The impact of branding on customer behavior

Faculty of Business and Law Ethics Approval Form, January 2018
Faculty of Business and Law
Postgraduate Taught Research Ethics Application Form
Title of Project The impact of branding on customer behavior-
Comparative Analysis of Hilti and DeWalt
Name of Researcher Yasser Mongy
SECTION A
YES NO N/A
1 Will you describe the main research procedure to
participants in advance, so that they are informed
what to expect?
YES
2 Will you tell participants that their participation is
voluntary?
YES
3 Will you obtain consent from participants? YES
4 If the research is observational, will you ask
participants for their consent to being observed.
YES
5 Will you tell participants that they may withdraw
from the research at any time and for any reason?
YES
6 With questionnaires/interviews, will you give
participants the option of omitting questions they
do not want to answer?
YES
7 Will you describe the main research procedure to
participants in advance, so that they are informed
what to expect?
YES
If you have ticked No to any of questions 1-7, then your project is NOT
low risk
8 Will your project involve deliberately misleading
participants in any way?
NO
9 Is there any realistic risk of any participants
experiencing either physical or psychological
distress or discomfort?
NO
10 Will it be possible to link identities or trace
information back to individual participants in any
way?
NO
11 Will the study involve discussion of sensitive
topics (e.g. sexual activity, drug use, ethnicity,
political behaviour, potentially illegal activities)?
NO
12 Will financial inducements (other than reasonable
expenses, compensation for time or a lottery /
draw ticket) be offered to participants?
NO
1

Faculty of Business and Law Ethics Approval Form, January 2018
If you have ticked Yes to questions 8-12, then your project is NOT low
risk
YES NO N/A
13 Does your project involve work with animals? NO
14 Do participants fall into any of the following special groups?
If they do, please outline on page 2 how you will take account of their
needs.
Note that you may also need to obtain satisfactory Disclosure
and Barring Service (DBS) clearance
YES NO N/A
a) School Children? NO
b) People with learning or communication
difficulties
NO
c) Patients NO
d) People in custody NO
e) People engaged in illegal activities (e.g.
drug-taking)
NO
SECTION B
Please provide full details of your project below
(if insufficient detail is provided and the precise nature of the study is
not clear your supervisor will NOT approve the project and your form
will be returned)
State the aims and objectives of this research:
The aim of the research is to identify the factors and activities that act
as an impact on the motivation of job performance of employees. The
aim is to focus the study on Google, one of the best and reputed
organisations in the world
 To identify the activities perceived by Google that has an impact
on the motivation on the job performance of employees
 To identify the effectiveness of the techniques that has been
implemented to attend the organisational objective
 To identify the involvement of the employees in the decision-
making activities
 To recommend ways to improve the impact of motivation of the
employees
How will participants be recruited? Who will they be (i.e. number,
age, and gender?):
2