Factors Affecting Future Sustainability of Hospitality and Tourism Industry: A Case Study on Travelodge UK

Research Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
AIM..............................................................................................................................................3
OBJECTIVES..............................................................................................................................3
RESEARCH PROBLEM.............................................................................................................3
RESEARCH QUESTIONS.........................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................4
Research Type..............................................................................................................................4
Research Approach .....................................................................................................................4
Research Philosophy....................................................................................................................4
Data Collection............................................................................................................................4
Reliability and Viability...............................................................................................................4
TIMELINE.......................................................................................................................................4
LITERATURE REVIEW................................................................................................................6
RESEARCH USING SECONDARY DATA..................................................................................7
Summarizing secondary data.......................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

TOPIC : To analyse the factors affecting the future sustainability of Hospitality and tourism
industry. A case study on Travelodge UK
INTRODUCTION
The future sustainability of an industry is to make sure that the all the different aspects of
the success of the industry are on the same page. In this research the hospitality and tourism
industry has been taken for researching the factors which affect their future sustainability. For
this research the chosen organization is Travelodge UK which is private organization operating
hotels and hospitality industry in UK, Ireland and Spain. This organization has its headquarters
in Thame, England. This organization has around 570 limited services hotels in UK. It was
founded in the 1970s by Charles Forte and established in UK.
AIM
The aim is to find the problems which can lead to issues in the future sustainability of
hospitality organization Travelodge UK.
OBJECTIVES
 To identify the factors affecting future sustainability in an organization.
 To analyse the problems affecting future sustainability in Hospitality organization.
 To find solutions to the problems of sustainability faced by the hospitality industry
RESEARCH PROBLEM
The main issue of sustainability faced by most of the hospitality industry currently is the
dramatic environmental impacts it is having, The consumption of energy, water, food and other
things which creates negative impact on the environment like waste, use of plastic and emission
of gasses. Other than this Covid-19 has also been one of the major issue that has affected the
future sustainability of this industry.
RESEARCH QUESTIONS
 What factors influence future sustainability and growth in an organization?
 How is the sustainability of the hospitality organization affected?
 Which are the problems that are faced by the Travelodge in its sustainability
development?
 What are the solutions to the problems which affect the sustainability in Travelodge?

RESEARCH METHODOLOGY
Research Type
There are two types of research type which are qualitative and quantitative. For this
research the Qualitative research is chosen as it will be a theoretical representation of the factors
affecting sustainability in organization.
Research Approach
Research approaches are also of two major types inductive and deductive. Inductive
approach is the approach in which the research aim to develop a theory from the analysation in
the research. Thus, this research has chosen inductive approach.
Research Philosophy
There are two types of research philosophies interpretivism and positivism. Out of these
two interpretivism has been chosen for this study as it helps in the interpretation of the elements
of the study which is about the factors affecting future sustainability.
Data Collection
Two major methods of data collection are known to be most common, primary data and
secondary. For this project only the secondary data collection method will be used and which
will be taking reference to websites, books and journals.
Reliability and Viability
In this research the valid aspects are going to be given proper consideration as all the
books and journals that are taken will be after the year of 2017. For ensuring the viability the
resource of these books and journals are going to be mentioned as the references,
TIMELINE
Activities 1 2 3 4 5 6 7 8 9 10 11
Selecting
topic
Creation
of
research
aim and