Annotated Bibliography on Fashion Brands and Social Media Marketing

Date
Annotated Bibliography 2014.2
REFERENCE (APA style) 6th edition ANALYSIS OF SOURCE materiel Key
Carah, N., & Shaul, M. (2016). Brands and
Instagram: Point, tap, swipe, glance. Mobile Media
& Communication, 4(1), 69-84.
In this article, Carah ad Shaul investigates how fashion brands utilize
content marketing practices on Instagram to increase their brand equity
and engage millennials. The two use data provided by various online
analytic tools. The research focuses on how Sminorf and general
pants engages cultural intermediaries in the creation of themed
activations at cultural specific events therbey orchestratating image
production.
Key 1. Citation
2. Introduction
3. Scope 3.
Conclusion.
Eriksson, E., & Hansson, C. (2016). Fashion Brands
and Engagement on Instagram: How can fashion
brands apply content marketing on Instagram to
engage Millennials and increase brand equity?.
Caroline Hansson and Emilie Erickson’s article titled, “Fashion
Brands and Engagement on Instagram,” investigates how fashion
brands utilize content marketing practices on Instagram to increase
their brand equity and engage millennials. The research concluded that
the appropriate coordination of content marketing practices helps
organizations increase brand equity.
Key 1. Citation
2. Intriduction 3.
Conclusion
Manikonda, L., Venkatesan, R., Kambhampati, S.,
& Li, B. (2015). Evolution of fashion brands on
Twitter and Instagram. CoRR, abs/1512.01174.
This articles reviews how the top 20 fashion brands target
potential, current customers and future customers on the instagram
platfrom. The article utilizes deep image and linguistic features to
determine the relatioshi etwee the to. The research is conducted on
both the instagram ad twitter latfroms. I the research it was revealed
that social media sites have forced organizations develop there
marketing strategies.
Key 1. Citation
2. Intriduction 3.
Conclusion
Huang, R., Hur, S., & Ha, S. (2016). Mapping
Consumer Engagement and Brand Impression
Management in Instagram: A Decision Tree
Approach.
The article, “Mapping Consumer Engagement and Brand Impression
Management in Instagram: A Decision Tree Approach,” explores the
relationship that exists between consumer engagement on in Instagram
and brand impression management. The results of the study indicated
that certain visual elements in the pictures of fashion brands
differentiated the engagement behavior of the consumer.
Key 1. Citation
2. Intriduction 3.
Conclusion
Manikonda, L., Venkatesan, R., Kambhampati, S.,
& Li, B. (2015). Trending Chic: Analyzing the
Influence of Social Media on Fashion Brands. arXiv
In this article, the author reviews how social media platfroms
influence fashion brads. The paper provides a qualitative analysis of
how social media platfroms influece the behaviors of different
Key 1. Citation
2. Intriduction 3.
Conclusion
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Annotated Bibliography 2014.2
preprint arXiv:1512.01174. fashion brad marketing. It achieves this by emloyig comuter visio
techniques and ligusitic skills when contrasting and comparing
strategic idiosyncrasies.
Kite, L., & Kite, L. (2017, April 27). Pageants, Dance,
Cheerleading, and Sexual Objectification: It's Nothing
to Cheer About. Retrieved June 03, 2018, from
https://beautyredefined.org/pageants-dance-
cheerleading-and-sexual-objectification-its-nothing-to-
cheer-about/
Lindsay and Lexie Kite argue that dance cheerleading and beauty are
forms of sexual objectification which do not empower women but
instead trigger negative self objectification consequences. By stating
that, “sexual objectification appears normal and natural,” the authors
point to the fact that society has accepted acts of sexual objectification
which acts barrier to women empowerment (Kite, & Kite, 2017).
According to the authors, research reveals that the sexually
objectifying nature of activities like cheerleading, competitive dace
teams and beauty pageants is not empowering for women but instead
serves to trigger negative outcomes of self-objection in a significant
number of the individuals who participate in them (Kite, & Kite,
2017).
In the article the authors indicate that their objective is not to
shame females who participate in certain activities but shed the light on
how these activities can be sexually objectifying and as a result trigger
self-objectification. This is harmful to the well being and health of
those individuals who participate in these activities (Kite, & Kite,
2017). In presenting their arguments the authors also provide self
reflection questions that aim to expound to the reader the reason as to
why they believe cheerleading, dance or pageant might be sexually
objectifying.
Doing this serves to strengthen their thesis as it provides the
readers with a better understanding of the context from which the
authors are speaking from. The article proceeds to argue that the key
reason as to why most of the female centered activities classified as
sexually objectifying and might lead to self objectification is because
of the revealing or tight clothing that participants are required to wear
in front of the spectators. To support the claim, the authors cite a
research article by Tiggemann and Richard which concluded that in
fitness centers women who wear fitted and tight exercise clothing
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Annotated Bibliography 2014.2
usually place more emphasis on their physical appearance and engage
in habitual body monitoring more than those women who wear loose
clothing (Kite, & Kite, 2017).
Deal, C. (2014, June 25). Citizen Koch. Retrieved June
03, 2018, from https://www.youtube.com/watch?
v=SmwdnlW38V8
The film documentary film by Tia Lessin and Carl Deal provides an
insight into the tea party movement and the two brothers who helped in
financing it. Through the film, the directors investigate the motive behind
the Koch brothers financing of the movement by following the money used
by Wisconsin Governor Scott Walker in his campaign against unions.
Through the film, the director depicts how private institutions are able to
influence public policy formulation through the financing of politicians and
political parties. The film also depicts how members of the general public
end up disenfranchised due to the financing of political parties by private
firms which have their agendas. From a personal perspective, the major
political constraints facing the implementation of a program by the public
after its implementation is the fact that members of the public have very
little participation in the creation of public policy and most policies are
forwarded by private bodies as revealed in the film.
Madden, J. (2016). Miss Sloane. Retrieved June 03, The film by John Madden provides insight into the debate surrounding the
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