Fashion and Textile Management

Running head: FASHION AND TEXTILE MANAGEMENT
Fashion and Textile Management
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FASHION AND TEXTILE MANAGEMENT
Executive Summary
The report focuses on the fashion and textile industry of Australia. . Therefore the fashion
brands products are also creating serious competitions to the other brand in the world.
Moreover, they are creating amid fierce completions to the e-commerce business sites. The
improvement of Australian Textiles and apparel market is one of the key sources of revenue
generation in the total Australian economy. The report will specifically discuss about the
sportswear industry of Australia. The popularity of the sportswear brand in Australia is very
high. However, the apparel prices in Australia, is comparatively very high than other
countries in the world. The key players of this industry in this country and their competitions
in the market are highlighted. The market size, main competitors of the sports market
industry is discussed and in addition, various threats, opportunities of the new sportswear
business market are discussed in a brief manner

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FASHION AND TEXTILE MANAGEMENT
Table of Contents
Introduction.......................................................................................................................3
TASKS..............................................................................................................................4
Relative size, growth rate and main players.....................................................................4
Macro environment...........................................................................................................5
The threats from the microenvironments to the sports wear industry as follows-............7
Meso environment, opportunities and threat....................................................................9
Three critical Drivers of Change....................................................................................10
Conclusion......................................................................................................................11
References.......................................................................................................................12
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FASHION AND TEXTILE MANAGEMENT
Introduction
In Australia, in recent times the fashion industry has become one of the blooming
industry due to the improvement of various textile brands. Therefore the fashion brands
products are also creating serious competitions to the other brand in the world. Moreover,
they are creating amid fierce completions to the e-commerce business sites. The improvement
of Australian Textiles and apparel market is one of the key sources of revenue generation in
the total Australian economy. The popularity of the sportswear brand in Australia is very
high. However, the apparel prices in Australia, is comparatively very high than other
countries in the world. In various studies it is observed that, the Australian people are very
much associated in buying athleisure and sports wears. In this country, in recent time, the
woman are also showing significant interest in using sportswear and it is assumed that, the
women are the most unexplored section of this sportswear market in the Country. In studies it
is observed that, the sports footwear market of Australia is almost US$ 3.2 billion dollar in
the year of 2017, it is assumed that, the market it will be enhanced by many folds within a
few years with the growing fashion consciousness among the people of the country
(Youchum 2018). In addition, the advancement of the technology also promote the growth of
the overall foot wear market along with the sports shoes. Hence the women of the country in
recent times has also become, one of the major target area for the business of the company. In
this essay, the market size, main competitors of the sports market industry is discussed and in
addition, various threats, opportunities of the new sportswear business market are discussed
in a brief manner.