Dynamic Strategy and Disruptive Innovation: A Case Analysis of Fantasy Films

This presentation provides a detailed analysis of the current scenario of Fantasy Films in the competitive market. It includes matrices analysis, strategic summaries for each business domain, and recommendations for future strategies. It also covers opportunities for the firm, mobility of company's resources, and reconfiguration analysis.

A Case Analysis of Fantasy Films
Dynamic Strategy and Disruptive
Innovation:

Portfolio profile for the company
(Fantasy Films)
■ The main focus of a movie is about its depiction of human existence
and social culture.
■ The scenes, as well as the whole movie should reflect different
aspects of society.
■ The company is famous for its short movies which includes animated
movies, science-fiction movies and many such.
■ The company is also well known for its graphic posters for different
movies.

Fantasy Films: Industrial position
analysis in BCG Matrix
Fantaspac
e
Advantage
Digi-FX
AniSoft

The synergy matrix analysis of Fantasy Films
Threshold acceptance limit
Mismatches
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
The Givers
Parasitic
beneficiaries
Takers
Fantaspace
Advantage
AniSoft
Digi-FX

Fantasy Film Studio’s analysis by McKinsey matrix
Growth
Competitive strength of business unit
High Medium Low level
Prospect in the industry High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Fantasy Film’s matrices summa

Strategic summary for the business
domain (Fantaspace)
■ One of the topmost leader in the short film industry.
■ One of the largest part of Fantasy Films.
■ Fantaspace has the highest revenue rate compared to the other parts
of the company.
■ The majority of the share in short films is held by this company
■ Specialist in making short business oriented films.

Strategic summary for business
domain (Advantage)
■ Second largest part of the Fantasy Films.
■ Plays an important role in company’s high revenue collection.
■ Advantage is having high market competition compared to other parts
of company.
■ Great market rivalry is also faced by the company due to new firms
which are growing recently (Payne and Frow 2014).

Strategic Summary for business
domain (Digi FX)
■ Digi FX is the third largest part of the Fantasy
Films, which comes after the Fantaspace and
Advantage.
■ Digi FX’s market equity is low compared to the
other parts like Fantaspace and Advantage.

Continued…….
■ Digi FX’s strength in the market depends very much on the
lucrativeness prevailing in the current market, which is targeted by
the company.
■ Another thing on which market share depends is the maximum
income of the people who are directly or indirectly related to the
company (Zeiser 2015).

Strategic Summary for business
domain Anisoft
■ Anisoft is the fourth and the last part of the company and is also
considered as the weakest part of the company in comparison to
Fantaspace, Advantage and Digi FX.
■ Market share is very for this part
■ Market revenue is also negligible for this part.

Continued…….
■Company’s project strategies are very
much unpredictable and is out of the track
compared to others in this sphere.
■The purchasing capacity of the
consumer’s does not match with the
Anisoft’s strategies regarding different
projects.

Recommendation regarding the
strategies Fantaspace
■ Fantaspace is the one of the market leaders in the sphere of the short
film making and business oriented short films. Now they should
venture for full sized movies also, (animation movies for a starting).
■ The customers are important for a company and the client assistance
committee of Fantaspace should give utmost care to its customers as
it is the market leader and slightest mistake would result in the loss of
their position.
■ The Fantaspace should introduce some strict rules and working hours
for the company as the average time spent by the staff in the
company is less than the working hours of the company.

Recommendation regarding the
strategies Advantage
■ So far as the revenue generation for Fantasy Films is concerned,
Advantage is the second large revenue generator for the company
after Fantaspace. Now the company should take a step forward and
form group of foreign agents of share broking. Firstly, a promotional
body needs to endorse the brand value of Fantasy Films in foreign
countries. Secondly, the company should try to achieve a fair
standard in the foreign share index.
■ The company management should take utmost care to deal with the
customers because of being at the almost top position. An advisory
body for the betterment of quality of customer assistance have to be
formed.
■ The environment of the company should be improved as the staffs
does not spend much time in the office.

Recommendation regarding the
strategies DigiFX
■ This company is considered as the Dog as mentioned in the BCG
analysis for the Fantasy Films. Hence, a development index should be
created for Digi-FX for the next 5 fiscal years.
■ The company is improving its position slowly but investments are
required from the management level for attracting large contracts as
per their market status.
■ The staffs selection should be strict in order to promote only hard
working staffs.

Recommendation regarding the
strategies Anisoft
■ This company is also considered as the dog like the Digi FX as
mentioned in the BCG analysis for Fantasy Films. However, looking at
the deplorable market status of the concern, the upper management
should try and sell off this concern
■ Company’s growth and declination rate is unpredictable as it performs
on the margins of the both. Hence, the performance graph of the
concern should be closely observed under availability of natural
resources.
■ The staff selection should be strictly filtered in order to move the
company in the positive direction.

Conclusion about the four parts
of Fantasy Films
■ As discussed above, Fantasy Films is subdivided into four parts,
namely Fantaspace, Advantage, Digi FX and Anisoft. If the
performance is summed up altogether, we would be able to see a
mixed performance where Fantaspace and Advantage are hotcakes in
the market and gained a leadership position with high revenue. The
Digi FX and Anisoft are performing on the edges of start of declination
and end of profit. Sometimes these two dog companies as mentioned
in BCG analysis does some profit and most of the time depends on the
revenues of the other two (McDONALD 2016). The Fantaspace and
Advantage are performing well with a huge customer base which is
swelling day by day in their target market.

Dynamic Advantages of the firm:
Fantasy Films
■ The company is equipped with the latest technologies currently
prevailing in the market and these allows staffs to work with the latest
advanced technologies for their work and as a result the outcome is
brilliant.
■ In order to make good content, the company tries to learn from the
market’s day by day changes and try to provide better things to the
existing customers so that they recommend them to others in the
industry resulting in huge customer base.

Opportunity identification for
business firm : Fantasy Films
■ The company is having many opportunities to spread their hands in
the markets that are untouched by them.
■ The main and core business of the organisation generates a huge
amount of revenue every year.
■ The interaction between the client and the executive team is very low
resulting in a low operational cost for the company to gain more and
more profits.
■ There are many areas where the company can develop more and
more like Anisoft and DigiFx are the main areas of development.
■ The changes in the management of both the companies, Anisoft and
Digi FX can help Fantasy Films to grow more.

Future opportunities for the firm :
Fantasy Films
■ Fantasy Films is signing the production of many films with same genre
and sometimes same motion casts for the past 3 years.
■ The company should sign films like Science-fiction, horror and many
more to make the whole short film industry in their grip.
■ The film production have been done over generations by this
company, which helps them to advance more and more as the short
film industry is spreading.
■ The company should search for new talents in the film industry and
cast them in their short films along with working under more and
more new production houses.

Analyzation of mobility of company’s
resources Fantasy Films
■ Fantasy Films is having many resources.
■ The company is doing partnership with many other such film
production company producing short contents based on analogous
themes.
■ Many opportunities of the film making company is still unexplored by
the upper level management of the company.

Recommendation regarding mobility
resources Fantasy Films
■ The company has not explored the marketing opportunity still now.
For this reason the company should hire marketing experts and make
a professional team of the experts to boost the company’s client base
as well as the revenue.
■ For this reason, the company’s management as well as well as the
financial manager should allot funds for the refreshment of the
organisational structure.
■ An expert sales team is also beneficial for the company as well as the
clients because they will describe the total work of the company to
the clients thereby attracting more clients.

Reconfiguration analysis for the
firm Fantasy Films
■ The materials of the company which are considered as the company’s
assets should be addressed in a proper way by the management.
■ To create more impact on the clients through sales and marketing
department the workflow model of the company a swell as the Work
Break Down structure should be properly rearranged by the
management.

Recommendations regarding Reconfiguration
needs
■ The company will be able to gain more and more fame if the management can make
proper use of the time along with lessening of the operational cost for the production
houses who are currently working with them.
■ In order to save the production cost, a management board should be formed including
the experts only for success from every inch of work.

Recommendations: Overall Dynamic
Capabilities
■ Advantage and Fantaspace are the major revenue drivers
■ Hence, the market equity for these two concerns have to be enhanced by promoting them in the international
markets
■ The Chief Finance Committee and the sales channels of Fantasy Films, overseas, have to active work so that
purchase of more foreign index shares may occur for Fantasy Films.
■ The market share of Digi-FX is not increasing. The company have to promote this concern as an animation lab.
■ Lastly, AniSoft is responsible for dissolving large parentages of market equity, consumer goodwill and revenue
through resource consumption
■ Hence, most viable step would be sell of AniSoft. The brand equity of Fantasy Films would temporarily fall as an
outcome.
■ However, sustainability in market growth can be assured as an outcome of this change.
■ An external market consultant group have to be appointed also who would decide the pro-forma promotional and
sales policy for the Digi-FX for the upcoming fiscal years.

Continued…
■ The expert board would look after the projects along with making
decision like amount of workforce required and the money allotment.
■ The board would advice the company management for the amount of
advertisement as well as endorsement to fulfil the client’s demand.

Conclusion
■ In the above analysis, there is detailed description of the current
scenario of the company in the competitive market. Where it can be
seen company is having a mixed performance where two companies
are performing well and other two are in the edge of profit and loss.
The Fantaspace and Advantage are one of the market leaders with a
huge customer base and growing day by day. The company’s revenue
is also increasing day by day with a promising future position in the
market.

Continued…
■ Anisoft and Digi FX on the other part are on the edge of profit and loss
with most of the time being dependent on the market revenue of the
other two, Fantaspace and Advantage. There are many areas where
these two companies can improve with the help of proper changes in
the management as well as the staff level.

References
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