Fantasy Film Business Portfolio and Dynamic Capability Development Report

This report analyzes the business portfolio of Fantasy Film, an online library for study material with solved assignments, essays, dissertation etc. It provides recommendations for both business portfolio and dynamic development of capability using BCG Matrix, GE McKinsey, and Synergy Matrix. The report also discusses the opportunities and threats for the company and provides recommendations for mobilizing resources and transforming and reconfiguring the business.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
• Fantasy Film Business Portfolio
• Fantasy film is a zestful organisation dealing with digital production that is skilled
in producing animated designing film, digital animated advertises, digital animated
software’s along with digital specialised effects for the purpose of live action films.
• The head-quarter of the organisation is in Sydney and the facilities production of
the organisation is in Brisbane, San Francisco and Los Angeles. However, the
organisation has forum major units of business:

Contd..
• Fanta space: these delivers digital animation films thereby generating nearly $4.8 billion of revenue. However,
last year the group of Fanta space have recived the Academy Award for the best animated feature film known
as slippery Bob.
• Advantage: the production organisation helps in creating digitally animated advertising for television as well as
internet sites, in this context, DreamWorks have just authorises as the customer subscriber.
• DigiFX: It produces specialised effects for the live action feature film thereby generating $1.9 billion. The most
important customers are Amazon, Tesla Motors and Apple.
• Based on this factors. The report analyses these business using 3 different matrix like BCG Matrix, GE
Mckinsey, Snergy Matrix. In addition to this the report analyses as well as provides recommendation for both
business portfolio and dynamic development of capability.

BCG Matrix
?
Relative Market Share
Market Growth Rate
Anisoft Fanta space
DigiFX Advantage

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
Fanta
space
Anisoft
Advantag
e
DigiFX

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Adavantage
Fanta space
Anisoft
DigiFX

Business categorisation
BCG matrix GE McKinsey
Matrix
Synergy Matrix
Fanta space Star Increased growth Fits
Advantage Cash flow Moderately selective Givers
Anisoft Question mark Highly selective Takers
DigiFX Dog Lowest Misfits

Fantaspace
• Analysis
• Fanta space has an increased competition power, with approaching advantaged and unconstrained
advantages in business activities
• The market of animation movies has percentage of production with high attraction
• The market produces almost 4.8 billion from 7 billion with 67.14 of the animated industry of films
• It a growing phase in the business cycle
• Recommendations
• Fanta space is the top most priority in investment
• They needs to invest in R&D, innovation activities, technological development, skilled staffs, and in
creating unique and value based competitive edge.
• They have to utilise academy award winner as an part of strategic planning for identifying their
upcoming clients and opportunities

Advantage
• Analysis
• Advantage has the medium amount of competitive strength in the existing market with low approaching advantage
and comparatively higher constraining advantages in business
• The digital animated market findings has been seen to have a low rate of growth, medium level of attractiveness
• The company earns 1.9 billion till 2.5 billion with 76% of the market share with high margin within the low
growing market
• Recommendations
• The company requires to invest their activities in innovation and technological development for maintaining its
existing level of productivity and to manage its competitive advantage.
• They are required to develop a collaboration with the other organisation for increasing the value of both the
companies (Davcik and Sharma 2016).
• The management of the organisation needs to identify a new strategy to maintain its business progress and find
more customers.

Anisoft
• Analysis
• The digital software of the company has high potential growth with a high attraction in the market
• The company has 11.11% of market share with an increase of 200 million from 1.8
• The company is in a stage of growth in business with a low share market in high growing market.
• Recommendations
• The company needs to gather significant investment for turning in to star with rapid growing
industry
• The company needs to find new solution, strategies including technology and innovative activities
for creating value and to strengthen competitive advantage
• They are required to develop a cross functional group for establishing new ideas.

DigiFX
•Analysis
•DigiFX has low competition with comparatively low incoming advantages and low outgoing
advantages,
•The market share of the company is nearly 11.53% with an increase of 150 million from 1.3 million
•The company has a low share of market and it is on a stage of maturity.
• Recommendations
•The company is suggested to sell their business since it could drag down the entire performance of
the organisation
•They are required to focus more on their other three business thereby they needs to merge their
knowledge as well as employees to other units
•They can also develop a cross operational project for expanding their competitive benefit in the
market.

Conclusion
• Fantasy Film Business Portfolio
• Therefore, it can be said that Fantasy film is in a stage of maturity in the
business cycle due to the high performance of Fanta space, Advantage as
well as DigiFX.
• In fact the management group is aware of their business cycle so, they
have decides to create new business unit named as Anisoft for expanding
their performance.
• However, for expanding the capability the company needs to develop
cross functional group

Introduction
• Fantasy Film Dynamic Capability
• Dynamic capability is the company’s capability to completely
implement its base resource (Gumusluoglu and Acur). To be specific,
it is the capability of the organisation to create, expand and modify
the resource.
• Fantasy film is in a stage of maturity that is the most critical stage in
business. Therefore, to maintain the dynamic capability and business
leader, the organisation needs to understand the core competencies
and sensing trends for analysing the external opportunities.

Identify and assess opportunities
• Analysis
Strength weakness
 The core competency of the company is
animation in areas of film and
advertisement.
 The company is sensing that digital
software sector has the potential to be the
future star of the company (Baškarada and
Hanlon 2017).
 The company represents a lack of business
dynamic ability in their Script Doctor
case.
 It also shows that their existing structure
of management is not suitable

Identify and assess opportunities
• Recommendations
Opportunities Threats
 The company has several external
opportunities such as collaboration with other
companies by transferring and implementing
knowledge (Davcik and Sharma 2016).
 They can collaborate with Apple, tesla
motors to create application for animation
with virtual reality control and other digital
vehicles.
 High competition
 To compete with the market their existing
competitive advantage is not enough.
 It needs to enter new market for sustaining
their growth

Mobilise resources
• Analysis
• The company has a major problem in their structure of management.
They are required to redesign and re-establish the command order system
for using the decision in real time
• Fantasy film has the potential to develop new business as well as product
in the market with their ability and specialisation (Khan and Lew 2018).
• They are require build collaboration with the customers building special
relationships for elevating the value for both the companies.

Mobilise resources
• Recommendations
• The structure of management need to develop new strategies of innovations and
technology to sustain the business for a long term period
• They can use core competencies through animation and could add more
software’s for using it with animation to offer special effects
• Through their special effect they could create digitally interactive themes such
as monster or aliens using its special effect and digital software resources.

Transform and reconfigure
• Analysis
• For fantasy film to obtain more changing business capability on resource factors
and to transform its process they needs to develop a solid foundation of business.
They are required to transform in structure (Petit 2012).
• They needs to create strategic collaboration in a internal way by introducing
innovation and by providing the opportunity to the skilled staffs to gather
various products and technological products for satisfying the needs of customer

Transform and reconfigure
• Recommendations
• In refurbishing the business infrastructure is essential. Therefore, the department of
management needs to develop a solid foundation of business culture for enhancing
the capability of business
• They are required decentralise and empower all the levels of Management by
providing them the authority to suggest opinion and decision making
• The company needs to gain the capacity of fast learning and fast integration of
strategies along with increased capability to transform process

Conclusion
• Fantasy Film Dynamic Capability
• Therefore, it is evident from the study that Fantasy film can sustain the
dynamic ability on their resource base through the method of sharing,
transfer of knowledge, and adopting innovative technology.
• Through the SWOT analysis they will be able to increase the opportunities
as well as capacity to foster innovation along with increased potential in
comparison to their competitors.

Reference list
•Baškarada, S. and Hanlon, B., 2017. Strategic management of multi-business portfolios in the public
sector. Management Research, 14(4), pp.466-480.
•Davcik, N.S. and Sharma, P., 2016. Marketing resources, performance, and competitive advantage: A
review and future research directions. Journal of Business Research, 69(12), pp.5547-5552.
•Gumusluoglu, L. and Acur, N., 2016. Fit among business strategy, strategy formality, and dynamic
capability development in new product development. European Management Review, 13(2), pp.107-
123.
•Khan, Z. and Lew, Y.K., 2018. Post-entry survival of developing economy international new
ventures: A dynamic capability perspective. International Business Review, 27(1), pp.149-160.
•Petit, Y., 2012. Project portfolios in dynamic environments: Organizing for uncertainty. International
Journal of Project Management, 30(5), pp.539-553.