Analysis of Fantasy Films: BCG, GE-McKinsey and Synergy Matrix
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This presentation provides an analysis of Fantasy Films using BCG, GE-McKinsey and Synergy Matrix. It includes recommendations for each sector - Fantaspace, Advantage, Digi Fx and Anisoft. The presentation also covers opportunities for improvement, mobilizing resources, and transforming and configuring the organization. The dynamic capabilities of the firm are also analyzed with the required recommendations to make sure that all the parts of the organization are having the specific changes as required.
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Fantasy Films
A CASE STUDY
A CASE STUDY
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About the Organization – Portfolio of
Fantasy Films
In the world of creative world, film studios have a place of
their own due to the engagement of audience and also the
various different number of associations. According to I Fantasy
Design Studios. (2018), the Fantasy Film studios is one of the
popular studios that focusses on the development of poster and
animation of the films and videos. In addition, the creative
aspects of the video editing is also done which make the studio
able to make films in a unique way.
Fantasy Films
In the world of creative world, film studios have a place of
their own due to the engagement of audience and also the
various different number of associations. According to I Fantasy
Design Studios. (2018), the Fantasy Film studios is one of the
popular studios that focusses on the development of poster and
animation of the films and videos. In addition, the creative
aspects of the video editing is also done which make the studio
able to make films in a unique way.
Introduction
The analysis of the Fantasy Film studios is done
on the basis of the three matrix which has been
provided in the next slides. The chart of the Fantasy
films is also being done along with the analysis and
recommendations of the four aspects of Fantasy films –
Fantaspace, Advantage, Digi Fx and Anisoft. The overall
analysis of the matrix conditions is also being done
which can evaluate the advantage or the disadvantage of
the four aspects.
The analysis of the Fantasy Film studios is done
on the basis of the three matrix which has been
provided in the next slides. The chart of the Fantasy
films is also being done along with the analysis and
recommendations of the four aspects of Fantasy films –
Fantaspace, Advantage, Digi Fx and Anisoft. The overall
analysis of the matrix conditions is also being done
which can evaluate the advantage or the disadvantage of
the four aspects.
BCG Matrix
The BCG matrix was created
by the Bruce D. Henderson
which is developed for the
business analysis of the
organization and to make sure
that each of the organization
have their specific strengths
and weakness that they need
to analyse (Palia, De Ryck and
Mak 2014).
The BCG matrix was created
by the Bruce D. Henderson
which is developed for the
business analysis of the
organization and to make sure
that each of the organization
have their specific strengths
and weakness that they need
to analyse (Palia, De Ryck and
Mak 2014).
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GE-McKinsey
Matrix
The GE-McKinsey matrix is a
business matrix of an
organization that helps to
make sure the strengths and
weakness of an organization
and also to determine the
market attractiveness of the
organization in the time
span (Kokodey 2013).
Gro
wth
Competitive
strength of business
unit
High Me
d
Low
Industry
attractivenessHi
gh
Me
d
Low
Gro
wth
Harv
est
Selectiv
e
Harv
est
Harv
est
Selectiv
e
Selectiv
e
Gro
wth
Matrix
The GE-McKinsey matrix is a
business matrix of an
organization that helps to
make sure the strengths and
weakness of an organization
and also to determine the
market attractiveness of the
organization in the time
span (Kokodey 2013).
Gro
wth
Competitive
strength of business
unit
High Me
d
Low
Industry
attractivenessHi
gh
Me
d
Low
Gro
wth
Harv
est
Selectiv
e
Harv
est
Harv
est
Selectiv
e
Selectiv
e
Gro
wth
Synergy Matrix
The Synergy Matrix
is defined as the matrix
that helps to find out the
amount of response
created in the market by
the combined effect which
is greater than the
summation of the
response created by them
alone.
Threshold of
acceptance
Misfit
s
Incoming:
Benefits from
belonging
to portfolio
+-
Fits
+
- Outgoing:
Benefit to
portfolio
Altrui
sts
Givers
Parasi
tes
Taker
s
The Synergy Matrix
is defined as the matrix
that helps to find out the
amount of response
created in the market by
the combined effect which
is greater than the
summation of the
response created by them
alone.
Threshold of
acceptance
Misfit
s
Incoming:
Benefits from
belonging
to portfolio
+-
Fits
+
- Outgoing:
Benefit to
portfolio
Altrui
sts
Givers
Parasi
tes
Taker
s
Assemble of Matrices on Fantasy Films
BCG Matrix GE-McKinsey
Matrix Synergy Matrix
Fantaspace Stars Invest/Grow Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
DigiFX Dogs Sell Misfit
BCG Matrix GE-McKinsey
Matrix Synergy Matrix
Fantaspace Stars Invest/Grow Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
DigiFX Dogs Sell Misfit
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Fantaspace Analysis +
Recommendations
The fantaspace is the most advantageous of all the four aspects and
therefore categorised under Star. In this case both the market growth
as well as the market share is on the highest plane.
The key recommendation is to maintain the position and
also to make sure that no competitor can take better advantageous
position than this in the film studio sector (Chen 2015).
Recommendations
The fantaspace is the most advantageous of all the four aspects and
therefore categorised under Star. In this case both the market growth
as well as the market share is on the highest plane.
The key recommendation is to maintain the position and
also to make sure that no competitor can take better advantageous
position than this in the film studio sector (Chen 2015).
Advantage analysis +
recommendations
Advantage is the second factor in this sense in which
the market advantage is of high quality while the market share
of the portion is of low value (Jobber and Ellis-Chadwick
2012). This makes sure that the business is doing well but has
low income which is a con.
The recommendation is to increase the income of the
organzation which means to increase the market share. In
addition, the market position of the Advantage sector is to be
maintained.
recommendations
Advantage is the second factor in this sense in which
the market advantage is of high quality while the market share
of the portion is of low value (Jobber and Ellis-Chadwick
2012). This makes sure that the business is doing well but has
low income which is a con.
The recommendation is to increase the income of the
organzation which means to increase the market share. In
addition, the market position of the Advantage sector is to be
maintained.
DIGI Fx Analysis + recommendations
In Digi FX, the sector is classified under Dogs, the
strength of the sector is lower which means that the market
attractiveness is low. In addition, the market share rate is
medium which means that the income is medium which is a
concern (Hartley and Claycomb 2013).
In the recommendation, the strength of the sector
needs to be improved to make sure that the market
attractiveness needs to be increased. In addition, the market
share rate needs to be increased from medium to high to
make sure that the organization has improved strength.
In Digi FX, the sector is classified under Dogs, the
strength of the sector is lower which means that the market
attractiveness is low. In addition, the market share rate is
medium which means that the income is medium which is a
concern (Hartley and Claycomb 2013).
In the recommendation, the strength of the sector
needs to be improved to make sure that the market
attractiveness needs to be increased. In addition, the market
share rate needs to be increased from medium to high to
make sure that the organization has improved strength.
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Anisoft analysis + recommendations
In the Anisoft section which is under the Question
Mark category, both the market attractiveness as well as the
market share is low which is one of the prime concerns of
the organization. Both the parts being low, the profit of the
organization is affected in a bad sense.
Both the market share as well as the attractiveness of
the organizational sector is to be increased to make sure
that each of the people of the organization have better
facilities of the sector. This is the key recommendation of the
section.
In the Anisoft section which is under the Question
Mark category, both the market attractiveness as well as the
market share is low which is one of the prime concerns of
the organization. Both the parts being low, the profit of the
organization is affected in a bad sense.
Both the market share as well as the attractiveness of
the organizational sector is to be increased to make sure
that each of the people of the organization have better
facilities of the sector. This is the key recommendation of the
section.
Overall analysis with current
market conditions
Overall, analysing the market conditions of the
Fantasy films, it can be said that that Fantaspace is the
best sector in Fantasy films which has the best potential
for making profit in the organization. In addition, the
sections of Digi Fx and Anisoft is also to be improved to
have better profit in the zone (Wilson et al. 2012). The
medium two sections is to be improved to make sure that
they have good profit margin.
market conditions
Overall, analysing the market conditions of the
Fantasy films, it can be said that that Fantaspace is the
best sector in Fantasy films which has the best potential
for making profit in the organization. In addition, the
sections of Digi Fx and Anisoft is also to be improved to
have better profit in the zone (Wilson et al. 2012). The
medium two sections is to be improved to make sure that
they have good profit margin.
Conclusion
In conclusion, it can be said that the four sectors of
Fantasy films needs to be analysed to make sure that the
parts that require improvement are improved and the pats
that are profitable to the part are maintained. The last part
of analysis should mention the amount of the improvements
of the organization.
In conclusion, it can be said that the four sectors of
Fantasy films needs to be analysed to make sure that the
parts that require improvement are improved and the pats
that are profitable to the part are maintained. The last part
of analysis should mention the amount of the improvements
of the organization.
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Introduction of Dynamic capability
Dynamic capability which is one of the prime
characteristics of the organization to mend itself according to
the needs and demands of the time. The Fantasy Films is one of
the prime organizations for the dynamic changes that is there in
the organization. The organization is capable to mend itself
according to the needs of the times.
Dynamic capability which is one of the prime
characteristics of the organization to mend itself according to
the needs and demands of the time. The Fantasy Films is one of
the prime organizations for the dynamic changes that is there in
the organization. The organization is capable to mend itself
according to the needs of the times.
Opportunities Analysis
The organization has a number of opportunities to make
the organization have betterments in the profit. The opportunities
of the organization include the physical, financial and the human
resources that are there for the betterment of the case in the
prolonged matter.
The organization has a number of opportunities to make
the organization have betterments in the profit. The opportunities
of the organization include the physical, financial and the human
resources that are there for the betterment of the case in the
prolonged matter.
Opportunities Recommendations
The recommendations include the development of
more effective human resources and physical aspects of the
organization. More stress towards the financial engagement
resources should be made so that there is an increase in profit
of the organization. The opportunities are to be analysed
based on the needs of the organization in terms of the
opportunities.
The recommendations include the development of
more effective human resources and physical aspects of the
organization. More stress towards the financial engagement
resources should be made so that there is an increase in profit
of the organization. The opportunities are to be analysed
based on the needs of the organization in terms of the
opportunities.
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Mobilise Resources Analysis
There are both advantages and disadvantages of the
resources in Fantasy films. The human and physical resources
are one of the biggest pros in the sense while the con lies in the
stagnant product selection as well as the lack of required profit
in the sense (McCracken 2012).
There are both advantages and disadvantages of the
resources in Fantasy films. The human and physical resources
are one of the biggest pros in the sense while the con lies in the
stagnant product selection as well as the lack of required profit
in the sense (McCracken 2012).
Mobilise Resources
Recommendations
The financial resources should be increased while
better and more variety of films should be produced to
make sure that each of the audience have their own level
of films and videos made by the Fantasy Films. All the
faults of the organization should be analysed and also
mended to make sure that each of the people have their
own choice and preference seen.
Recommendations
The financial resources should be increased while
better and more variety of films should be produced to
make sure that each of the audience have their own level
of films and videos made by the Fantasy Films. All the
faults of the organization should be analysed and also
mended to make sure that each of the people have their
own choice and preference seen.
Transform and configure analysis
The transform and configure analysis is to make
sure that the production which is at low level is also
maintained. The development of better and more variety
of products should be made so that each and every person
of the organization have the liberty to feel and have their
choices (Kumar and Rajan 2012). The management and
the authorities’ sources are also maintained in terms of
production and consumption.
The transform and configure analysis is to make
sure that the production which is at low level is also
maintained. The development of better and more variety
of products should be made so that each and every person
of the organization have the liberty to feel and have their
choices (Kumar and Rajan 2012). The management and
the authorities’ sources are also maintained in terms of
production and consumption.
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Transform and Configure
Recommendations
The cost of the production and proper allocation
of funds should be maintained to make sure that the
profit margin is on an increasing plane. Moreover, the
people of the organization are also to be allocated
keeping in minds the needs of the organization in the
prolonged time span. The time of production is also to
be reduced.
Recommendations
The cost of the production and proper allocation
of funds should be maintained to make sure that the
profit margin is on an increasing plane. Moreover, the
people of the organization are also to be allocated
keeping in minds the needs of the organization in the
prolonged time span. The time of production is also to
be reduced.
Conclusion
In conclusion, it can be seen that the Fantasy films
is one of the most popular film studios of the times which
is analysed based on the three matrix as stated in the
above slides. In addition, the dynamic capabilities of the
firm is also analysed with the required recommendations
to make sure that all the parts of the organization are
having the specific changes as required.
In conclusion, it can be seen that the Fantasy films
is one of the most popular film studios of the times which
is analysed based on the three matrix as stated in the
above slides. In addition, the dynamic capabilities of the
firm is also analysed with the required recommendations
to make sure that all the parts of the organization are
having the specific changes as required.
Reference
Chen, T., 2015. The persuasive effectiveness of mini‐films: Narrative transportation and fantasy
proneness. Journal of Consumer Behaviour, 14(1), pp.21-27.
Hartley, R.F. and Claycomb, C., 2013. Marketing mistakes and successes. Wiley.
I Fantasy Design Studios. 2018. I Fantasy Design Studios. [online] Available at: http://ifds.in/
[Accessed 21 Sep. 2018].
Jobber, D. and Ellis-Chadwick, F., 2012. Principles and practice of marketing (No. 7th). McGraw-Hill
Higher Education.
Kokodey, T., 2013. A Three-Dimensional Matrix Model for Determining the Optimal Strategic Choice
for a Company. Periodica Polytechnica Social and Management Sciences, 21(2), pp.59-65.
Kumar, V. and Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted
perspective. Journal of the Academy of Marketing Science, 40(1), pp.120-136.
McCracken, G.D., 2012. Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy
Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half
Men, a 10,000-year Symphony, and ROFLcon Memes Will Help You Create and Execute
Breakthrough Ideas. Harvard Business Press.
Palia, A.P., De Ryck, J. and Mak, W.K., 2014, March. Interactive Online Strategic Market Planning
With the Web-Based Boston Consulting Group (BCG) Matrix Graphics Package. In Developments in
Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference (Vol.
29).
Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012. Services marketing: Integrating
customer focus across the firm (No. 2nd Eu). McGraw Hill
Chen, T., 2015. The persuasive effectiveness of mini‐films: Narrative transportation and fantasy
proneness. Journal of Consumer Behaviour, 14(1), pp.21-27.
Hartley, R.F. and Claycomb, C., 2013. Marketing mistakes and successes. Wiley.
I Fantasy Design Studios. 2018. I Fantasy Design Studios. [online] Available at: http://ifds.in/
[Accessed 21 Sep. 2018].
Jobber, D. and Ellis-Chadwick, F., 2012. Principles and practice of marketing (No. 7th). McGraw-Hill
Higher Education.
Kokodey, T., 2013. A Three-Dimensional Matrix Model for Determining the Optimal Strategic Choice
for a Company. Periodica Polytechnica Social and Management Sciences, 21(2), pp.59-65.
Kumar, V. and Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted
perspective. Journal of the Academy of Marketing Science, 40(1), pp.120-136.
McCracken, G.D., 2012. Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy
Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half
Men, a 10,000-year Symphony, and ROFLcon Memes Will Help You Create and Execute
Breakthrough Ideas. Harvard Business Press.
Palia, A.P., De Ryck, J. and Mak, W.K., 2014, March. Interactive Online Strategic Market Planning
With the Web-Based Boston Consulting Group (BCG) Matrix Graphics Package. In Developments in
Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference (Vol.
29).
Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012. Services marketing: Integrating
customer focus across the firm (No. 2nd Eu). McGraw Hill
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