Factors Influencing Success of Westfield Garden City

Running head: FACTORS INFLUENCING SUCCESS OF WESTFIELD GARDEN CTY 1
Factors influencing the success of shopping malls in Australia: A case study Westfield Garden
City
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FACTORS INFLUENCING SUCCESS OF WESTFIELD GARDEN CTY 2
Introduction
The business organizations have revolutionized business operations to maximize customer
satisfaction by diversifying goods and service. A mall is defined as set of buildings having
several units with pathways to enable easily access different units (Bloch, Ridgway and Dawson,
p. 23). The shopping malls have certain features that attract people including having restaurants,
stores and other businesses that serves general public (Yong-Man and Shim, p. 25) Shopping
malls can also serve a major recreation centre where people meet to shop, make friends and
engage in other recreation activities. Westfield Garden City is one of the major shopping centres
in Brisbane having more than 400 stores hosting restaurants, retail shops, public library, cinema
and many other service vendors (Goodman and Coiacetto, p. 253). The shopping mall has
undergone tremendous changes since it construction in early 1970s however, the company is
facing a number of threats as explained in the problem definition section below.
Background to the problem
The Australian businesses have changed in the past few years characterized by cropping of many
shopping centres in the major cities (Voyce, p. 272). With Brisbane being one of the major cities
in the country, the number of malls are increasing significantly here. Westfield Garden City is
one of the popular shopping mall in Queensland thus enjoying a daily high traffic of customers
(Bailey, p. 1958). One can argue that the business success of this mall is attributed to quality of
shopping experience offered by multiple business unit in the mall. Though there are a number of
malls in Queensland including Robina Town Centre, Greek Road Carindale, Sunshine Plaza and
Harbour Town among others, the high quality of spaces in Westfield Garden City has increased
popularity of the said mall.