Factors Impacting Global Economy and International Business: A Case Study of Marks and Spencer

International business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6
Books and Journals.....................................................................................................................6

INTRODUCTION
International business refers to the trading of goods and services, resources, technology and
the knowledge all across the national borders at the global scale. In the modern world of
globalisation cross border transactions and trading between the two countries has become
extremely common (Czinkota, Khan and Knight, 2021). With the growing technology and
economic development the scope of international business is expanding to a great extent. Global
economy is highly boosted with the international business and trading because the foreign
currency exchange between the countries is the base for higher global economy. International
trade is most important part of a business for which businesses achieve their objectives with the
optimum utilisation of resources. The present report is the discussion of International business
enterprise “Marks and Spencer”. the brand is the British multinational retailer that offers the
customers with food products home products and clothing. Following report will contain a
constructive essay that will identify key factors impacting the global economy and how these
factors influence the growth in international trade. Further in the report contains the analysis of
global Business environment and how it influences the growth and development of international
business.
MAIN BODY
In the modern world globalisation the global economy has transformed significantly over the
past few decades it has changed itself such use manner that is organised and governed by the
collaborating Nations. But there are many repercussions for example once due to the dispute
between UK and EU there was impact on the flow of goods and services between these two
countries and also the movement of people was stopped (Backus, Kehoe and Kydtand, 2021).
Both the countries have fluctuations in international economic systems which have led to the
global economic crisis. Simple words global economy is the interconnection of the world with
economic activities that occurs between multiple Nations. These economic activities either
contain positive or negative impact over the global economy.
There are several factors that impact the global economy and also they are well known
factors that are consistently occurring and changing dynamics of the global business
environment.
1