Fan Engagement Programs Assignment

LEICESTER CITY FOOTBALL
CLUB FAN INTERACTION
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION AND FAN
ENGAGEMENT
 The following report is based on the discussion of the fan engagement programs that are
carried out by the Leicester City Football Club in England.
 Fan engagement is one of the hottest topics in the modern day sports culture.
 A club with a tremendous fan engagement program is bound to get profitable and enjoy
business success.
 A modern term of 360 degree fan engagement programs has been doing the rounds since the
last couple of years and most of the clubs have started implementing them.
The club management has arranged for match day mascots for all the supporters and the
junior supporters having a season ticket is randomly selected for each and every game of
the season.
The club management also provides special fan engagement programs for the children as
the players of the club pays a visit to the house and enjoys the party with the fan.
This apart the club holds interactive seasons of the fans with the club players where the
players interact with the fans and engage in different programs.
The fans also enjoy this kind of experiences as they are able to interact with their heroes.