Dynamic Strategy and Disruptive Innovation: A Case Study of Fantasy Films Studio

Dynamic Strategy
&
Disruptive Innovation
A Case Study of Fantasy Films Studio

Port Folio: The Fantasy Films Studio
• The scenes and setting created in
movie studios are integral part of
the motion works
• The setting of the studio are natural
and are backed up by latest and
innovative technical setup
• Fantasy Films is reputed for
shooting of short movies and
animation works

BCG analysis for the studio
Fantaspace
Advantage
AniSoft
Digi-FX

Synergy analysis matrix for the
StudioThreshold acceptance
limit
Mismatch
es
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to
portfolio
Altruists
The Givers
Parasitic
beneficiaries
Takers
Fantaspace
Advantag
e
AniSoft Digi_FX AniSoft
Digi-FX

McKinsey Model analysis for the
Studio
Growth
Competitive strength of business unit
High Medium Low level
Prospect in the
industry
High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Accumulated Summary of the Analyses
BCG Matrix McKinsey
Matrix Synergy Matrix
Fantaspace Stars Investment or Growth Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
Digi-FX Dogs Sell Misfit