Principles of Marketing Fashion Nova Research Report 2022

RUNNING HEAD: FASHION NOVA
Principles of Marketing

FASHION NOVA 1
Contents
Introduction......................................................................................................................................2
Marketing behavior..........................................................................................................................2
Conclusion.......................................................................................................................................5

FASHION NOVA 2
Introduction
The research report is prepared on ‘Principles of Marketing’. The key purpose of the
report is to pour light on the marketing behavior of the renowned company named as ‘Fashion
Nova’. It is an American fashion retail company established in the year 2006 (Shannon, 2019).
It includes the analysis of the target market, the company’s response towards the potential
customers and the effectiveness of digital marketing of the ‘Fashion Nova’.
Marketing behavior
It is assessed that ‘Fashion Nova’ promotes its brand products through various social
media applications including Facebook, Instagram and Twitter. It is analyzed that the target
market of the company is the youth of the nation. In order to gain the attention of potential
customers, the brand is depicting alluring models for their product display. Its social media posts
and feeds express vogue clothing. However, it assesses that brands marketing messages primary
focus on the feminine (Michielin, 2017).
A little diversification identified in brands messages on various social media platforms
including Facebook, Instagram and Twitter. It is assessed that ‘Fashion Nova’ uses similar
messages to promote its products. On its Facebook page, it promotes its products by merging the
product picture with the message that includes the website link of the product and a small caption
with the emoji.