MKTG2002 - International Marketing
Curtin University
International Marketing (MKTG2002)
Added on 2020-03-13
About This Document
MKTG2002 - This assignment is International Marketing and question, Analyze the macro and competitive factors that impact the global hotel industry, Hotel industry is a sub-industry of the travel and tourism industry andChina has become the most emerging economy which has opened a lot of market opportunities for travel and tourism industry. business environment of Red Carnation Hotels, using Porter’s Value, Value chain model was introduced by Porter in 1985 and it helps in identifying and analyzing opportunities and risks the company can meet in the industry.
MKTG2002 - International Marketing
Curtin University
International Marketing (MKTG2002)
Added on 2020-03-13
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