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Famous Travel And Tourism Firm Of United Kingdom

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Added on  2020-01-21

Famous Travel And Tourism Firm Of United Kingdom

   Added on 2020-01-21

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ETHNIC CONSUMERISM
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EXECUTIVE SUMMARY
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Table of ContentsINTRODUCTION ..........................................................................................................................2Ethical consumerism ..................................................................................................................2Company review ........................................................................................................................3Opinion survey............................................................................................................................5CONCLUSION ...............................................................................................................................6RECOMMENDATION ..................................................................................................................6REFERENCE...................................................................................................................................7APPENDIX .....................................................................................................................................9Appendix 1: Questionnaire ........................................................................................................91
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INTRODUCTION Ethical consumerism is the activity in which consumer makes efforts to purchase goodsand services from that particular organizations that uses ethical means with an aim to carry outthe production of products and services (Concept of ethical consumerism, 2015). This concept isnew and has been practised by many buyers that to purchase goods and services from theparticular firm. Nowadays, buyers are becoming more ethical and as a result of it they aremaking efforts to purchase products from that firms which produces good without causing anynegative impact upon natural environment of the country. For this report, famous travel and tourism firm of United Kingdom named as ThomasCook is selected. The given report will provide detailed explanation regarding the concept suchas ethical consumerism. In addition to this, the report will also showcase examples of differentproducts which fall into the ethical category. Furthermore, the study will also provide detailedexplanation regarding selected company which claims to operate ethically. Finally, at the end ofthe report explanation relating to number of factors will be given which causes significant impactupon consumer buying behaviour. Ethical consumerism Different authors have different views on the concept such as ethical consumerism. Asper the view point of Bray, Johns and Kilburn (2011) Ethical consumerism is the type of buyinghabit which buyers adopt in which they make efforts to purchase or use the goods and services ofthat specific organization which do not perform any illegal activity while purchasing the goodsand services. In addition to this, Howard and Allen (2010) have also stated that ethicalconsumerism is the type of buyers which gives preference to varied activities while purchasingthe products. The activities involve following:The firm must be transparent.It must honour human rights.It must follow the fair labour practices.It should comply with sustainability feature.It must give clear and detailed information about the product.Besides this, some products are identified which are being relied under ethical category.It consists of travel and tourism firms, energy, charitable firm, fashion and food industry etc. Forexample, food companies showcase their ethical behaviour by producing the varied food2
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