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Factors Affecting Organization

   

Added on  2020-10-22

16 Pages5577 Words443 Views
EntrepreneurshipPolitical Science
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TASK
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Table of ContentsINTRODUCTION...........................................................................................................................2MAIN BODY...................................................................................................................................21. Part 1- Organisation Profile.........................................................................................................21.1 Name of the Company......................................................................................................21.2 About the Company..........................................................................................................21.3 Strategic Objectives..........................................................................................................31.4 Focus Marketing...............................................................................................................32. Part 2 - Situation Analysis...........................................................................................................32.1 Increased Importance of Environmental Scanning in Context of Brexit.........................32.2 PESTLE Analysis.............................................................................................................43. Part 3 - Internal Analysis: Marketing Mix...................................................................................77P’s of Marketing...................................................................................................................74. Part 4- STP Analysis....................................................................................................................85. Part 5 - 4 P's of Marketing Mix....................................................................................................96. Part 6 - Action and Control........................................................................................................106.1 SAFe Criteria..................................................................................................................10RECOMMENDATIONS.....................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................131
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INTRODUCTIONBusiness Environment can be defined as the sum of all the internal and external factorsthat impacts upon the working of an organisation whether in a positive or negative way (businessenvironment, 2019). An organisation is effected from various factors such as the internal factorsincluding employees, customers, suppliers, managers, Board of Directors, Owners, etc. and inthe external factors innovation in technology, government intervention, economic changes,market trends, supply and demand of products in the market all are included in the externalfactors which impacts on the organisation. For the completion of this assignment, the companychosen in Unilever Limited which is a UK based company. It was founded in the year 1929 andis headquartered in London. The company is providing various products to their customers whichare food, beverages, cleaning agents and beauty and personal care products. Brexit impactedupon the value creation as this incident lead to move away all the opportunities and created asituation of recession for the businesses outside UK. So the value of the businesses moved downdue to low financial condition. The following assignment will provide an understanding aboutthe impact of macro environmental factors and about the increased importance of environmentalscanning in Brexit context with the help of PESTLE Analysis and Porter's Five Forces Model. Inaddition to this, the assignment will also do the internal analysis by making use of BCG Matrixof Unilever Limited Company.MAIN BODY1. Part 1- Organisation Profile1.1 Name of the CompanyUnilever PLC1.2 About the CompanyThe following company was formed in 2 September, 1929 by merger of two differentcompanies which were “UNIE” and “LEVER”. The company is providing its services all overthe world and the Chairman of this company is Marijin Dekkers. The company's first productwas Sunlight Soap and later diversified to other products which were Pears Soap and Wall's.Unilever is headquartered in London and is currently employing 1,55,000 employeesapproximately. The company has also increased the variety of products it is providing to their2
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