Factors Encouraging Information - Assignment

Added on - 21 Jul 2020

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FACTORS ENCOURAGINGINFORMATION RESEARCH
TABLE OF CONTENTQUESTIONS...................................................................................................................................11. Factors encouraging her information search............................................................................12. Information acquisition............................................................................................................13. Information processing............................................................................................................14. Brand evaluation......................................................................................................................15. Purchase and consumption......................................................................................................1Proposing different marketing ways to convince Jennifer to buy a special value-added holidaypackage offered to her by a travel operator.................................................................................2REFERENCES................................................................................................................................3
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