Forecasting Future Sales: A Strategic Analysis of Facelift Ltd Trends

This report analyzes the sales trends of Facelift Ltd., a UK-based office furniture retailer, as it considers diversifying into the home furniture market due to an economic downturn. Using graphical representations of sales data from 2014 to 2017 for beds, sofas, wardrobes, and dining tables, the report identifies trends and forecasts future sales. Trend line analysis indicates increasing sales for beds, sofas, and wardrobes, but a declining trend for dining tables. The report concludes that Facelift Ltd. can expect increased profits overall, but recommends strategic promotion of dining tables to reverse their declining sales trend. Effective advertising strategies are suggested to achieve higher business growth and long-term sustainability. The analysis is supported by references to business statistics and decision-making resources.

Future of the Facelift Ltd.

Introduction
The Facelift is a general merchant selling office
furniture in the UK market. They have 100 stores with
8000 employees. The company wants to diversify into
the home furniture market, because the economic
downturn having affected their core furniture business.

Graphical representation
Graphical representation helps to make effective
analysis of data collected by the business. The
graphical representation of Facelift Ltd. sales for
various kind of furniture products for the four
subsequent years are presented here:

Sales for the year 2014
In the year 2014, Beds, Dining, Wardrobes and sofa
sales are as follows:
Beds Sofas Wardrobes Dining Tables
0
1
2
3
4
5
6
7
4
6
2
3

Sales for the year 2015
In the year 2015, Beds, Dining, Wardrobes and sofa
sales are as follows:
Beds Sofas Wardrobes Dining Tables
0
1
2
3
4
5
6
7
5
6.3
2.1
3.5

Sales for the year 2016
In the year 2016, Beds, Dining, Wardrobes and sofa
sales are as follows:
Beds Sofas Wardrobes Dining Tables
0
1
2
3
4
5
6
7
8
5.5
6.9
2.3 2.5

Sales for the year 2017
In the year 2017, Beds, Dining, Wardrobes and sofa
sales are as follows:
Beds Sofas Wardrobes Dining Tables
0
1
2
3
4
5
6
7
8
6.5
7
2.5
2

Trend line
It is a line that represent possibility of future
occurrences. By constructing trend line, Facelift Ltd.
will be able to identify future trend of business sales
for various furniture items

Trend line presentation
Trend line for Facelift Ltd. is constructed here:

Interpretation
The trend line indicate that, in the year 2018, Bed and
sofa furniture sales will incline at an increasing rate.
Moreover, Wardrobes sales also tends to increase at a
lower increasing rate. However, trend line for dining
tables shows that in future years, sales will get decline
impacts Facelift business in an negative direction.

Conclusion
On the basis of above graph, it can be concluded that in the future
period, Facelift Ltd. will earn more profit due to higher the
business sales. According to the research, it must be reported
that company should promote its product Dining tables as its
sales get decline over the period. It can be done by making
effective advertisement strategy. This in turn, company will
achieve higher the business growth and survive for a long term
period.

References
Clemen, R. and Reilly, T., 2013. Making hard decisions
with DecisionTools. Cengage Learning.
Zikmund, W. and et. al., 2012. Business research
methods. Cengage Learning.
Bajpai. N., 2009. Business statistics. Pearson Education
India.
Bazerman, M. and Moore, D. A., 2012. Judgment in
managerial decision making.
Newbold and et. al. 2009. Statistics for Business and
Economics. Pearson Education
Newbold and et. al. 2009. Statistics for Business and
Economics. Pearson Education