Customer Relationship Management (MGT 3604)
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Added on 2020-12-14
Customer Relationship Management (MGT 3604)
Added on 2020-12-14
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Faculty of Business, Accountancy & Management (FOBAM)ASSIGNMENT COVER PAGECourse Details:Module Code and Title: Customer Relationship Management (MGT 3604)Programme of Study: Bachelors of Business Management Lecturer’s Name: William TanSemester : Sept – Dec 2020Assignment Details:Title of Assignment : Individual Assignment 2 Submission Date : 17th November 2020 Declaration by student(s):I/We, hereby declare that the attached assignment is my/our own work and understandthat if I/we am/are suspected of plagiarism or another form of cheating, my/our work willbe referred to the Programme Coordinator/Head of Faculty who may, as a resultrecommend to the Examinations Board on academic disciplinary action includingexpulsion for the SEGi University and Colleges.Student’s Details:Name: Hassam Qasim Student ID: SUKD1900211
Table of ContentContent Pages Background/History of the company3 SWOT analysis towards Toyota’sloyalty programe 4 - 6Strategic Recommendations 6 - 8References8Marking Scheme 9“Toyota”Background/History of the company“Toyota” Jidōsha KK Japan, the Toyota alliance’s Japanese parent group. In the year2008,for the first time, it became the largest car maker in the world, exceeding General Motors.
Most of its approximately 1,000 subsidiaries and associates are engaged in the manufacture ofcars, components for automobiles and commercial and residential vehicles. Toyota Area, anurban center east of “Nagoya”, Japan, the company is headquartered there. In 1933, as aunitof Toyoda Automatic Drape Operations, Limited which later becamethe "Toyota"IndustriesCompany, now a joint venture), a Local company founded by his father, "Toyoda Sakichi",Toyoda Kiichiro built which afterwardsbecame Toyota Company. The Model AA sedan, hisfirst model car, was launched in 1936. The following year the subsidiary was formed as theKiichiro-headed Toyota Motor Company, Limited. (Britannica, 22 May 2020) The business grew at a rapid speed in theyears between 1960s and 70s and started exportingsignificant numbers of cars to international markets. Toyota purchased enterprises such as"Hino"Motors, Ltd. (1966), a buses and big trucks maker; Nippondenso Company, Ltd., aproducer of motors for electric cars; and "Daihatsu"Motor Company, Ltd. (1967). Toyota isindeed Japan's biggest car producer for so many years. The company continued to prosper inthe International market, building a reputation for its moderate, energy, and durable cars, likethe Corolla, which was introduced in the year 1968 in USA. With developments including its global brand, "Lexus" which was introducedin the year1989, and the first density hybrid-powered car in the universe, the model ofPrius in 1997, thecompany grown tremendously well inthe 21st century. Toyota was published on both theLondon Stock Market and the Stock Market of New York in year1999. With the introductionof its Scion brand in(2003), the business started to grow to foreign markets, primarilytargeting younger customers. In several countries around theworld, Toyota has manufacturingoperations and dealers. Its affiliates produce rubber and decanter products, iron, deep red,automated mills, and silk and woolen goods, in additions to auto parts. (Britannica, 22 May2020)Toyota also offers loyalty program which allows customers a good amount of rebate on thepurchase of cars which is purchased on lease. SWOT analysis towards Toyota’s loyalty programe
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