Managing a Successful Business Project: Fashion Company Case Study

This paper presents a case study of a fashion company that successfully managed a global expansion project. It covers the development of project aims and objectives, project management plan, Gantt chart, and a small-scale research using quantitative and qualitative methods. The paper also discusses the analysis of data using tools and techniques, recommendations based on the data analysis, and reflection based on the outcome. The subject is project management, and the course code and name are not mentioned. The university or college is not mentioned either.

Running head: MANAGING A SUCCESSFUL BUSINESS PROJECT
Managing a Successful Business Project:
A case study of a fashion company growing globally and successful business project considering
the impact of globalization
Name of the Student
Name of the University
Author note

1MANAGING A SUCCESSFUL BUSINESS PROJECT
Table of Contents
Introduction..........................................................................................................................2
Task 1...................................................................................................................................2
1.1 Development of project aims and objectives.................................................................2
1.2 Development of project management plan, Gantt chart and analyze them...................3
1.3 Carrying out a small scale research by applying quantitative and qualitative method11
Task 2.................................................................................................................................12
2.1 Analysis of research and data using tools and techniques...........................................12
2.2 Recommendations based on the data analysis.............................................................18
2.3 Reflection based on the outcomes...............................................................................20
Conclusion.........................................................................................................................21
Bibliography......................................................................................................................22

2MANAGING A SUCCESSFUL BUSINESS PROJECT
Introduction
In a business, project management has an important role as it ensure the delivery
elements. Hence, management of a business organization needs to follow strategic goals so that
the demands are fulfilled. Effective project management plan helps to manage the steps and
highlight the significance of the project. In the present study, Liberty has been selected as case
study organization. The impact of globalization on the fashion industry and the process followed
by the company to develop project management plan to overcome the challenges are explained in
the study. In addition, development of project management plan, Gantt chart and a small-scale
research by applying quantitative and qualitative method are carried out in the study. The data
using tools and technique and recommendations based on the data analysis are discussed in the
paper along with the reflection based on the outcome.
Task 1
1.1 Development of project aims and objectives
Rosemann, and vom Brocke (2015) stated that the most significant components of
fashion industry are textile, clothing as well as footwear. The major impact of globalization is
keeping people informed as well as updated on the trends in fashion industry. On the contrary,
the rapid growth of fashion companies like Zara, H&M make the situation difficult to sustain
with respective position by retaining the existing customers and attracting new customers.
Hence, it becomes required to develop an effective business plan that would assist in obtaining
competitive benefits.

3MANAGING A SUCCESSFUL BUSINESS PROJECT
The aim of the project is to develop an effective business plan that would assist to gain
competitive benefits in the market (Stark 2015). On the other hand, the project would have the
following objectives.
 To develop effective project management plan that will overcome the challenges
for globalization
 To analyze the data gathered for evaluating the impact of globalization on fashion
Industry
1.2 Development of project management plan, Gantt chart and analyze them
WBS Task Name Duration Start Finish Predecessors Resource
Names Cost
0
Impact of
globalization in
opening new branch
of Liberty Company
39 d ays
Sun
23-12-
18
Thu
14-02-
19
$82,660.00
1 Phase 1: Initiation 16 days
Mon
24-12-
18
Mon
14-01-
19
$7,040.00
1.1 Identifying Current
business 2 days
Mon
24-12-
18
Tue 25-
12-18
Business
Analyst,
Market
Analyst,
Project
Manager
$880.00
1.2 Analyzing issues 4 days
Wed
26-12-
18
Mon
31-12-
18
2
Market
Analyst,
Project
Manager
$1,760.00
1.3 Developing plan 3 days Tue 01-
01-19
Thu 03-
01-19 3
Business
Analyst,
Project
Manager
$1,320.00
1.4 Preparing Project Draft 4 days Fri 04-
01-19
Wed
09-01-
19
4
Business
Analyst,
Market
Analyst,
$1,760.00
1.5 Draft Approval 3 days Thu 10-
01-19
Mon
14-01-
5 Business
Analyst,
$1,320.00

4MANAGING A SUCCESSFUL BUSINESS PROJECT
19
Market
Analyst,
Project
Manager
1.6 Milestone 1: draft
approval 0 days
Mon
14-01-
19
Mon
14-01-
19
6 $0.00
2 Phase 2: Planning 39 days
Mon
24-12-
18
Thu
14-02-
19
$15,600.00
2.1 Scope Identification 4 days Tue 15-
01-19
Fri 18-
01-19 7
Project
Manager,
Resource
Manager,
Technical
Writer
$2,400.00
2.2 Objective identification 5 days
Mon
21-01-
19
Fri 25-
01-19 9
Project
Manager,
Resource
Manager,
Technical
Writer
$3,000.00
2.3 Identifying resources 3 days
Mon
28-01-
19
Wed
30-01-
19
10
Project
Manager,
Resource
Manager,
Technical
Writer
$1,800.00
2.4 Analysis of human
resources 2 days Thu 31-
01-19
Fri 01-
02-19 11
Project
Manager,
Resource
Manager,
Technical
Writer
$1,200.00
2.5 Estimation of the
Schedule 5 days
Mon
04-02-
19
Fri 08-
02-19 12
Project
Manager,
Resource
Manager,
Technical
Writer
$3,000.00
2.6 Estimation of Budget 4 days
Mon
11-02-
19
Thu 14-
02-19 13
Project
Manager,
Resource
Manager,
Technical
Writer
$2,400.00
2.7 Identifying roles and
responsibilities of
stakeholders
3 days Mon
24-12-
18
Wed
26-12-
18
Project
Manager,
Resource
$1,800.00

5MANAGING A SUCCESSFUL BUSINESS PROJECT
Manager,
Technical
Writer
2.8 risk management 5 days Thu 27-
12-18
Wed
02-01-
19
15 $0.00
2.9 Milestone 2: Planning
phase completed 0 days
Wed
02-01-
19
Wed
02-01-
19
16 $0.00
3 Phase 3: Execution 22 days Sun 23-
12-18
Tue 22-
01-19 $25,400.00
3.1 Business 22 days
Mon
24-12-
18
Tue 22-
01-19 $18,840.00
3.1.1 Domain name 5 days Thu 03-
01-19
Wed
09-01-
19
17
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager
$2,800.00
3.1.2 Marketing 4 days Thu 10-
01-19
Tue 15-
01-19 20
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager
$2,240.00
3.1.3 Process 5 days
Wed
16-01-
19
Tue 22-
01-19 21
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager
$2,800.00
3.1.4 ecommerce 5 days
Mon
24-12-
18
Fri 28-
12-18
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager
$2,800.00
3.1.5 Legal Agreements 4 days Mon
24-12-
18
Thu 27-
12-18
Hardware[1],
Miscelleneous
Materials[1],
$4,100.00

6MANAGING A SUCCESSFUL BUSINESS PROJECT
Vendor
3.1.6 Operations Management 4 days Fri 28-
12-18
Wed
02-01-
19
24
Hardware[1],
Miscellaneous
Materials[1],
Vendor
$4,100.00
3.2 Technical 13 days
Mon
24-12-
18
Wed
09-01-
19
$3,600.00
3.2.1 Security 5 days Thu 03-
01-19
Wed
09-01-
19
25 Hardware[1],
Vendor $3,600.00
3.2.2 Network 1 day
Mon
24-12-
18
Mon
24-12-
18
$0.00
3.3 Web user interface 3 days Tue 25-
12-18
Thu 27-
12-18 28 Hardware[1],
Vendor $2,960.00
3.4
Milestone 3:
managerial aspects
completed
0 days Sun 23-
12-18
Sun 23-
12-18 $0.00
4 Phase 3: Website
development 7 days
Mon
24-12-
18
Tue 01-
01-19 $19,260.00
4.1 Documentation of Code
design 2 days
Mon
24-12-
18
Tue 25-
12-18 30
Hardware[1],
Resource
Manager,
Technical
Writer
$3,540.00
4.2 Code control system 4 days
Wed
26-12-
18
Mon
31-12-
18
32
Hardware[1],
Resource
Manager,
Technical
Writer
$4,580.00
4.3 user interface design 2 days
Mon
24-12-
18
Tue 25-
12-18
Hardware[1],
Miscellaneous
Materials[1],
Network
engineer,
Resource
Manager,
Technical
Writer
$3,540.00
4.4 Database model 2 days
Wed
26-12-
18
Thu 27-
12-18 34
Hardware[1],
Miscellaneous
Materials[1],
Resource
Manager,
Technical
Writer
$3,540.00
4.5 code generation 3 days Fri 28- Tue 01- 35 Hardware[1], $4,060.00

7MANAGING A SUCCESSFUL BUSINESS PROJECT
12-18 01-19
IT technicians,
Miscellaneous
Materials[1],
Technical
Writer
4.6 Milestone 4: Website
development completed 0 days Tue 01-
01-19
Tue 01-
01-19 36 $0.00
5 Phase 4: Monitoring
and controlling 12 days
Mon
24-12-
18
Tue 08-
01-19 $6,120.00
5.1 Identifying bugs and
glitches 3 days
Wed
02-01-
19
Fri 04-
01-19 37
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager
$2,040.00
5.2 Identifying project
lagging factors 2 days
Mon
07-01-
19
Tue 08-
01-19 39
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager,
$1,360.00
5.3 Implementing changes 2 days
Mon
24-12-
18
Tue 25-
12-18
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager
$1,360.00
5.4 Re-evaluation of the
production and output 2 days
Wed
26-12-
18
Thu 27-
12-18 41
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager
$1,360.00
5.5 Milestone 5:
evaluation completed 0 days Thu 27-
12-18
Thu 27-
12-18 42 $0.00
6 Phase 5: Project
Closure 11 days
Mon
24-12-
18
Mon
07-01-
19
$9,240.00
6.1 Project
documentation
3 days Mon
24-12-
Wed
26-12-
Business
Analyst,
$2,520.00

8MANAGING A SUCCESSFUL BUSINESS PROJECT
18 18
Market
Analyst,
Project
Manager,
Resource
Manager,
Technical
Writer, Vendor
6.2 resources release 2 days Thu 27-
12-18
Fri 28-
12-18 45
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager,
Technical
Writer, Vendor
$1,680.00
6.3 stakeholders sign off 3 days
Mon
31-12-
18
Wed
02-01-
19
46
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager,
Technical
Writer, Vendor
$2,520.00
6.4 celebration 3 days Thu 03-
01-19
Mon
07-01-
19
47
Business
Analyst,
Market
Analyst,
Project
Manager,
Resource
Manager,
Technical
Writer, Vendor
$2,520.00
6.5 Milestone 7:
Completed 0 days
Mon
07-01-
19
Mon
07-01-
19
48 $0.00

9MANAGING A SUCCESSFUL BUSINESS PROJECT
1.3 Carrying out a small scale research by applying quantitative and qualitative method
In order to analyze the impact of globalization on the fashion market of Liberty, a
research can be conducted where quantitative as well as qualitative data can be collected and
analyzed. Quantitative data can be obtained by organizing an online survey (Mir and Pinnington
2014). Quantitative data has been collected from conducting online survey using Google form.
There have been 100 customers from London market have been chosen as sample size for the
survey. The survey questionnaire include 9 close ended survey questions that have been prepared
using google form and uploaded online. The answers of the questions have been taken as data
and information for the research. On the other hand, qualitative data can be obtained from the
relevant secondary sources. The secondary data has been collected from online resources
including online journals, articles, books and government databases. Sánchez (2015) commented
that the updating new trends is based on the economies of the scale approach. The requirement to

10MANAGING A SUCCESSFUL BUSINESS PROJECT
minimize costs of production will be lesser. On the other hand, the local industries are affected
because of outsourcing the production as well as not able in continuing the operation
consequently. Data Analysis has been done using Likert Scale. There have been use of graphs
and tables for analyzing data and information of the research.
Task 2
2.1 Analysis of research and data using tools and techniques
1. Do you follow fashion trend?
options responses responses
%
total
respondents
yes, I follow it very
close
57 57% 100
yes, I do sometimes 18 18% 100
no 25 25% 100

11MANAGING A SUCCESSFUL BUSINESS PROJECT
2. How much money do you spend on clothing yearly?
options responses responses
%
total
respondents
0-100 Euro 35 35% 100
100-200 Euro 55 55% 100
200- 500 Euro 10 10% 100
Above 500 Euro 0 0 100

12MANAGING A SUCCESSFUL BUSINESS PROJECT
3. What is your age?
options responses responses
%
total
respondents
Under 18 8 8 % 100
18-24 years 41 41% 100
25-34 years 26 26% 100
35-44 years 25 25% 100
45-54 years 0 0 100
55-64 years 0 0 100
Above 65 years 0 0 100

13MANAGING A SUCCESSFUL BUSINESS PROJECT
4. What is your gender?
options responses responses
%
total
respondents
Female 25 25% 100
Male 75 75% 100

14MANAGING A SUCCESSFUL BUSINESS PROJECT
5. About how often do you shop for clothes?
options responses responses
%
total
respondents
More than once a
week
6 6% 100
once a week 18 18% 100
2-3 times a month 8 8% 100
once a month 18 18% 100
once every 3 months 18 18% 100
Once every 6 months 32 32% 100
Once a year 0 0 100
Less than once a year 0 0 100
Not at all 0 0 100

15MANAGING A SUCCESSFUL BUSINESS PROJECT
6. Do you prefer online or in store?
options responses responses
%
total
respondents
I prefer only in store 18 18% 100
I prefer only online 12 12% 100
I do both online and
store
70 70% 100

16MANAGING A SUCCESSFUL BUSINESS PROJECT
7. When shopping do look at the quality or price of an item?
options responses responses
%
total
respondents
Quality 55 55% 100
Price 45 45% 100

17MANAGING A SUCCESSFUL BUSINESS PROJECT
8. What is your favorite brand?
options responses responses
%
total
respondents
Lois Vuitton 5 5 100
Nike 50 50 100
Fossil 5 5 100
Zara 15 15 100
Armani 10 10 100
Others 15 15 100

18MANAGING A SUCCESSFUL BUSINESS PROJECT
9. Ethnic background?
options responses responses
%
total
respondents
Asian or Asian
American
35 35% 100
Black British 35 35% 100
White British 15 15% 100
EU national 0 0% 100
Others 15 15% 100
Analysis

19MANAGING A SUCCESSFUL BUSINESS PROJECT
According to the data that has been gathered by conducting online survey, it can be stated
that most of the respondents in the survey follow fashion trends (Badewi 2016). Hence, it is
required to focus on the impact of globalization and follow the demands of the people. Proper
understanding of the demands and taking effective actions to fulfill the demands would assist
Liberty to gain competitive benefits in the market.
On the other hand, people like to spend nearly 100-200 pound money yearly for
purchasing fashion related products. As the impact of globalization in growing day by day, the
amount spent on the fashion products is also increasing in a significant rate (Turner and Ledwith
2018). Hence, the business organizations need to focus on the matter. Most of the people
associated in the fashion industry has been found as the age between 18 and 24. Therefore,
Liberty needs to focus on the age group segment and provide suitable offers to fulfill their
demands. When asking question about how often they shop for clothes, most of the respondents
have responded that they shop once every 6 month. However, the number of respondents who
like to buy clothes or fashion products are not in less number. Hence, management of the
organizations need to be attached with the customers through multiple channels.
According to Hornstein (2015), with rapid growth of information and communication
technology, the use of smart phones is increasing every day that results in increasing online
sales. In the survey, any respondents have said as preferred channel for buying fashion products.
Thus, the business organizations need to focus on developing e-commerce websites so that
people can buy products online (Too and Weaver 2014). On the contrary, many of the
respondents have opined that they do not like to buy products from online store as there is lack of
Touch and Feel, which is one of the major aspects for purchasing fashion related products. In this
perspective, the organizations need to keep an eye on this matter. The globalization has changed

20MANAGING A SUCCESSFUL BUSINESS PROJECT
the phenomenon through minimizing the costs of transportation and increasing accessibility of
people to the new fashions across the world (Pollack and Adler 2014). The demand as well as
competition have driven physical drivers in order to open online store. E-commerce works a
main channel to minimize the cost of advertising, direct management of the promotion campaign
using the visual power as well as latest technology online. The tools of modern communication
such as internet forums have enabled the process of developing as well as spreading new
technological innovations that increases effectiveness of production in the nations. With the fast
development of internet, the e-commerce can easily apply the marketing mix to a number of
audiences in a short period. Hence, application of innovative technologies can be helpful for
Liberty to sustain in the market with respective position. Moreover, globalization has resulted in
exchanging the ideas as well as gathering information about availability of textile fabrics as well
as production that results a rise in the products’ demands.
Quality and price are the major components of a product. Hence, the organizations need
to focus on both of these aspects when selling products online (Morris et al. 2016). In addition,
Liberty needs to understand the requirement of people about the preferred brand and fulfill the
choices from the cultures individually so that customers irrespective of their ethnicity, they feel
comfortable to purchase at their own choices.
2.2 Recommendations based on the data analysis
The globalization has resulted growth of the generic markets by taking benefits of the
market. All developments as the part of globalization have outcome in improving competition
among the marketers of the industry and do not increase pressure to reconstruct unlike different
industry. However, it has been argued that globalization has enhanced the conditions of

21MANAGING A SUCCESSFUL BUSINESS PROJECT
development of the nations through enhancing access to the process of medication and by joining
organizations such as World Trade Organization. It enabled the process by providing compulsory
license and importing cheaper products. The globalization has affected the fashion industry
through different intensities. The intensity of impact is different for the industries that depends
on the nature as well as structure of the industry. The globalization has positive as well as
negative impact on performance of the industry.
Fashion business of Liberty can maintain a website in order to promote the products and
sell them. E-commerce of the organization would be helpful in spreading awareness regarding
the organization and its products. On the other hand, as the use of internet is not limited to the
process of sales as well as marketing of a product, it is used in managing the procedure followed
by organizations. Hence, the organization needs to focus on some aspects like followed.
 Expanding the global markets through e-commerce site
 Increasing online access as well as penetration of smartphone
 Innovation of technologies for creating experimental ecommerce
However, Liberty needs to focus on the death of brand loyalty due to fragmentation of
market and combating return rate cost as high as 50%. In addition, fast fashion ability for
manufacturing styles based on the demands and pressure from the customers using ethically
sources as well as green manufacturing materials are the threats for developing and
implementing the project plan.
2.3 Reflection based on the outcomes
After completing the research, I came be to understand that globalization has been
creating major impact in the expansion of Liberty Company in London market. Globalization has

22MANAGING A SUCCESSFUL BUSINESS PROJECT
been affecting the market d the London. The company needs to analyses the needs and expect on
of the customers of London. The use of different categories in the development of the business
in London market need to analyze properly. I came to understand that the use of ecommerce
business might help in establishing the business of Liberty in London market.
After completing the research, I found some changes might have been done that might produce
better results than this. I need to do an interview session with some of mangers of fashion
companies in London. This would helped me in analyzing their business tricks and strategies
followed in London market. This interview would help in analysis the recent trends and needs of
customers in the market more thoroughly.
This research has helped me in understanding the impact of globalization in the business
expansion of any company. In this case, Liberty needs to track down all strategies that needs to
be implemented in the business. The above data points provide a good understanding about the
impact of globalization on fashion industry and developing effective project management plan to
mitigate the issue. The application of e-commerce would be the biggest reasons for showing
regional as well as traditional apparel that are becoming trendy and demanding. On the other
hand, apparel, accessories, footwear and electronics items becomes popular. Within the retail
industry, disruption of traditional models of business has provided the way to make the
transformative change needed online as well as offline sales. According to the Omni-channel
opportunity study made by Deloitte, people buy double items when they use to shop from
multiple channels including offline and online medium.
In order to develop marketing strategy plan for Liberty, it is required to follow the major
purpose of the marketing plan along with supply chain management strategies. Liberty would

23MANAGING A SUCCESSFUL BUSINESS PROJECT
require information of marketing for developing the strategies. Segmentation of market, target as
well as positioning and understanding demands of the customers along with the marketing mix
are the major elements to create a successful fashion marketing plan. In the developed plan,
Liberty requires to start with development of a mission statement, objectives as well as value
position. The organization need to follow the key performance indicator, known as KPI in order
to measure the marketing efforts as well as record performance through tracking the number of
users, visiting the website and purchasing. In addition, the marketers require to clarify the things
that are required for the channels like online paid, earned media based on new objectives, latest
technologies as well as target consumers.
Conclusion
The above study concludes that it is important for a business to analyze the current
marketing demand and develop effective project management plan to overcome the challenges.
Thera are several points that require to be focused in project management such as time
management, project management and certain process. Time management plan makes a plan of a
detailed schedule, make commitment of the deadlines, prioritization and organized the major
headlines. On the other hand, the project management creates a detailed plan as well as follow
up, manage the basic tools and social media. In addition, creation process make actively looking
for trustful resources and apply to real working life. The impact of globalization has brought a
massive change in managing business. Development of e-commerce sites would be helpful for
the business organization to obtain competitive benefits in the market by retaining the existing
customers and attracting new customers.

24MANAGING A SUCCESSFUL BUSINESS PROJECT
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