(PDF) Fashion marketing Assignment
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Added on 2021-04-21
(PDF) Fashion marketing Assignment
Added on 2021-04-21
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Running head: FASHION DESIGN WITH MARKETING AND PRODUCTION 1NameCourseLecturerDate
FASHION DESIGN WITH MARKETING AND PRODUCTION 2SummaryThe Saks fifth avenueThis an online retail as well as a department store company located in New York City in the United States of America. The Saks fifth avenue is a luxury retail department store that is owned by one of the oldest commercial corporation in North America which is Hudson’s Bay Company. Its headquarters and its main flagship store are based on fifth avenues in midtown Manhattan. This online retail is majorly involved in the sell of luxurious commodities such as jewelry. It’s also known for selling clothing.NordstromThis is another American chain of stores that has its headquarters in Washington DC. Initially, the company was considered as a shoe retailer but later expanded and included the sale of clothing, jewelry, cosmetics, and accessories. Nordstrom operates both as an online retail business and also has over 349 stores. However, it serves most of its customers through their website Nordstrom.comI opted to choose the two retailers, the Saks Fifth Avenue and Nordstrom since both are amongst the largest online retailers, offering the similar commodities and are easily accessible since they are online platform and their stores are easily available. Moreover, all luxurious goodscan easily be found within these two companies.Comparison There have been distinct differences and similarities experienced while shopping this kind of dress from the two sources, online platform, and local store.
FASHION DESIGN WITH MARKETING AND PRODUCTION 3Differences 1.When shopping the commodity on a local store, there was a face to face interaction between me and the seller unlike when I was shopping in the retailer's websites whereby the interaction was just between me and the description of the commodity.2.There was a room for trying before buying a cloth in local store shopping, unlike internet shopping.Similarities 1.Description for the commodity was the same2.In both situations, I could make choices depending on my fit size. On the online shoppingsite, there was the provision of the fit predictor while the local store I could manually check for my perfect fit.Advantages of internet shopping 1.Internet shopping allows room for price comparison. Online platform offers a chance for their customers to compare and research different products at different prices.2.Time-saving since there is no crowding of buyers i.e. especially during festivals and holidays where everyone is shopping3.It’s the best way to have discreet purchases. Some people prefer buying some commodities in the privacy than buying in public and thus online platform provide room for this.4.Internet shopping offers several brands from different sellers and one can get even International trends.
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