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Factors Influencing the Nigerian Custom & Brand Reputation

   

Added on  2020-07-22

49 Pages13940 Words61 Views
FACTORS INFLUENCING THE NIGERIAN CUSTOM-GOODSCLEARING PROCESSAND THE IMPACT ON BRAND REPUTATION OF UK BASEDCARGO COMPANIESPage 1 of 49

Table of ContentsCHAPTER ONE..................................................................................................................................41.0 Background of the Research..................................................................................................41.1 Relevance of the Study .........................................................................................................41.2 Case Study of AAA Freights....................................................................................................51.3 Research Rationale/ Justification of the Study......................................................................61.4 Study Rationale......................................................................................................................71.5 Research Aim.........................................................................................................................71.6 Research Objectives...............................................................................................................71.7 Research Questions...............................................................................................................81.8 The Structure of the Project..................................................................................................8CHAPTER TWO.................................................................................................................................9LITERATURE REVIEW........................................................................................................................92.1 Scope of Literature Review....................................................................................................92.2 Concept of goods clearing process of Nigerian Customs Service..........................................92.3 Factors Influencing Custom Goods Clearing in Nigeria ......................................................112.4 Current working and brand reputation of UK cargo companies.........................................132.5 Impact of inefficiencies of clearing process on brand reputation of UK cargo companies 17CHAPTER THREE.............................................................................................................................193.0 RESEARCH METHODOLOGY.....................................................................................................193.1 Overview..............................................................................................................................193.2 Research Philosophy and Strategy......................................................................................203.3 Research design ..................................................................................................................223.4 Research Approach..............................................................................................................233.5 Research Methods...............................................................................................................243.5.1. Secondary Data.......................................................................................................243.5.2. Primary Data...........................................................................................................243.6 Data Collection Techniques.................................................................................................253.7 Sampling Techniques...........................................................................................................263.7.1 Sample Size.........................................................................................................263.8 Method of Data Analysis .....................................................................................................26Page 2 of 49

3.8.1 Logic of Summative Content Analysis......................................................................283.9 Data collection, analysis Techniques and procedures.........................................................293.10 Data Reliability...................................................................................................................293.11 Limitation of Data collection..............................................................................................293.12 Time Horizons....................................................................................................................303.13 Analysis of Reports............................................................................................................303.14 Research Ethics..................................................................................................................30CHAPTER FOUR..............................................................................................................................314.0 DATA ANALYSIS........................................................................................................................314.1 Overview..............................................................................................................................314.2 Result and Discussion .........................................................................................................324.5 Brand Reputation Information Disclosure ??......................................................................35CHAPTER FIVE................................................................................................................................385.0 CONCLUSION AND RECOMMENDATIONS...............................................................................385.1 Conclusion............................................................................................................................385.2 Recommendations ..............................................................................................................41BIBLIOGRAPHY...............................................................................................................................44REFLECTIVE STATEMENT................................................................................................................46APPENDICES...................................................................................................................................48Appendix 1: Questionnaire........................................................................................................48Page 3 of 49

CHAPTER ONE1.0 Background of the ResearchThe process related to custom goods clearance is essential for the Nigerian and UnitedKingdom economy, which makes it possible for the two countries attain development (Ojadi &Walters, 2015, p. 3). This study deals with the issues related to AAA Freight Forwarding Agents& Customs Clearance Agents, which has its base in the United Kingdom and has branches indifferent parts of the world including Nigeria. The aim of AAA Freights is to provide the bestservices and at a favorable price for their customers (Baoqing, 2011). 1.1 Relevance of the Study Brand reputation works both ways for the community and the business as it is embeddedinto ensuring that the two work together. The ideology behind establishing a business is to havesustainable profits. At the same time, organizations that are influential to the society find it easy to makeprofits and remain relevant in the market since the society expect them to always do more. Thebusiness individuals who play the major roles in these organizations are expected to have otherresponsibilities within the society. The businesses cannot be separated from the managementwhereby the manner in which they are run would explain their position in the society and theirprofit sustainability. Moreover, things might not be the same compared to the organizations related to thegovernment since the social responsibility would not be the same. The core aim of businesses isto make money though this does not make them be in a better position to be successful if they donot take up responsibility of the society that surrounds them. The business should ensure thatthey are built on their name and brand instead of the money they make at the end of the day.Page 4 of 49

Businesses that have the best brand reputation look at their impact in the society and the numberof lives they change instead of the profits they make. 1.2 Case Study of AAA FreightsWith over a decade of service excellence in freight & logistic solutions, AAA FreightServices provide the right freight solutions, unbeatable quality and timely services in shipping,marine and logistics across the globe. They have since emerged as one of the leading and highlyregarded Logistics and Supply Chain Management Company in the UK region and several partsof the world where it has branches (Davis, Nicholas and Richard 2009).The services that the AAA Freight offers include customer clearance, completion ofprocedures related to examination and payments, imports and exports, guidance and consultancyservices related to pre and post-shipment services for containers and dealing with different formsof cargo through regulating the council, agent, and government agencies (Deng, Cao, Zhang andZhang, 2011). Their core strengths lie in their ability to provide flexible, cost effective, and customizedfreight solutions that perfectly meet their different client requirements. They do not compromiseon integrity and quality, which they believe are quintessential factors in achieving sustainablegrowth. They have learnt that growth is a by-product in the pursuit of excellence, and not itself aprimary goal (Finch, 2006).As such, during custom goods clearance that takes place in AAA Freights, numerousthings need consideration before the AAA Freights can attain better working conditions andresults. There are occasions that might lead to selection and recruitment of new personal into theAAA Freights so that they implement custom goods clearing properly (Forcolin, Fracasso,Tumanischvili and Lupieri, 2011). Page 5 of 49

The reason behind establishing the Custom goods clearing in the AAA Freights is toremain relevant and competitive in the market. The processes of implementing the Custom goodsclearing in AAA Freights are re-engineering, reorganizing, implementation of new technologiesand downsizing. The element of change in this regard is constantly remaining relevant (Baoqing,2011). Numerous companies, especially in the American market, would attest to a changeinitiative in the AAA Freights per year. However, only 46% of those companies attain therequired results related to the Custom goods clearing. This, the AAA Freights attributes to thelack of better strategies and visions to implement the Custom goods clearing accordingly. Otherfailures include lack of better trust and communication skills, lack of commitment by the topmanagement, lack of resources, change management skills and resistance to change (Davis,Nicholas and Richard 2009). The AAA freight management team possesses varied background, but guided by a centralvision and a common goal. They have long standing experience, in-depth market knowledge anda thorough understanding of logistics & supply chain management. Together, they sustain anintense focus on the customer satisfaction and service excellence (Deng, Cao, Zhang and Zhang,2011). 1.3 Research Rationale/ Justification of the StudyResearch that has been previously conducted in AAA Freights about Custom goodsclearing has always focused on the AAA Freights and neglected the important element of thepeople supposed to implement the Custom goods clearing. The person-oriented implementationof Customs goods clearing in the AAA Freights can assist AAA Freights in dealing with failuresin AAA Freights Custom goods clearing (Ojadi & Walters, 2015, Pp. 4). AAA Freights CustomPage 6 of 49

goods clearing have always focused on macro-level implementation of AAA Freights Customgoods clearing, forgetting the micro-level element responsible for success. It is also essential todetermine the personal attributes and characteristics of individuals, which would help inascertaining the Custom goods clearing, take place in a positive aspect (Baoqing, 2011, Pp. 279).The skills and characteristics need directing towards the important people given the mandate forimplementing the Custom goods clearing.1.4 Study RationaleThe rationale of the study is to identify some of the issues related to the cargo companiesin the UK and their connections to the Nigerian companies. In this case, the paper will discusssome of the issues that AAA Freight Customs deal with during their daily operation of businessin Africa. 1.5 Research AimTo identify factors influencing the inefficiency of the Nigerian customs goods clearingprocess and to understand the impact these inefficiencies will have on the brand reputation UKbased cargo companies. 1.6 Research Objectives1)To identify the factors influencing inefficiency of clearing process of the Nigerian CustomService2)To understand the current brand reputation of the UK cargo companies3)To ascertain whether or not factors influencing the efficiency of the Nigerian Customsclearing process can be influenced to improve the brand reputation of the UK based cargocompaniesPage 7 of 49

1.7 Research Questions1)What are the factors influencing inefficiency of clearing process of Nigerian Custom Service2)What is the current brand reputation of the UK based cargo companies3)Can the factors influencing the NCC process be influenced to improve the brand reputationof the UK based cargo companies1.8 The Structure of the ProjectThe project is divided into six chapters whereby each chapter focuses on the differentfields within the perspective of the topic. Chapter 1 Introduction: This chapter lays its focus on introducing the project, background,objective, rationale, research aim and the research question.Chapter 2 Literature Review: This chapter will explore the theories, concepts and relevantliteratures. Chapter 3 Research Methodology: The chapter will give a clear perception of the researchmethod, design and research philosophy of the project. Chapter 4 Data Analysis: In this Chapter, an analysis of the collected data will be presented.Chapter 5 Discussion: The chapter would establish exclusive detailed critical evaluation anddiscussion of the outcome of the result from the data analysis. Chapter 6 Conclusion and Recommendation: The final chapter will summarise some of thebasic findings of the research and propose viable business recommendations.Page 8 of 49

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