Mismatches and Development in Operations Strategy

MANAGEMENT &
OPERATIONS
Mohamed Fahad Ajireen
Fahad.Ajireen
[Email address]
21/HNDENG/CH75/0011

Content
1. Introduction
2. Company Outline
3. Critically discuss the importance of strong operational
strategies for an organization to take advantage of
global opportunities.
4. Mismatches and Development in Operations Strategy
5. Identify major trade forms within the organization and
expound them utilizing standard prepare
administration devices and charts. Major trade forms
can be recognized from the zones such as “Quality
Management”, “Inventory Management”, “Customer
Management”, and “Supplier Management”.
6. Critically analyze and propose the
improvements/changes of the organization within the
see of “Process development and improvement”.
Bolster the reply with innovation procurement and
mechanization.
7. Describe the “New Product/Service Development”
handle within the organization. Benchmark the current
practices with driving hones within the industry and
suggest required changes
8. Conclusion

Introduction
Activities can be viewed as one of many capacities (for example creation, quality control,
individual, advertising, finance) inside the association. The activity capacity can be portrayed as
the piece of the association dedicated to the creation or conveyance of items or administrations.
This implies all activities embrace activity assignments as at last the whole association which
works to deliver items or administrations. Tasks Management is communicated as the exercises
which creates and conveys items and administrations to the end client. Activity the executives is
additionally characterized as "The Management of the change of interaction, which converts
Land, Labor, Capital and Management inputs into wanted results or labor and products (Adam
el al., 1996: p. 06). Likewise one more definition gave on Operation Management is that, to deal
with the association liable for the creation of labor and products for business arranging and
planning by means of utilization of authoritative assets to change over inputs into yields
(Stevenson, 2002).
Operation Management has made it presence in the cutting edge time as an administration idea
which enhances innovations to build efficiency while decreasing expenses, improving
adaptability to meet quickly changing requirements and needs of the client base, in providing
food quality item and administrations. The creator clarifies the idea of Operation Management in
this report isolating the report in to four fundamental segments of with regards to DAMRO
Furniture:
1. Importance of a strong Operation Procedure in DAMRO furniture to stabilize worldwide
opportunities
2. Identification of Wider business Procedure in DAMRO and combine them using standard
process management tools and diagrams. Wider business process can be realized from
the areas such as Quality Management, Inventory Management, Customer management
and Supplier Management etc.
3. Major and critical analysis of proposing the developments and changes to the
procedures mentioned above in DAMRO Furniture.
4. Description about the "New Product/Service Development" process in DAMRO, while
benchmarking the current practices with driving practices in the business and suggesting
required changes.
Company Outline
DAMRO FURNITURE being one of South Asia's biggest furniture produces is presently among
the world's biggest furniture makers who offers combination of current and customary
furnishings (The Nation, 22 July 2012). DAMRO Furniture started its business thirty years prior
in 1986 by delivering delicate wood furniture. From that point forward the organization has been
extending its tasks locally just as worldwide. Today DAMRO Furniture has 65 abroad display
areas and 102 own display areas locally. Also they have a solid vendor organization of 3000
locally and globally. As of now DAMRO Furniture is ruling the Sri Lankan furniture market with
33% piece of the pie (DAMRO Furniture - About Us, 2014).
It is clear that DAMRO Furniture is the market chief in the furniture business in the midst of the
remainder of the players on the lookout (DAMRO Furniture - About Us, 2014). In breaking down
the market, the chance reachable in the furniture market is monstrous in Sri Lanka, as the
complete size of the business is around 36 billion every year. The furniture market can be
isolated into two classes – market dependent on unrefined components and the other