The Management of Fashion Products Fashion Labels & Sales in Fashion

The Management Of Fashion
Products Fashion Labels &
Sales In Fashion

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Step 1 Brand name and catch phrase...........................................................................................3
Step 2 Product assortment strategy..............................................................................................3
Step 3 Planning strategy..............................................................................................................4
Step 4 Best-selling pieces about the products and reason...........................................................7
Steps 5 Online distribution strategy used by the company.......................................................10
CONCLUSION..............................................................................................................................16
REFERENCES................................................................................................................................1

INTRODUCTION
Product managements is one of the main important function of companies that guides
each and every stages of product’s life cycle (Fuchs and Golenhofen, 2019). This present study is
based on Lily fashion brand that wants to become the market leader and want to make an
effective position in fashion industry. This present study is going to discuss effectiveness of
marketing function and distribution. Online distribution and promotional strategies help
companies in attracting customers and promoting products. It will discuss product assortment
and collection planning strategy for a new business in order to specify its customers as what is
going to sell.
MAIN BODY
Step 1 Brand name and catch phrase
Lily fashion brand which offers the high and valuable range of products and also include
more about the mass marketed with moving with the better products and keep the range about the
various things and make sure for keeping the better concepts about such kind of products :
Footwear, Formal wear, accessories, watches and jewellery, vintage and second hand products.
While having such kind of products and services the males and females will enjoy the shopping
and make sure for having some better fashionable things at store. Lily fashion have also set up
the reasonable prices for the summer collection in which more and more sales along with better
discount that could take place. As the customer will enjoy the long sleeves, heavier fabrics, and
light outerwear. This products that could help them for having the better and satisfaction in
which the customer have their high impact. This could have the impact over through which the
customer can easily buy their products and make sure for having some better growth and
opportunities. While this also allow designers to rapidly changes and make afford able them with
ability and sharing more customer that could help the business for running more smoothly.
Step 2 Product assortment strategy
An assortment strategy in retailing sector that could also involves the various types of
product and services in stores display for the customer. It could also led them for having the
better growth and opportunities. Long sleeves, heavier fabrics, and light outerwear for men and
women that could keep them satisfied with the summer/spring product in such kind of products
(Brownlees, 2019). Lily fashion should keep their main focus towards the attraction from the

stores and that might be important for them in completing over their more process. While the
products being sold for the males and females at stores and the business have also taken place
within the online stores so that could keep the customer for shopping about many of the products
and services. While the fashion brand before looking towards the market, need to keep focus on
the fashion industry in order for keeping the different roles about the companies served and make
sure for keeping the different from industry.
According to having such criteria, the product categories such as various products and
users. While such thing also help the business for knowing about their segmentation and which
might be important for the customer. Lily fashion can sale the swimwear just because of having
the summer many people while make their trip at many water places and that could be also
profits sources for the summer collection more and more (Bălan, 2021). While such things well
help the Lily fashion for building up the company position and that could being so important for
taking much advantage. End customer that could be divided according to having the
segmentation with the people behaviour and might be discuss about the various things that could
play the role for the company. In such kind of activities this might be also essential for keeping
the high impact over through which the Lily fashion can work and make sure for having their
better growth and opportunities. While such kinds of things that could help the business for
becoming the king in market through customer using their brand.
As the organization should in mind about the competitors in which how they can sale
their products and how usually as they are dealing with the customer. Lily fashion can also hire
the employee so that could help them for having the customer attraction and keep their goals and
objective to be success (Lacroix, Timonina-Farkas and Seifert, 2020). While having such things
this could help the company for knowing about the customer needs and wants so that keep profits
in organization. The kind of human factor that could found human affected variables also more
subjected with the sales person who keep the customer attraction. While having such things this
could also help the people for knowing about the Lily fashion brand and products about the
clothing and various other products. As for keeping connection they can keep their power
towards the digitally and make sure for having the better attraction of the customer.
Step 3 Planning strategy
All things considered, the establishment of any style organization plan for assortments.
This is the most centre activity for the Lily fashion and it expects firms to justify progression of