Report on Strategic Management of Far and East, Four Seasons

The report below discusses the strategic management of Far and East, Four Seasons, a restaurant that offers casual dining. This research examined casual dining restaurants as well as the operation's customer categories and target audience. Far and East's customers are Millenials, Generation X, Generation Y, and Generation Z. The challenges of the Far and East are unorganized market competitors offering nearly identical menus and cuisine at lower prices, as well as competitors' greater media advertising.