given data. The mean of the market capitalisation rate is 619.526 and average
value for the revenue will be 74216.4. The mean value for the number of employees
will be 47241.6. The mean is the tool which is helpful in further arithmetic treatment.
It is also affected by the extreme values and this value may not be present in the given
series(Bernadetta Paska, 2020)
 Median: It is known as the mid value. It can be calculated differently in case of odd
and even observations. In case of odd, the mid value from total observations will be
the median which can be analysed by putting n/2 formula. On the other hand, in case
of even observation, n+1/2 formula is applied. The median in case of market
capitalisation is 530.563 and median value for revenue is 74216.4. The mid value for
number of employees is 44942(Wicaksono, 2018)
)
.

CONCLUSION
From the above report, it can be concluded that Microsoft excel is an application software
which eases the tasks of the researcher and reduces the efforts. There are various tools
which helps in finding the sum, maximum value, minimum value and count the number
of observations. The descriptive statics include mean and median which helps in finding
the average and mid value of the data related to Facebook. The presentation of data in the
form of charts helps in improving the visualisation of data.

REFERENCES
Books and Journals
Rose, M.J., Kaminsky, D.A. and Meier, H.H., 2021. Partnering Accounting and
Excel. Journal of Accounting & Finance (2158-3625), 21(5).
Mota, M., Sá, C.M. and Guerra, C., 2021, January. Systematic Literature Review Using Excel
Software: A Case of the Visual Narratives in Education. In World Conference on Qualitative
Research (pp. 325-340). Springer, Cham.
Yoo, S.P., Cheon, T.H., Benedetto, M.T., McClelland, S. and Anzai, Y., 2019. 920:
Microsoft Excel-based decision analysis to determine the cost effectiveness of fetal
aneuploidy screening. American Journal of Obstetrics & Gynecology, 220(1), pp.S594-S595.
Jelen, B., 2018. SURVEYS IN EXCEL. Strategic Finance, 100(3), pp.64-66.
Bernadetta Paska, M., 2020. Penyusunan Laporan Keuangan Badan Usaha Milik Desa
(BUMDES) Berdasarkan SAK ETAP dengan Aplikasi Microsoft Excel (Studi pada Bumdes
Nawa Eka Karsa, Wanurejo, Borobudur, Kabupaten Magelang) (Doctoral dissertation,
Universitas Teknologi Yogyakarta).
Wicaksono, A.S., 2018. Analisa daya dukung fondasi dangkal menggunakan metode
Terzaghi, Vesic, dan Hansen dengan program bantu Microsoft Excel. SKRIPSI-2018.
Liengme, B. and Hekman, K., 2019. Liengme's Guide to Excel 2016 for Scientists and
Engineers:(Windows and Mac). Academic Press.