Challenges and Solutions in the Fashion Industry

This report discusses the problems faced by small vendors in the fashion industry when entering the online trading market. It evaluates the challenges and provides an assessment of business plans to overcome these issues. Learn about budget problems, unprofessional website pages, content alignment, credibility, fulfilling demand, typos and errors, poor SEO, cheap hosting, high competition, and more. Discover effective strategies to expand your market and increase sales.

Fashion Industry

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Evaluation of problem arises during expansion of fashion industry and assessment of business
plan to overcome the issues.........................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Fashion industry consider has one of the most trending and popular sector for business as
the rate of profitability is comparatively high than other sectors. Business organisation especially
small vendors suffer from many problems after revolution of digital marketing. In order to
understand concept a fashion industry Sunshine limited has been taken this organisation is
situated at Malta. It is a small business entity which Run their business in trading clothes this
report is define problem arises small vendors when they enter in online trading market as well as
strategies which help in overcame theses issue
TASK 1
Evaluation of problem arises during expansion of fashion industry and assessment of business
plan to overcome the issues.
Sunshine Limited starts their business in 2015, they run business of trading cloth, its
owner have only one shop. To expand market they need to use digital marketing platform For
this purpose, manager of this organization need to develop website, and use effective stock
management system to record all the relevant information regarding sales, expenses and trade
business activity in systematic way. But starting business at online platform is not easy,
organization needs to suffer from many problem .Following are the issue arises define below
Budget problem: Having financial problem is always considered as biggest issue for
organizations. Small business not have large amount of financial capital which they invest in
developing website, as hiring researcher, It profession for design website, content writer for
page, researching platform, required hugh running as well as maintenance cost (Lueg,
RPedersen, and Clemmensen, S2015).
Unprofessional website page: It is not easy for small organizations to hire graphic designer, or
web designer, which develop their web site pages. Thus they use software, which is not attracting
customer, because their page look unprofessional. In fashion industry to maintain position it is
required to use effective web page which motivate and influence customers for grab clothes from
this organization.
Content alignment: This also affect sales rate of the organization. Writing content directly hit
mind set of customer. It is type of marketing strategy. But Sunshine Limited is small
organization they don’t have experience in online field they face or suffer from this issuer.
1

No element of credibility: Visitor during online purchasing, focus on the credibility level of
organization. They choose to purchase from organization which have highly credibility rate these
are trustworthy site. Thus They don’t take risk of choosing newly organizations’ site to purchase
clothes.
Failure in fulfilling demand: Customers give their feedback regarding service of organization.
In fashion industry preference change every day new designs, or clothes dress come in trending.
Thus it is rely hard for small organization to complete demand of customer.
Typos and errors: Small organization newly start business at digital platform the due to not hire
professional, their have Hugh grammar or spelling mistake which negatively impact on visitor.
Poor SEO: It is really essential for organizations to use effective search engine optimization
technique, otherwise their site will not be visible at online engine. Sunshine Limited is related
with fashion industry and thus it is essential for them to get available at each engine, for
enhancing selling.
Cheap hosting: Small organizations to reduce cost, not provides effective hosting server, they
provide server which is not easily linked with user site. It negatively impact on user view
regarding the organization. Especially fashion industry, as customer attract with design, if
hosting is not good then they not influence to purchase clothes (Hvass, 2015).
High competition: At present time trading in fusion industry has at its boom stage. Every
corporation sell their product by using online medium thus it become very hard for small entities
to maintain their position in local level of competitive market.
Organization not only have challenges regarding development of site they also face problem
during selection of stock management system, following are the issue
Selection of best software: It is really hard for manager to choose best software which suitable
for their organization. The will be many option, Cin7, Ordoro, fishbowl, inflow and unleashed .
All have their own advantages as well as drawbacks. It is really hard to decide the one who is
suitable for organization.
Skilled expertise: Selection of best software for produce become easily when organization hire
skilled personas who control, run and use software to maintain stock as well as records of
business. Small organization generally not ire as they take high salary for these software, thus
due o lack of skilled personal they don’t know how to use software which become the reason of
arising errors of trading business activities.
2

Manager of Sunshine Limited face all theses problem, they are newly enter in digital market,
even though they ave great capability of manufacture design cloth still due to theses problem
they may not be able to increases sales of their organization. At present time period the hole
word face problem of COVID-19. Thus they take decision to enter in digital platform. But high
level of competition, lack of expertise, unprofessional business skills may cause the reason of
business failure, because customer at the time of globalization, they have various option to buy
clothes or cosmetic product from may site. Trends of this industry change, to overcome all these
issue manager of Sunshine Limited require adopting following business plan:
Define objective: Before starting of online business it is really essential for organization to
determine their vision. Main motive of sunshine Limited start online business is to enhance their
sales rate and spread target market area.
Selection of website: After deciding main motive of using digital platform it is the duty of
manager to select best platform for development of website. This is the most essential phase as
success of online digital marketing totally depends on the website organization use to sell their
products especially in fashion industry (Moretto, Macchion, Lion, Caniato, Danese, and
Vinelli, 2018).
Choose best promotion strategies: At the present time period customer become the king of the
market does their preferences has been changed within seconds organization need to use
effective promotional and marketing strategies. The need to design the clothes in a way which
directly influence mindset of customers to purchase clothes from their organization.
Selection of stock managed software: Selection of stock management software. It is really
essential for organization to track their sales as well as stock records for maintaining inventory in
a proper way the use software it is the best alternative in all the software which is user friendly as
well as secure from any cyber crime and provide full security and safety regarding personal
information of business organization and their customers.
Attracted website page: for influencing visitors it is really required manager of sunshine
Limited developed attractive website page they need to use proper contain which directly attract
visitors to show or seen their site.
Use software to avoid mistake: Main problem of small organization that due to lack of
expertise there contain have so many grammatical mistakes to avoid these mistakes. Manager
3

need to use effective software there will be so many software available which help in reducing
errors relating with grammar.
Description regarding product: It is very essential to retain customers manager of sunshine
Limited provide necessary information regarding their clothes they need to provide information
regarding design availability quality material used in making cloth.
Show shipping charges: it is essential to organization to show real information regarding their
online trading activities they need to show shipping charges they a customer need to pay when
they purchase clothes from their sites
Proved option of feedback: To understand perception of customer it is really required for
organization to take option of feedback or reviews. This will help manager of sunshine Limited
to analyze demand of customers which help in increasing sales
Retargeting: For retaining target market Sunshine Limited use to focus on a particular market
group with they can easily influence for trading their products (Sun, Kim. and Kim, 2014).
Email marketing: By using email organization can take survey as well as day use these as their
marketing strategies to attract customer.
Social media: In digital marketing it is really essential for organization to review experience of
customer and then make policies and strategies which help in satisfying their customers.
CONCLUSION
From the above analysis it has been concluded that it is really hard to maintain for
position in fashion industry due to changes of time and effect of environmental as well as
economic factors of market. Small organisations face so many issues when the enter in digital
marketing platform. Due to lack of expertise financial problems as well as problem regarding
website development properly use of contain manager face highly competition in online trading.
To overcome all these problems small business organisation need to develop effective websites
and use effective software which help in recognising and recording each transition related to
stock as well as sales they also need to utilise proper financial capital and apply effective
promotional strategies by using social media in order to attract and influence visitors.
4

REFERENCES
Books and journal
Lueg, R., Pedersen, M. M. and Clemmensen, S.N., 2015. The role of corporate sustainability in a
low‐cost business model–A case study in the Scandinavian fashion industry. Business
Strategy and the Environment, 24(5), pp.344-359.
Hvass, K. K., 2015. Business model innovation through second hand retailing: a fashion industry
case. Journal of Corporate Citizenship, (57), pp.11-32.
Moretto, A., Macchion, L., Lion, A., Caniato, F., Danese, P. and Vinelli, A., 2018. Designing a
roadmap towards a sustainable supply chain: A focus on the fashion industry. Journal of
cleaner production, 193, pp.169-184.
Sun, Y., Kim, K .H. and Kim, J., 2014. Examining relationships among sustainable orientation,
perceived sustainable marketing performance, and customer equity in fast fashion
industry. Journal of Global Fashion Marketing, 5(1), pp.74-86.
5