Dynamic Strategy and Disruptive Innovation: A Case Study of Fantasy Films Studio

This presentation provides an analysis of the overall strategy of Fantasy Films Studio, including BCG analysis, McKinsey Model analysis, and recommendations for future development. The presentation also covers opportunity identification, mobile resources, and reconfiguration needed by the firm. The dynamic capabilities of the studio are discussed, along with recommendations for overall brand promotion.

Dynamic Strategy
&
Disruptive Innovation
A Case Study of Fantasy Films Studio

Port Folio: The Fantasy Films Studio
• The scenes and setting created in
movie studios are integral part of
the motion works
• The setting of the studio are natural
and are backed up by latest and
innovative technical setup
• Fantasy Films is reputed for
shooting of short movies and
animation works

BCG analysis for the studio
Fantaspace
Advantage
AniSoft
Digi-FX

Synergy analysis matrix for the
StudioThreshold acceptance
limit
Mismatch
es
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to
portfolio
Altruists
The Givers
Parasitic
beneficiaries
Takers
Fantaspace
Advantag
e
AniSoft Digi_FX AniSoft
Digi-FX

McKinsey Model analysis for the Studio
Growth
Competitive strength of business unit
High Medium Low level
Prospect in the
industry
High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Accumulated Summary of the Analyses
BCG Matrix McKinsey
Matrix Synergy Matrix
Fantaspace Stars Investment or Growth Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
Digi-FX Dogs Sell Misfit

Analysis of overall strategy of
Fantaspace
• Fantaspace is an essential part of Fantasy Films
• As per the BCG matrix, Fantaspace is the stars for Fantasy Films
• The market share and the market return for Fantasy Films is very high
• However the strategic market position can be flexible in upcoming years since Digi-FX would also list
among the market dippers alongside AniSoft if the same revenue rate tends to stay in the upcoming
quarters of the fiscal year 2019-2020.

Analysis of overall strategy of Advantage
• Advantage also have significant contribution to the
revenue generation for Fantasy Films
• However, market rivalry of Advantage is also
highly competitive

Analysis of overall strategy of Digi-FX and AniSoft
• The reducing market strength of Digi-FX and AniSoft have
been troubling the company greatly
• Market equity of the firms are also equally low
• AniSoft is the most lenient revenue source for the
company.

Recommendations: Advantage and Fantaspace
• Fantaspace is a major driver in the local market. However,
the company needs to ensure that purchase of shares in
foreign index occurs at a high rate also.
• The brand fame of these two concerns have to be spread
overseas also. The company have to obtain contracts from
the MNC clients in more numbers in order to achieve this.

Recommendations: Digi-FX and AniSoft
 These two are the dogs of the company according to the analysis of the
BCG matrix of the company. As analysed in the Synergy Matrix, these
two concerns have to be promoted in such a manner that Parasitic
advantage from the client base of Advantage and Fantaspace can be
obtained.
 The investment structure have been flawed since the advent of the two
concerns. Hence, a concern of sales consultants have to be hired who
would optimise the band of target customers for Digi-FX. Since AniSoft
have been identified as the dogs of the company, the natural sales trend
of his concern have to be observed before making any concrete decision
about AniSoft.

Conclusion
 There are 4 subordinate concerns of the Fantasy Films
company. The level of performance have ben variable for
the concerns. Analysis reveals that he two concerns
Advantage and Fantaspace have been on the higher end of
earning revenue. Again Digi-FX and AniSoft have been on
the low end of earning revenue. Recommendations for the
development of AniSoft and Digi-FX so that they can gain
entry in to the potential client market have been specified.

Analysis of the Dynamic advantages of the
firm : Fantasy Films
• The quality of the instruments and the other things used in the company are very high in
quality, providing high precision and high quality output to the clients.
• To be on the top, the company always try to provide better facilities and outputs to their
clients (Payne and Frow 2014).

Opportunity identification for future
development : Fantasy Films
 The company executives should interact very much with
the client, in order to get the thing which the client wants.
 Anisoft and Digi FX are the areas where the company
should bring major changes for light of hope in near
future.

Recommendation for utilization of future opportunities :
Fantasy Films
 The Company should produce films like science
fiction, horror and the others which are still
unexplored by the company till now.
 The company should engage in production with
new production house so that both of them can get
to know more and more about industry and can
advance together.

Analysis of the mobile resources of the firm:
Fantasy Films
 The company has top quality resources in the studios as well as in editing office.
 The company is doing partnership with the production companies which are producing
contents on the same themes as of Fantasy Films.

Recommendations regarding the use of mobile
resources : Fantasy Films
 The company should look forward to make an
expert marketing team in order to make their
marketing effective and increase the client base.
 They should allot a definite amount of money for
refreshing the organisational environment (Gunter
2018).

Reconfiguration needed by the firm: Fantasy
Films
 The organisation should change the model of the
workflow and the structure of work breakdown in order to
attract more and more customers towards the company.
 There is no management structure for planning the future
strategies of Digi-FX and AniSoft also
 Lack of foreign business partners and sales agents is also
one negative concern for the company

Recommendations regarding
Reconfigurations :Fantasy Films
 The company will advance by making the proper
use of the operational cost as well as the
operational time.
 The company should form a board in order to
manage and allot minimum amount of money
required to execute any production.

Recommendations for Overall
Dynamic Capabilities of Fantasy Films
 Advantage as well as Digi-FX, who are the primary earners for Fantasy Films,
needs to be promoted on an international level.
 The Financial and SEO strategists have to work hard so that maximum activities
on international index can be recorded
 Digi-FX has to be developed as a unique brand. Still people recognise this
concern as a back up unit for Advantage. Promotional activities and chart listing
on movie screenings would help to achieve the desired promotions
 The upper management should decide to sell off AniSoft since the Fantasy Films
have been on low rung on the list of top grossing companies owing to poor
revenue record of this concern
 However, overall brand promotion also needs to be increased since market equity
would slightly fall after selling off AniSoft

Conclusion
 Through the representation, the current market scenario of
the company is depicted where we can clearly see most of
the market revenue coming from Fantaspace and
Advantage. The other two parts, Digi FX and AniSoft are
always lying on the edges where the profit ends and the
loss starts. If the company wants to advance towards a
positive future, then the company should take the Digi FX
and Anisoft's management seriously and change the whole
management board to make a new start and move towards
positivity.

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References and Bibliography