Family Decision Making Process and Social Influence

Consumer behavior-
Family Decision
making Process

Introduction
 The paper will help in evaluating the formation of family decision-
making procedure. The decision gets influenced by various factors
like beliefs perception, choices, and behaviors of people regarding
that particular product.

The family decision-making
process
 Decision-making is generally a term which is used for describing the
procedure with the help of which families make various choices,
determine judgments as well as comes to a particular conclusion that
guides behaviors (Tong et al., 2016).
The decisions with the families can be effectively classified as:
 Instrumental
 Affective
 Social
 Economic
 Technical

Different people play different roles
within the family
 User
 Influencer
 Gatekeeper
 Decision maker
 Information Gatherer