MRK 233: Analyzing the Impact of Powerful Forces on Fairmont Hotel

This report analyzes the impact of five powerful forces—government policies, social changes, business trends, advances in technology, and globalization—on the Fairmont Pacific RIM Hotel in Vancouver. It describes the hotel's offerings, including luxury accommodations, dining, and spa facilities. The report identifies how each force affects the hotel's operations, such as the need to comply with government regulations, adapt to tech-savvy customers, leverage online business trends, adopt new technologies, and cater to global tourists. The analysis uses MLA citations and provides a structured overview of the forces shaping the hotel's services marketing strategies.

Services Marketing
Powerful Forces Assignment
[DATE]
Student name
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Name of the Organization: Fairmont Pacific RIM Hotel, Vancouver
Description of the activities of the organization
The Fairmont Pacific RIM Hotel is a luxury hotel located in Vancouver, Canada. The hotel is
naturally inspired, modern as well as consisting of sophisticated features. Moreover, the hotel
is one of the best Pacific Rim for its planning, decoration, as well as culinary offerings. There
are stylish rooms along with unique suites, which are integrated with materials which are
naturally inspired as well as with state of art technology. The hotel is enabled of attracting the
visitors with its captivating views of mountains and water (McMullan 91-92). The hotel
offers exciting foods and drinks with exceptional lodging facilities. The Fairmont Pacific
RIM Hotel provides exclusive amenities along with highly personalized services with a
private lounge facility. Besides this, the hotel offer spa facilities like Jacuzzis, meditation
pods, infrared sauna as well as the hotel has a 24 hours fitness center, where the organization
provides 24 hours services to the experts.
Identification of the impacts of the five powerful forces on the organization
Powerful Forces Definition Impacts it makes to the
organization
Government Policies The plan of government to
influence and decide
decisions and action
The government policies are
creating significant impacts on
the operational activities of the
Fairmont Pacific RIM Hotel. As
the government policies like
business policies, taxation
policies, foreign policies, food
safety policies and health policies
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are directly influencing the
management of the hotel, the
changes in the policies of hotel as
well as force to change products,
services as well as business
process of the organization. In
Canada, there is three level of
government: Federal, Provincial
or Territorial and Municipal
(Middleton and Clarke). The
Prime Minister of the Country is
head of the Federal Government
and the federal government
generally deals with the national
as well as international matter.
Canada is a constitutional
monarchy and the King or Queen
is considered as the head of the
state. The hotel has to obey the
rules and regulations prescribed
by the laws of the governments of
the country.
Social Changes Social changes is changes
in social order of a specific
The social changes are creating
substantial impact on the
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society. operational activities of the hotel.
The society is currently becoming
more and more tech-savvy and
the people are using latest
technologies in every sphere of
life from daily shopping to
booking hotel, air, or bus
services, as well as making
essential payments. Hence, these
changes have a significant impact
on the business of the hotel and
the hotel has to adopt the changes
in order to keep sustainability in
this industry (Oyewole 79-91).
Business Trends The pattern of steady
change in a situation,
process or output of a
business.
The online business is the latest
business trends and it has also a
significant impact on the business
operation of the hotel
organization. Moreover, the hotel
has to start its online booking
facilities in order to maintain its
competitiveness in the market.
Advances in Technology The advances in The advanced technologies have
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technology is
improvement of
technology.
also substantial impacts on the
business of the organization as
the advanced technologies like
internet, e-commerce, ICT have
brought substantial changes in the
business landscapes. The social
media has transformed the
marketing processes. The
organization has to adopt the
latest technologies to sustain its
competencies (Pease, Cooper and
Rowe).
Globalization The method by which
business organizations
develop global influence.
The globalization has also
substantial impact on the business
organization as it encourages the
global tourist to explore the
country as well as visit the hotel
and hence it increases the
business prospects of the hotel.
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References
McMullan, Rosalind. "Services Marketing And Management20041audrey Gilmore. Services
Marketing And Management. London: Sage 2003.." Journal of Services Marketing 18.1
(2004): 91-92. Web.
Middleton, Victor T. C, and Jackie Clarke. Marketing In Travel And Tourism. Oxford:
Butterworth-Heinemann, 2001. Print.
Oyewole, Philemon. "International Marketing Of Services And Developing
Countries." Services Marketing Quarterly 39.2 (2018): 79-91. Web.
Pease, Wayne R, Malcom Cooper, and Michelle Rowe. Information And Communication
Technologies In Support Of The Tourism Industry. Hershey Pa.: Idea Group Reference,
2007. Print.
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