The assignment compares the online retail experiences of Saks Fifth Avenue and Nordstrom, discussing their product quality, price, service, website features, and promotions. It concludes that Saks Fifth Avenue is a better option for shopping due to its lower price, shipping services, and fit predictor feature.
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Running head: FASHION DESIGN WITH MARKETING AND PRODUCTION 1 Name Course Lecturer Date
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FASHION DESIGN WITH MARKETING AND PRODUCTION 2 Summary The Saks fifth avenue This an online retail as well as a department store company located in New York City in the United States of America. The Saks fifth avenue is a luxury retail department store that is owned by one of the oldest commercial corporation in North America which is Hudson’s Bay Company. Its headquarters and its main flagship store are based on fifth avenues in midtown Manhattan. This online retail is majorly involved in thesell of luxurious commodities such as jewelry. It’s also known for selling clothing. Nordstrom This is another American chain of stores that has its headquarters in Washington DC. Initially, the company was considered as a shoe retailer but later expanded and included the sale of clothing, jewelry, cosmetics, and accessories. Nordstrom operates both as an online retail business and also has over 349 stores. However, it serves most of its customers through their website Nordstrom.com I opted to choose the two retailers, the Saks Fifth Avenue and Nordstrom since both are amongst the largest online retailers, offering the similar commodities and are easily accessible since they are online platform and their stores are easily available. Moreover, all luxurious goods can easily be found within these two companies. Comparison There have been distinct differences and similarities experienced while shopping this kind of dress from the two sources, online platform, and local store.
FASHION DESIGN WITH MARKETING AND PRODUCTION 3 Differences 1.When shopping the commodity on a local store, there was a face to face interaction between me and the seller unlike when I was shopping in the retailer's websites whereby the interaction was just between me and the description of the commodity. 2.There was a room for trying before buying a cloth in local store shopping, unlike internet shopping. Similarities 1.Description for the commodity was the same 2.In both situations, I could make choices depending on my fit size. On the online shopping site, there was the provision of the fit predictor while the local store I could manually check for my perfect fit. Advantages of internet shopping 1.Internet shopping allows room for price comparison. Online platform offers a chance for their customers to compare and research different products at different prices. 2.Time-saving since there is no crowding of buyers i.e. especially during festivals and holidays where everyone is shopping 3.It’s the best way to have discreet purchases. Some people prefer buying some commodities in the privacy than buying in public and thus online platform provide room for this. 4.Internet shopping offers several brands from different sellers and one can get even International trends.
FASHION DESIGN WITH MARKETING AND PRODUCTION 4 Disadvantages of internet shopping 1.There is no personal contact between the seller and buyer thus leaves no room for negotiations. 2.Online / internet shopping does not give room for close examination of commodities. 3.High chances of fraud are exposed to internet shoppers since the payments are made online too. 4.May experience delays when it comes to the delivery of very urgently ordered goods. Comparison between Saks Fifth Avenue and Nordstrom Product quality The quality of the dresses from both these retailer is quite the same. The design slightly differs, the size but the material and cost of maintaining both dresses are almost same. Both dresses have the same color, sleeveless, have a back slit and have cotton and silk lining. Therefore I can state that the quality is almost the same.(nordstrom, 2014) Price The Saks fifth avenue has a slightly lower price for this commodity than Nordstrom Service Saks Fifth Avenue has size guide services, unlike Nordstrom. On the other hand, Nordstrom has free shipping services Website features and design
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FASHION DESIGN WITH MARKETING AND PRODUCTION 5 Both retails have well-designed websites. They have set categories where a customer can see the images of selected products and also descriptions. However, the Saks fifth avenue website is more development since one calculates their estimated size of clothing, set a number of items they wish to order and also select pick up stations.(saks fifth avanue, 2014) Promotions, sell coupons and samples Both websites have a promotion when you buy many goods. They also have sell coupons and don’t have samples. They also indicate other related products while viewing a commodity. Conclusion I would go for Saks Fifth Avenue for my shopping for my dress since it cheap; offers shipping services even at door post and has minimal chances of size inconveniences due to its fit predictor service. References
FASHION DESIGN WITH MARKETING AND PRODUCTION 6 nordstrom. (2014, 9 21).nordstrom. Retrieved 3 14, 2018, from sequined-stretch-boucle-crepe- sheath: https://shop.nordstrom.com/s/michael-kors-sequined-stretch-boucle-crepe- sheath/4741274?origin=topnav&cm_sp=Top%20Navigation-_-Women-_- Dresses&offset=8&top=72&price=%27Over %20%241%2C000~~100%27&sort=PriceHighToLow&color=%27Black%27 saks fifth avanue. (2014, 3 12).saks fifth avanue. Retrieved 3 12, 2018, from Roland+Mouret&N: https://www.saksfifthavenue.com/main/ProductDetail.jsp?FOLDER %3C%3Efolder_id=2534374306418059&PRODUCT%3C %3Eprd_id=845524447173953&R=400964999202&P_name=Roland+Mouret&N=3064 18059+4294929601+4294929607&bmUID=m7UxQ8o