Report on Fans and Media

Added on - 21 Apr 2020

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Running head: FANS AND MEDIAFans and mediaName of the studentName of the UniversityAuthor Note
1FANS AND MEDIAMedia is termed as a communication tool which is mainly used for communicationamong various aspects. In addition, the storage and delivery of the information can also be doneby proper use of media applications. In general, there are two types of media applicationsservices, the one is communication media which is used to share information, and the other is theprint media, which is used in press, film industry or even publishing industry. Moreover, themedia services can range from the electronic media like the televisions or web series, or thesocial media like facebook or twitter.The use of media can be thought from the early history where cave drawings were meantto depict information about a civilization. Later in 550 BC, the Persian Empire was responsiblefor developing a communication system which made the first mailing system to be accepted(Jenkins, Ford & Green, 2013). Now-a-days, the use of the communication media is mainly doneto reach the audiences out in the world. This has been also accepted by companies across theworld to reach out to the media advertisers and get awareness. Furthermore, the term fans comefrom this connection between the emotional status of an individual and a brand.A category known as the fandom is a subculture which consists of fans with a sameemotional feeling towards a common interest. These fans are always engaging on every minutedetail about the object they follow. This can also include the engagements made in the socialmedia websites or any other platforms (Duffett, 2013). The interests can range from variousobjects or fashion items to celebrities. Fandom can thus be addressed as an interconnectionamong various individual fans with a common liking towards a certain item.The digital era has given rise to a new point in fandom leading to the development of anew type of relationship among the fans and their engaging contents. While some fans like the
2FANS AND MEDIAdigital innovations of the media, some still does not approve of this innovation and still considersthe traditional ways of media innovation (Levine, 2015). This is the reason for the developmentof a new trend in the cultural productions across the globe. In the year 2004, the channel of UK,Sky One, showed a premier episode of the Battlestar Galactica. After the release of this episode,the fans quickly uploaded a streamed quality in BitTorrent resulting in a lot of pirated versionsbeing released. Although, this resulted in a great crime of violation of producer rights, theadvantages it created far exceeded the impacts. As a result, those people who watched the piratedversions made an awareness which led to a lot of people watching their first series. This is a clearexample of piracy being treated as fan-made innovations.This has been the result for the music industry where piracy has been used multiple timesfor reaching out to audiences (Fuchs, 2017). This is mainly due to the reduction of sales of CDwhich have not been able to make the necessary promotions till date. Thus, many companieshave used the peer sites like Napster to give pirated contents for successful media promotions.The music industry has different implications in their business model, the first and the secondlevel. In the first model, the main business involves selling the products directly to the customerswhile the second level model involves advertising the same television shows in those pages. Incases of piracy, the first level solutions will be faced with business reductions while the secondlevel model will not get reductions in business.Meaning is made when people are in groups. Audience is termed as a view which isbased on the ambiguous and disempowering views as considered by the individual readers.However, it can be said that a demographic solution do not comprehend he need of a community.Rather, the views of the common interest make up a community (Curwood, Magnifico &Lammers, 2013). This communication is done in the form of a relationship among the producers
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