Factors Affecting Customers Retention in WWE Cafe

Added on - 01 May 2020

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Running head: FACTORS AFFECTING CUSTOMERS RETENTION IN WWW CAFÉFACTORS AFFECTING CUSTOMER RETENTION WWW CAFÉName of the StudentName of the UniversityAuthor note
Abstract:It is very important for an organization to manage the customer relationship effectivelyfor the expansion of its business. In the study of customer relationship concept, the factorsinfluencing customer retention are important as it has implications in the business of anorganizational scheme and controlling policies. Many research has previously surveyed theintention behind consumers’ repetitive purchase, however there is no integrated point of viewregarding the factors influencing customer retention, and ways of its valuation and purpose. Themain purpose of this research proposal is to construct a hypothetical model of consumer retentionto promote the business of a café in New Zealand. The experimental research consequencesexhibited that there is a statistically substantial encouraging connection between factorsrecognized in the theoretical model: customer satisfaction, switching costs, relationship quality,and customer retention.
Table of ContentsIntroduction..........................................................................................................................3Background and Scope of the Study................................................................................3Customer Retention and Customer Satisfaction..............................................................4Research Questions..........................................................................................................5Research Methodology....................................................................................................6Project Implications, Ethical Approval and Feedback for the Participants of theResearch.......................................................................................................................................6Ethical Approval..............................................................................................................7Time Horizon (Gantt Chart)............................................................................................8References..........................................................................................................................10
IntroductionThe following research proposal discusses the problems for the maintenance of thecustomers of WWW café as it is facing a tough competition from the other well-built restaurantsof the area. WWW café built in the year 2016 is pure vegetarian café with a very few handfulmembers sustaining the production of the café. The proposal will highlight some factorsaffecting the growth of customers in order to raise the frequency of clients’ revisit to the WWWcafé. This research will be extremely important, as it will give an opportunity for theorganization to come up with a decision to gain profit for its employees and establish it as alocally positioned food chain.Background and Scope of the StudyThe scope of this study about WWW café located near the Centre Mall in New Zealandfocuses at three main elements of the business for its promotional activities. The three maininfluencing factors for the business of WWW café that will be discussed here are quality,consumer satisfaction and service quality offered by the café. Although the three factors areinterrelated with each other, the research will describe only the factors that are responsible forthe retention of customers (Arts, 2014). However, the three factors together will boost theproduction of the business as a superior quality food bring satisfaction to the customer which inturn will help in retaining the customers by WWW café.The dining industry of New Zealand is one of the main sources of the growth of theeconomy of the nation. From a recent research, it has been estimated that more than 6 billionemployees work in more than one lakh food industry. According to Restaurants and Cafes(2017), it has been observed that more than 3 lakh people visit the restaurant sector in and there
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