Fashion Brand and Promotion

Running head: FASHION BRAND AND PROMOTION
FASHION BRAND AND PROMOTION
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1FASHION BRAND AND PROMOTION
Part I
How fashion bloggers have become new authority on fashion
A fashion blogger is someone who is the owner of a social media website and can
showcase many things like accessories and clothing, tips related to beauty and various trends
in the apparel market. Fashion blogging has two different platform which are trends related to
street fashion and celebrity type fashion choice. Fashion industry which is a very big industry
in today’s world is not governed by the lead magazines or the popular newspapers. Presently
there are various shows which presents catwalks where various journalists, beauty stylists,
and popular celebrities show their new trends in the fashion industry (Pham, 2016)
Fashion bloggers these days have a clear point of viewing fashion, the also have a
proper taste and a very unique thought of representing and documenting out their fashion.
Successful fashion bloggers have their own way to present their blogs in various advertisings,
brand projects and various campaigning programs. Bloggers also act as brand influencers just
because of their popularity and success. Fashion bloggers get paid to attend fashion shows,
designer dinner parties as well as they are invited in fashion parties because it helps the
brands to showcase the product which helps to increase the sales, as well as people get to
know about the product launch. Popular brands pay the bloggers to wear their branded
clothes which they later on post in popular social media sites through their official page. Thus
in this way fashion bloggers have become a new authority on fashion.
Video Link: https://www.youtube.com/watch?v=is0tRxKW_v8
Margaret Zhang who is one of the top blogger in United States is at Mercedes-Benz Fashion
week. The video covers how Margaret blogs and showcase he beauty in fashion and how she
is an influential in the fashion industry.