Assignment on Fashion Marketing

Running head: FASHION MARKETING
Fashion Marketing
Name of the Student
Name of the University
Author Note

FASHION MARKETING1
Table of Contents
1. Task 1.......................................................................................................................................2
Introduction......................................................................................................................................2
1. Social Media Advertising.........................................................................................................2
2. Advertising in External Spaces – Billboard Advertising.........................................................4
3. Personal Selling and In-Store Promotion.................................................................................4
4. Sales Promotion........................................................................................................................5
5. Public Relations........................................................................................................................5
Conclusion.......................................................................................................................................7
2. Task 2.......................................................................................................................................8
Introduction......................................................................................................................................8
1. Push and Pull Strategies of Nike..............................................................................................8
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

FASHION MARKETING2
1. Task 1
Introduction
Nike is a multi-national company that is headquartered in the country of America and it is
engaged in developing, designing, manufacturing as well as the international sales and marketing
of sports apparel, footwear, accessories, services and equipment (Child and Jin 2017). Nike is
particularly renowned for the manufacture of sporting equipment and is considered to be a brand
name in the business, being endorsed by leading sports stars around the world (Nayak 2017).
This report prepares a promotion mix that Nike can make use of in order to sell its clothes in the
UK and international market in an effective manner. Some of the promotional activity that has
been described and analyzed in this assignment includes the type of advertising and promotion
that can be carried out in external spaces, through digital platforms such as social media and
websites, via third parties like analyst reports and news articles, and also at what may be termed
as customer facing touch points.
1. Social Media Advertising
One of the key ways by which Nike can reach out to its customers in a more effective
manner is by focusing more on the way by which it advertises its fashion accessories and
garments to its target audience. Some of the advertising platforms that Nike can make use of are
social media advertising and newspaper advertising. Social media platforms like Facebook,
twitter and Instagram can be widely made use of by this business to sell its products to both a
male and female target audience largely because of the fact that social media is seen to facilitate
the quick and easy dissemination of information (Battle et al. 2019). Social media platforms like

FASHION MARKETING3
Facebook and Twitter are accessed on a daily basis and are free to use as well. It is going to be
very easy for a large fashion retail brand such as Nike to set up multiple accounts on social
media using which it can engage with members of its target audience to gain a better
understanding of their needs and requirements. Social media is seen to allow for easy
engagement and interaction with customers. A particular benefit that is associated with the use of
social media is the fact that it allows its users to upload videos on a regular basis. Nike can make
use of the Facebook live option to share instant videos of new arrivals at its stores, and it can do
the same on its accounts on Instagram and Youtube. Social media advertising will put the
company in a position to make its new products known to the target audience in a quicker
manner, and that too in the most cost-effective of ways given that there is no money to pay for
social media advertising as such (Battle et al. 2019).
Nike Revenue Growth 2019
In addition to social media advertising, Nike is a fashion retail brand that can focus on
advertising through third party sources such as through newspaper articles. It can advertise in
local newspapers about new arrivals at its stores more frequently, so that customers are aware of
what is new and what is worth taking a look at, at the Nike stores in London and elsewhere.
There is no doubt about the fact that newspaper article will require the business to invest a