How to Become a Fashion Designer:

Fashion Design
Name of the Student:
Name off the University:
Author’s Note

What is fashion’s relationship with consumerism? Do cities remain important to
fashion in the age of online shopping and Instagram?
Fashion has become an aesthetic expression which has evolved from time to time.
Fashion has become an expression which gets exhibited by people through their way of dressing
up. It can be in the form of clothing, footwear, hairstyle, lifestyle, accessories, makeup and so on.
It often happen that a trend comes up which is adapted by people as an expression as
significances are attached to such expression. These trends sometimes do not even last more a
single season or a period of fashion but are practiced by people vigorously over the span of time
which gains popularity. Fashion has grown up to become a distinct industry of its own which has
supported people’s expression. They come up with various offerings which support expression
through fashion collections, seasons and trends. It has also taken shape of consumerism which
encourages people to acquire services and goods in an ever increasing manner to match up to the
social standards, trends and expectations of the society. The paper would focus on the ways in
which fashion has evolved over the years along with the force of consumerism and is a
great influencer in the society to affect people’s lives and choices.
The supply of goods have gone beyond the demands of the consumers, whereas the
consumers also have unending expectations and wishes, which are catered to, and heightened
after the industrial revolution which saw an influx of mass production which led to
overproduction of products. The fashion industry sees the emergence of newer trends coming in
which creates demands among people. Style can be referred to as the expression which lasts
more than just a single season as it is something which is connected to culture, society, class,
symbols, and implications associations1. Style is one of the most profound ways in which a
1 Kawamura, Y., 2018. Fashion-ology: An introduction to fashion studies. Bloomsbury Publishing

person can be expressive about their taste and how they perceive themselves along with their
sense of getting perceived by people. Fashion and style can be differentiated from one culture
and one type to another and is considered to be a factor based on which differences are made.
Pierre Bourdieu opines that fashion comprises of the latest trends and the differences
which are marked with the fashion trends and changes which shape fashion. Fashion differs from
the mere act of clothing and attires2. It is more associated with senses and understanding of
garments and technical aspects related to the act of dressing up3. For example, it is about how
aptly or exemplarily a person dresses up in an occasion or to assert their sensory appeal in the
form of expression, such as masquerades wears in parties. Fashion has evolved to be a signifier
of the social and temporal system in a context and highlight one’s social position in life, which
activates their sense to be connected to fashion and the societal conformations.
The mass production of commodities have increased expectations and consumer needs, as
the prices of there have been expansion of global reach of products die to the availability of
products online as well as increase of accessibility. Therefore, among most brands, the most
common trend and goal is to achieve stability and sustainability in the market among brands,
fashion trends and consumer4s. The global fashion industry is a notion for the modern day world.
Before the nineteenth century, the clothing needs were mostly met through custom made
clothing. The dresses were either made by individuals by self or by tailors who were specialized
2 Rocamora, A., 2015. PIERRE BOURDIEU. Thinking Through Fashion: A Guide to Key Theorists, 2015,
p.233.
3 Stone, E. and Farnan, S.A., 2018. The dynamics of fashion. Bloomsbury Publishing USA.
4 Welters, L., The fashion of sustainability. Sustainable Fashion: What's Next? A Conversation about
Issues, Practices and Possibilities, 2015. p.4.