Facilitating Growth & Innovation in a Large Company

Facilitating growth &
innovation within an existing
large company

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1: SWOT analysis of Pretty Little Things...........................................................................1
Task 2: Issues and areas for improvement...................................................................................2
Task 3: Initiative for improvement..............................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Growth is an organizational activity through which it tend to make sure that it is able to improve
its working and goal achievement capabilities in such a way that it is able to minimize the efforts
and economic investments for the achievement of desired organizational targets. Pretty little
things is the chosen organization for the analysis in this report, the company tend to provide
fashion products to its customers. Evaluation of company's working capabilities through the
implementation of SWOT analysis is done in this report, also identification of areas for
improvement is also done in the report.
MAIN BODY
Task 1: SWOT analysis of Pretty Little Things
Strength- Company tend to provide its products all across the globe and because of which has
managed to achieve an efficient economic growth. In order to provide high level of
organizational performance to customers company tend to provide its products through several
company stores and online portals, through which it is able to fulfil customer requirements
(Thomas, 2017). The product placement is done by the company in such a way that it tend to
ensure that customer requirements are being fulfilled.
Weakness- Company tend to provide its products all across the globe, but still faces limitations
in achieving high level of brand awareness and due to which company's sales tend to face
limitations. Company tend to provide new and rare products to fulfil customer requirements and
because of which organizational expenditures are being increased because of which company's
economic growth is being affected.
Opportunity- Pretty Little things can increase its engagement in implementing technological
advancements in its work areas (Gazzola and et.al, 2020). Through which it can make sure that it
is able to improve the organizational work productivity which will allow the organization to
increase its reach to a wide range of customers. With that company can also increase its level of
engagement in implementing collaborations with other market competitors through which it can
minimize the expenditures to develop new products.
Threat- Increasing market competition tend to make a significant impact upon the organizational
sales and because of which chances of brand switching is increased for Pretty little things.
Changing customer preferences is influencing the organization to implement improvisations in
its products placement because of which company has to implement improvisations in its
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