Fairy Hairdressing and Beauty Parlour: A Study on the Beauty Industry and Implementation of Online Services

This article discusses the beauty industry and the implementation of online services at Fairy Hairdressing and Beauty Parlour. It covers the use of herbal and natural products, home delivery services, and risk management strategies. The article also addresses common problems faced by clients and the salon industry, such as long queues and chemical products. The study recommends that salons adopt unique strategies to create a unique identity in the market and cater to the changing trends and demands of potential customers.

PRODUCT/SERVICES 1
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PRODUCT/SERVICES
Fairy Hairdressing and Beauty Parlour
13, Royal Road
Texas Building
7010 Nelson
021 023 234 3
October 01, 2018
Praveena Vunka Jungum
This document is confidential.

PRODUCT/SERVICES 2
Abstract
The beauty industry is now becoming increasingly a new fashion business around the
world, hair salons now days not only mean a simple haircut but it is offering other facilities like
nails re-shine, providing fair complex service like facial and other related services. There is a
huge difference in this business in present time. Jobs related to this service were not so trendy
like today because in present time this service process is totally based on inspiration,
understanding, and problem solving with novel concepts along with revolutionary methods. This
business is completely based on the concept that the people have common expectation from
generation to continuously look stunning and this is the main reasons that motivated this study.
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Executive Summary
The ‘Fairy Hairdressing and beauty parlor’ is a sophisticated saloon which uses only
herbal and natural products located in two areas i.e. 129 Main Rd, Richmond, 13, Royal Road
Texas building 7010 Nelson city which is located in the city center. The ‘Fairy Hairdressing and
beauty parlor’ has been set up with the latest technology with herbal and natural products as their
foundation which is used as amenities and facilities to welcome female clients. The main
objectives of The Fairy Hairdressing and beauty parlor include; exceeding guest's expectations
increase their market exposure by using Internet technology, increase the customer base for the
company up to 50% with the help of digital occupation along with green environment products.

PRODUCT/SERVICES 3
Introduction
The hairdressing and beauty industry is connected with this world from early civilization.
For creating a better impression, at first sight, good looking and well-groomed plays very major
role and that is why humans spend enormous time for their hair and apply makeup to enhance
their appearance and look gorgeous (Na-Nan, Sanamthong & Sulong, 2016). Although drastic
changes in hairstyle trend with generation from wigs to shaving head and beauty from
homemade cosmetics to more safer cosmetics overtimes but the wish to look stunning will never
change in any culture around the world. As this industry operates in a dynamic world so there is
a lot of possibilities that the trends which are working today will become history in near future.
Owning a salon
Running a self-owned salon may seem to be one the riskiest option for everyone because it
requires handling a lot of responsibilities. This includes hiring and firing of employees,
bookkeeping and accounting, ensuring all laws and regulations are being followed properly, and
provide a better atmosphere for our employees and customers. There are lots of aspects which
must be considered before opening our own salon.
Problems faced by clients
Long queue: Beauty/hair saloon Parlour has always been choked up with clients mostly
during weekend times. In fact, there is no specific season or reason to look beautiful which is the
main reason behind this long queue (Mmari, 2015). Beauty/hair saloon Parlour always work on
the principle of first come first serve basis or take appointment which has not provided any
solution so far. Introducing an online home delivery service to the client will perfectly emphasize
and cater for customer needs.
Chemicals products: Chemical composition contents like keratin treatments, perms have
been always a controversial issue in this salon services. It has been found that frequent exposure
to these chemicals in small amounts has proven innocuous for both hair stylist and clients who
are using these products. It was found that diseases related to the skin such as rashes and acute
eczema usually occur by utilizing these products.
www.simplyorganicbeauty.com
Getting new clients and retaining old clients: As this business is expanding quickly, there
is a huge competition all over the world for obtaining new clients and a lot many players are
trying their best to retain their old clients by offering them some kind of discount coupons on
their services which has made this competition a throat cut competition (Onsongo & Muturi,
2015).

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Implementation
Home hairdressing delivery Service: Similar to online booking for air tickets, hotels,
restaurant, introduce online booking for hairdressing and beauty services with home service. A
website will be dedicated specially for the online booking which will contain all information’s
desirable for the clients' service such as date, type of services and prices and staff to coordinate
the appointment and location map and transport planning (Minifie & Otto, 2011). After online
booking, staff will call the client to confirm appointment and location. The challenges which
could be possible in this pattern are maintenance of the website, in this situation the clients have
to make direct call to the salon instead of making use of the website portal and another challenge
is the frequent recruitment process because this Salon business is a kind of business where
people do not see it as a career and it is one of the lowest paid salary jobs so it is very difficult to
motivate existing employees not to leave their job (Quach, Liou, Fu, Mendiratta, Tong &
Reynolds, 2012).
Another expected issue is that the salon needs who want to offer home delivery services
must ensure necessary licenses/ permits and must obey all the laws and regulations for operating
a home-based business in any area. Furthermore, the clients’ home service must have to meet
high health and safety standards.ck here for quotes now!
In order to overcome these negative outcomes, firstly the salon must attract right talent,
then try to retain them by taking an interest in their well-being sitting position while working
(cutting, coloring), installing ergonomic workstations to reduce the health issues caused by poor
working environment and ensure that employees must have a balanced work life (Yaman, Alias
& Ishak, 2012). Salon must introduce incentive base system which will help in building
employee loyalty which in end means customer satisfaction.
Make use of solely herbal and natural products (ZERO CHEMICALS): Products
used in this service will consist of herbal ingredients such as rosemary, neem leaves, almond oil
among others which are specified as nourishing for hair without any side effect and these
ingredients are largely available at cheaper prices (Cohen, 2010). Compliance with the control of
Hazardous substances to Health Regulations is a safety measure that is more specifically related
to the beauty industry. Also, compliance with the Health and Safety at Work Act 1974 are also
more specific to the beauty industry.
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Discount offers to customers: In order to feel connected with the customer, the salon
must provide some kind of discounts to their regular customer in the form of membership card
and must introduce reward system in the form of gifts for availing this service frequently.

PRODUCT/SERVICES 5
Risk Management
As per law, risk management is obligatory for all employers in order to ensure the safety
of its workers (Bennett & Medrado, 2013). The government has fixed some standard risk
measures which every employee must follow like exposure to fire, natural hazards, and crime. It
also includes health and safety of self, employees, and members of the public.
Diversify – The business will buy shares on the stock market after the first year of operation but
the business will choose the shares that are less risky.
Use saving account – The business will contribute to a savings account which will facilitate the
access to funds easier and safer.
As the primary performance indicator for any business is its turnover, therefore, the
business turnover will be strictly monitored on monthly basis. This will be done to determine
whether there is a need to formulate ways to attract more customers (Wu, Yeh & Woodside,
2014). To ensure that the business maintains a positive turnover, a strict budget which will focus
on one point that on any circumstances the expenditure should not exceed the income per month.
Market Assessment
A. Financial Projections for Online saloon
FINANCING SUMMARY
Requirement Amount (Estimated) Source of funds
Start-up capital
Working Capital
B. Advertising
The Advertising tool will involve social media and distribution of pamphlets in the
saloon, local newspaper adverts and positive word of mouth for this salon service.
According to many studies, social media emerges as one of the best advertising tools for our type
of business, thus more focus will be put on advertising on social media (Indrupati & Henari,

PRODUCT/SERVICES 6
2012). People are more interested in seeing pictures of the facilities offered Twitter, Facebook
and Instagram pages that will give them a feel of what it looks like.
Contingency plan – Plans to deal with crises disaster
The business partners will determine what can be the possible risks for this business. The
two main contingency plans that will be put in place are:
Asset Security: Ensure that business has adequate insurance coverage especially the property
insurance
Reorganization – Re-establish normal operations to meet new challenges. It can involve
reducing the number of workers in case of recession strikes.
Recommendations
As salon business is very competitive industry in present time and if we really want that
our salon must not only attain it survival position but also adopt the way of growth. Then we
must follow such a strategy which will help us to create a unique identity in this business market.
Today is the time of social media and our online salon service offering will act unmatchable
strategy in market because this strategy cannot be easily copied and neither the competitors will
take the risk of disturbing their distribution channel. This strategy will not provide us the
customer satisfaction but will also help us in attain cost efficiency operation. One of the big
advantages in this strategy is providing home service offering to the potential customers.
Conclusion
In presented time importance of salon in daily life has greatly increased for every person. Hence
every player in this industry is trying to gain as much customer base as it can with the help of
number of strategies like price, supplementary services etc. For industry like this customer base
plays very important role for the growth of any salon. One of the important aspects which every
salon business must kept in mind that changing trend is also changing the taste of the customer
and in this case if the salon will continue with its present strategy, it is for sure that that salon
will not be able to grow further and even their survival position will be on risk. Thus the salon
must brought change in their operation according to the need related to present and future
demand of the potential customers.

PRODUCT/SERVICES 7
References
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Cohen, R. L. (2010). When it pays to be friendly: Employment relationships and emotional
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Indrupati, J., & Henari, T. (2012). Entrepreneurial success, using online social networking:
evaluation. Education, Business and Society: Contemporary Middle Eastern Issues, 5(1),
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Minifie, J., & Otto, V. (2011). Worker fulfillment at the service industry entry level. Business
Renaissance Quarterly, 6(1), 29.
Mmari, A. (2015). Factors influencing performance of women owned small food business and
hair dressing salon enterprises in moshi municipality. European Journal of Business
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Na-Nan, K., Sanamthong, E., & Sulong, M. (2016). Employees Engagement, Quality of Service
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