Fairy Hairdressing and Beauty Parlour: A Study on the Beauty Industry and Implementation of Online Services

PRODUCT/SERVICES 1
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PRODUCT/SERVICES
Fairy Hairdressing and Beauty Parlour
13, Royal Road
Texas Building
7010 Nelson
021 023 234 3
October 01, 2018
Praveena Vunka Jungum
This document is confidential.

PRODUCT/SERVICES 2
Abstract
The beauty industry is now becoming increasingly a new fashion business around the
world, hair salons now days not only mean a simple haircut but it is offering other facilities like
nails re-shine, providing fair complex service like facial and other related services. There is a
huge difference in this business in present time. Jobs related to this service were not so trendy
like today because in present time this service process is totally based on inspiration,
understanding, and problem solving with novel concepts along with revolutionary methods. This
business is completely based on the concept that the people have common expectation from
generation to continuously look stunning and this is the main reasons that motivated this study.
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Executive Summary
The ‘Fairy Hairdressing and beauty parlor’ is a sophisticated saloon which uses only
herbal and natural products located in two areas i.e. 129 Main Rd, Richmond, 13, Royal Road
Texas building 7010 Nelson city which is located in the city center. The ‘Fairy Hairdressing and
beauty parlor’ has been set up with the latest technology with herbal and natural products as their
foundation which is used as amenities and facilities to welcome female clients. The main
objectives of The Fairy Hairdressing and beauty parlor include; exceeding guest's expectations
increase their market exposure by using Internet technology, increase the customer base for the
company up to 50% with the help of digital occupation along with green environment products.

PRODUCT/SERVICES 3
Introduction
The hairdressing and beauty industry is connected with this world from early civilization.
For creating a better impression, at first sight, good looking and well-groomed plays very major
role and that is why humans spend enormous time for their hair and apply makeup to enhance
their appearance and look gorgeous (Na-Nan, Sanamthong & Sulong, 2016). Although drastic
changes in hairstyle trend with generation from wigs to shaving head and beauty from
homemade cosmetics to more safer cosmetics overtimes but the wish to look stunning will never
change in any culture around the world. As this industry operates in a dynamic world so there is
a lot of possibilities that the trends which are working today will become history in near future.
Owning a salon
Running a self-owned salon may seem to be one the riskiest option for everyone because it
requires handling a lot of responsibilities. This includes hiring and firing of employees,
bookkeeping and accounting, ensuring all laws and regulations are being followed properly, and
provide a better atmosphere for our employees and customers. There are lots of aspects which
must be considered before opening our own salon.
Problems faced by clients
Long queue: Beauty/hair saloon Parlour has always been choked up with clients mostly
during weekend times. In fact, there is no specific season or reason to look beautiful which is the
main reason behind this long queue (Mmari, 2015). Beauty/hair saloon Parlour always work on
the principle of first come first serve basis or take appointment which has not provided any
solution so far. Introducing an online home delivery service to the client will perfectly emphasize
and cater for customer needs.
Chemicals products: Chemical composition contents like keratin treatments, perms have
been always a controversial issue in this salon services. It has been found that frequent exposure
to these chemicals in small amounts has proven innocuous for both hair stylist and clients who
are using these products. It was found that diseases related to the skin such as rashes and acute
eczema usually occur by utilizing these products.
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Getting new clients and retaining old clients: As this business is expanding quickly, there
is a huge competition all over the world for obtaining new clients and a lot many players are
trying their best to retain their old clients by offering them some kind of discount coupons on
their services which has made this competition a throat cut competition (Onsongo & Muturi,
2015).