Factors Motivating Consumers to Pay High Price for Better Brand Value

Running head: RESEARCH IN BUSINESS
RESEARCH IN BUSINESS
Name of the Student
Name of the University
Author’s Note

1RESEARCH IN BUSINESS
Executive Summary
The present research proposal focuses on the factors that motivate the consumers to pay high
price for better brand value. The first section of this study highlights on the aims and
objectives of the research topic. The second section focuses on the literature review or
investigation of the problem in relation to the research topic. The third section elucidate on
the methods that the researcher will adopt for conducting this specific research study.
Furthermore, conceptual framework of this research study is done based on the analysis of
literature review. The last section of this study provides an overview on the limitations and
time schedule of the research. In fact, the potential outcomes of the research is also justified
in this study.

2RESEARCH IN BUSINESS
Table of Contents
Introduction................................................................................................................................3
Research Aims and objectives...................................................................................................4
Research Questions....................................................................................................................5
Primary Question.......................................................................................................................5
Secondary Question...................................................................................................................5
Problem Investigation................................................................................................................5
Social factors..............................................................................................................................6
Cultural factors...........................................................................................................................7
Psychological factors.................................................................................................................8
Personal factors..........................................................................................................................8
Conceptual Framework............................................................................................................11
Research Methodology.............................................................................................................11
Research Design.......................................................................................................................11
Research Philosophy................................................................................................................12
Research Method......................................................................................................................12
Data Collection Method...........................................................................................................13
Sampling Design......................................................................................................................13
Sample size...............................................................................................................................14
Research Limitations................................................................................................................14
Gantt chart................................................................................................................................15

3RESEARCH IN BUSINESS
Conclusion................................................................................................................................15
References................................................................................................................................17