Factors Influencing Consumer Decision Making When Buying iPhone XS

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Marketing Management
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City, State
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Executive summary
This report seeks the deciscion that a consumer makes when buying the latest I phone XS. It
alos shows what are the influences or factors that influence a person to buy an iphone. The report
also makes recommendations on steps too follow when buying an I phone Xs.
Introduction
The product that I have purchased recently is the I phone XS. The phone was recently launched
and it it their latest model. The purchase price of this phone was $1,200.
Brief description of iphone XS
The phone is so far the best I phone that Apple has produced yet. It has an improved speed plus
a few other performance bumps. The phone comes in two models; One has a storage capacity of
64 GB and it costs $ 1000 while the one I purchased has a storage capacity of 256 GB hence the
higher cost (Robertson,2016). The phone has a RAM of 4 GB, the processor is Hexa core, 64
bit, 7nm and uses a system .
What influenced me to buy
We are influenced by the flair of the new iphone in the market. Hence, what influenced me to
buy is that the new iphone XS is thinner, faster and superior features overall. No one in particular
made me take the decision to buy because it is still new in the market but the advertisements
were enticing.
The New York Times argues that all this can be a purely psychological thing - we are beginning
to reflect on whether we should replace our smartphones, which in turn forces us to criticize

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every extra millisecond that is required by the old smartphone, to download a picture from our
last breakfast. And the oddity is that this phenomenon only happens with Apple phones, and this
can mean two things: either the media focused so much on the iPhone that they could brainwash
the whole community, suggesting that the smartphones became slower ... or they really got
slower.
And even if you have a more or less fresh smartphone, this does not make you
invulnerable to iOS 8, with its infuriating fast battery discharge and its nondescript WiFi
capabilities (Nagle and Müller,2017). These are problems that caused the Apple forum to be
literally awash with error messages right after the operating system came out. But of course,
none of these complaints stopped half the iPhone users from upgrading to iOS 8, so if you think
about it, Apple would have behaved very stupid if it had not tried to take advantage of all this.
They use combined shooting to make the new iPhone seem thinner than it is Smoothness
became almost a trademark of Apple, their monitors from nondescript gray squares with sharp
corners eventually turned into bright translucent rectangles (Chernev,2018). That's why, before
announcing their latest smartphones, they were convinced that they are completely "sleek". They
even created a good graphic presentation, which clearly shows how much the new iPhone is
thinner compared to the previous model:
Masslows hierarchy of needs
So how does Maslow’s hierarchy of needs relate to me buying an iphoneXS? The phone
has become a very important gadget in todays world. Not only in communication but the phone