Fake News Assignment Election Campaigns
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Added on 2020-05-04
Fake News Assignment Election Campaigns
Added on 2020-05-04
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RUNNING HEAD: CASE STUDY1Case study assessment taskTopic 4: The circulation of ‘fake news’ in election campaignsSubmitted by:Roll no.:
Topic 4: The circulation of ‘fake news’ in election campaigns2IntroductionFake news websites are generally hoax that pretends to be legitimate. These websites are known for spreading rumours among public for seeking false interest. Fake news articles are one that are intentionally and verbally wrong in nature. The main purpose of the article is to mislead the readers. The case study focus on the news articles having political implication in US 2016 Elections. The case regarding the FBI agent suspected in Hilary email leaks found dead in apparent murder-suicide. The report focus on origination of satirical website produced during theelections. The defunct website wtoe5news.com stated that Pope Francis has endorsed Donald Trump’s Presidency during the election. Most of the articles were satirical in nature but shared million times on Facebook. There were certain websites that were developed purely for fun during the election (Allcott & Gentzkow, 2017). Fake News during USA 2016 electionFake news article originates on several websites. Some of the website is developed to spread the fake news among people. These sites are named exactly like the original websites in order to fool the readers. The 2016 US election has provided with an endless incidences that focus on the fake news. US company Disinfomedia owns many fake news sites. It includes NationalReport.net, USAToday.com.co, and WashingtonPost.com.co. Paul Horner, a USA basedproducer ran a winning fake news site called National Report for years. During the 2016 election, the producer published news supporting Trump (Kaplan & Haenlein, 2010). This came out to be main reason for supporting fake news. The reason behind running the fake news is pecuniary. The purpose is to draw attention of the readers towards the news to go viral on social media. This has significantly helped in drawing significant advertising revenue. This came out tobe one of the main reasons behind the motivation for most of the producers. The teenagers in
Topic 4: The circulation of ‘fake news’ in election campaigns3Veles, produced stories favouring both Trump and Clinton helped then in earning ten thousand of dollars. Paul Horner produced pro-Trump stories for gaining profit claiming to be individuallyopposed to Trump (Borden & Tew, 2007) .The other reason for spreading the motivation. These fake news providers look for advancing favour to their favourite candidate. There are few who started the fake news website to help Donald Trump’s campaign. Additional providers of right-wing fake news in fact say they recognize as left-wing and sought after to humiliate those on the right by naively circulating the false stories (Brewer & Marquardt, 2007). There are two possible unobserved slates of the world that most probably represents the candidates on the right and left side. Media channels do get the signal for publishing news. They publish the news after checking on the facts. Each and every media house has a reporting strategy to publish the news. They have an option either to publish the correct news or to issue one with bias (McBeth & Clemons, 2011). Consumers do receive utility through the news; firstly they want to know the actual news and secondly they are looking for the psychological utility. Consumers do choose the news that serves their maximum utility. Producers of the fake news are the organization with two distinguishing characteristics. They do not make any such investment in accurate report. Moreover they are not concerned with the market reputation. The purpose is to generate maximum number of click on the news headlines to generate more views. This fake news has a potential to add certain level of social cost (Brewer, Young & Morreale, 2013). Consumers have become more sceptical of legitimate news producers. It has become difficult for the consumers to distinguish in between the fake and real news. These factors do have a potential to reinforced equilibrium by supply-side responses. In case of a reduced demandfor high-precision, low-bias reporting will reduce the incentives. All these negative effects of the trade off against any welfare gain have a high impact on consumers who enjoy reading fake
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