UK Fashion retailing market
Added on -2021-02-21
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FASHION CLOTHING RETAILERS IN UK
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................1KEY RELEVANT CHANGES WITHIN UK FASHION RETAILS.........................................1RELEVANT CHANGES WITHIN MICRO ENVIROENMENT..............................................2SUGGEST AND DISCUSS STRATEGIES AND TACTICS THAT COULD BE USED BYTHE RETAILING INDUSTRIES...............................................................................................3RECOMMENDATIONS.............................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONRetailing is all about the process of selling of goods and services through multiplechannels of distribution. In this the product and services are directly sold with the consumers andinvolvement of other third parties is not there. The retailing industry provides many small unitsof products and services to large number of individuals. The retailing industry have an ancienthistory. The retailing work was started “itinerant peddlers”. By passing many centuries, the retailwork was done by “rude booths”, but they have spreaded among many retail stores, outlets,supermarkets and retailer's shop's. Retailer's plays a very major role in the sales if the productsand services produced by any company. This is because the company only thinks about makingtheir product and service innovative, but “ how the product will reach to its end users” is decidedby the retailers. Retailing industries needs many sales person's to get connected with the endcustomers for the sale of companies products. The retail industry on which we are focusing on the Nike, Inc. It company wasestablished in 25 January 1965 by Bill Browerman and Phil Knight, having the headquarter inBeavertor, Oregon. It is an Sports fashion house and have many channels of distribution acrossthe world. It is world's largest supplier of sports shoes and other wears. Their major product,which is highest in demand are its sports shoes. The average revenue generated by the companyduring its fiscal year 31 may 2012 was US $ 24.1 billion. In year 2012, the company recruitedapproximately 44000 employees from world wide to expand their business across the world. Thebrand value of nike was $29.6 billion according to the year 2017. In the terms of revenue, thefortune 500 list of largest united states corporation, the nike stood at the position of 89 in theyear 2018. Other then manufacturing of sports wear and equipments, the company also operatesin the retail store market which was named as the “Nike Town”. The trade mark of the companyis “Just do it” and the logo is “Swoosh”. The “swoosh” is a logo which shows a curved checkmark, which became famous all over the world and made its own identity which was known forits brand image. The company opened its first retail store in the year 1966 and the first productlaunched by the company were the shoes under the brans name “nike shoes” in year 1972. Thecompany has its retail outlets in more than 170 countries. The nike's success was owned toendorsement by many athletes namely Tiger woods, Mia Hamm, Micheal Jordan and RogerFederer.
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