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CONTENT
STORY OF MOVING MOOSE
VALUES
VISION
MOOD BOARD
COLOR CONCEPT
LOGO DESCRIPTION
TYPROGRAPHY
PROMOTIONAL POSTER
PRODUCT DESCRIPTION
PRODUCT DETAILS
TARGET CUSTOMER
STORE LOCATION
STORE LAYOUT
STORE GUIDELINE
INTERIOR MATERIAL
STORE INTERIOR
STORE GUIDEANCE
CUSTOMIZATION
OMNI CHANEL INDEX
RFID
PAYMENT AND RETURN POLICY
ANALYSIS

Story of Moving Moose
We are an existing brand named Moving Moose that produces
highly fashionable gloves. It is a reputed gloves manufacturing
and retailing company. The company is established 10 years
ago in 2007. It has 3 retail stores in Finland, Norway, and
Denmark. All the branches are situated in the capital and AAA
locations. Our target customers are 20-40 aged young adults
who are free, trendy, fashion conscious and lead a highly
standard life with stable income. The basic idea of our business
is to give fashionable and luxury hand gloves to the customer
and make the conscious that gorgeous glove is an important
part of fashion and it makes difference. We also run our
business by mobile application named Moving moose and our
online website www.movingmoose.com.
Values
 Fashionable trendy products
 Continuous development of product
 Innovative and creative.
 Affordable price.
 Latest collection
 Latest technological attachment.
 Best quality.
 Customer oriented.

Vision
Our vision is to provide our customer trendy, fashionable and
durable product in affordable price. We also want to increase
our branches with rapid customization and quality service
Mood Board
Color Concept

COLOR CONCEPT
For graphic guideline we used three basic colors. This are-
white, black, and red. White is the mother of color. Anything
perfectly match with white while black is the color of elegance.
These two colors are used to show the brand identity. In some
cases the mixture of these two colors are used. These two
colors and grades are used in the store also. The red color is
used in the brand web page for text and highlights the headings
of the things. The true blue color is properly increasing the
beauty of packaging. The sustainable handbag is decorated by
blue color. The green color is used for the decorative purpose
of the store and also for the dress of the employees. A perfect
of color plate is obviously needed for building brand image.

Logo Description

 The script style of Moving moose is having its own idiosyncrasies and symmetry, the
logo can be effectively centred by using optical centre rather than using Geomatrical
measurements.
While using different background colours it is highly
recomondend to Moving moose for the use of logo colour as
accordingly making contrast with the background colour.

It is strongly recommended to use the colour of logo as according to its contrast with the
background colour. Which is if the colour of the background in an image is light then the colour
of logo is recommended to be in Dark standard colour which are Black, blue and orange. And if
the background colour is dark then use of light colour in logo is recommended.
This
is an invisible clear zone which protects the Moving moose
logo, the size of the logo is determined on the basis of the
height of moving moose (where H stand for height of standard
measurement unit)

In this the size of initial logo is 23mm on the last of the website
where as on the main page with its web site the size of logo is
46mm ands the size of the website link is 2/10th of the main
logo.
The size provides a guide for print reproduction of moving
moose logotype when it is used alone, the details which are
regarding to the creation. Different sign off could be found in
sign off page and advertising section.
The logo plays very critical role in the succession of any
organisation, in the logo of Moving Moose the company has
created their logo on the basis of its optical dimension not on
its Geomatric Dimension.

moose is the largest extant species in the deer family. It is seen
in a large number in the Nordic area. As moose live in the icy-
windy atmosphere of the Nordic region, so our inspiration is
that our product is also safe our customer from this coldness.
So, we use the brand name moving moose as a symbol of
protection in cold and icy atmosphere. The brand logo also
symbolizes the brand name. The color black is considered to be
a very formal, elegant, and prestigious color. In different
product we also use white color for the logo to highlight the

brand identity properly. The moose head denotes strength and
authority.
Typography and Graphic Guideline
For typing in logo we use Pristine as font. Pristine is a unique
logo that used in different brand. We use it for its decorative
and gorgeous look. We use white and black colors front in
according to necessity. These two colors are our inspirational
colors for our brand.
For typing in our websites and brand information in store and
other things,we use Calibri. It is common and popular. We use
black and red color for typing.
Promotional poster

Product Description
Fit Gloves Smart gloves

Party Gloves Biking Gloves
Wedding Gloves Gym Gloves
Cycling gloves Women stylish long gloves
Product details
Size – European ( XS,S,M,ML,L,XL,XXL)
Color – Various

Types - Smart gloves, Biking
gloves,Cyclinggloves,Partygloves,Weddinggloves,Fitnessgloves,
Leathergloves,PPE Personal protective Equipment´s (gloves)
Materials - Hypobic fabrics, nitrile, neoprene, wool, micro-alloy
heating fiber, spandex, leather, plastic, high tech
Price - $15-$250
There are two types of gloves in the store. The sports, wedding,
stylish and smart gloves are marketing in all seasons while
different types of leather and winter gloves are marketing
seasonally. The product can be divided into two sectors by sales
volume. The basic gloves sold in a high volume with low price.
The exclusive and high tech collections are the premium gloves
sold in high price.
PACKAGING

Target Customer
20-40 aged young adults who are free, trendy, fashion
conscious and lead a highly standard life with stable income.
The techno lovers who are willing to pay high price for good
quality product. The sports loving and health conscious young
people who are conscious about the new invention and quality.
The packaging of the products are one
of the powerful representative of
moving moose. The company provides
their services to the home of their
customers with the help of home
delivery services.
The packaging of the products by Moving moose is done by using their particular
ribbons and tapes which are printed with the name of company’s logo, along with
the different product description. The logo printing on the delivery boxes of
Moving Moose is also specific on the basis of company’s different criteria which is
based on the size of the products and delivery box.

Store location
MOOD Stockholm opened in March 2012 and has quickly
achieved a status as the natural meeting spot, both for the
Stockholders themselves and for tourists from all over the
world. In the vibrant and vivid environment you can enjoy,
shop, hangout and work during most hours of the day. It is now
a best destination for the modern and trendy people who are
aware about the fashion and quality. The best fashion brands
has opened their retail store in this location and run the
business successfully. This is now like one of the best shopping
place in Sweden.
Figure: Mood Stockholm

Store layout
2D View 3D View
Store Details
 Total area-100 sqm
 located in the 2nd floor
 Key money 1 $million for 3 years
 Monthly rent $7000
 Neighborhood retailers-big fashion brands like Zara,
Mango, H&M, Lindex
 Opening time is 8.00 to 18.00 and 8.00 to 20.00 in
weekends.

In front of the Store and window display
In front of the store, the window display of the store can be
divided into two sectors. One is highlighting the exclusive
collections by wearing the gloves into demo hands with proper
lighting. In the other sector, the existing and upcoming
products are promoted by LED tv marketing.

Store interior
The color of our brand identity is white and black. We are also
gives priority of these two colors in the interior design of our

store. In some cases we use gray color for furniture and
decorative items for walls. The floor is wooden with white wall.
In some cases we use marbles for smooth touch in the wall. We
placed very few furniture for proper traffic space for the
customers. We also use medium light to highlight the product
perfectly and brand identity. Actually the furniture, shelfs and
the decorative items are properly matched with the lighting.

Interior Material
Floor: The floor of the store is wooden. It gives a royal
combination with the other interior surface. It is easy to clean.

Cash Counter desk: The desk in the place of cash counter is
made by marble surface. It is looks very elegant, shiny and gives
a smooth feel.
Walls: The wall is painted with the identical color of the brand
white. It is plastic paint for easy cleaning.
The surface is smooth. All the things like the
desk, selling and the lighting properly match
with the wall color and surface.
Furniture surface: The surface of the sofa is
smooth but leather. The color is gray. It is long lasting,
cleanable and stylish.
Shelf: The basic shelf of the
shop and the storeroom is
made by black wood. It looks
good and easy to use,
endurable and classy. The
exclusive shelf in the middle
of the store is made by transparent glass for giving elegant
felling.

Store guidance
In the store there are three kinds of product display. The first
one is the
hanging product
display. Here,
the lather
product and
product with hard surface are placed in hanging position. The
second one is the basic display of the regular gloves collection
that made by fabric and plastic. The exclusive high tech,
wedding, sports and the latest collections are displayed in the
exclusive self in the middle of the store.
Storeroom
There are two separate storerooms
for men and women. There are
many wooden shelfs for decorating
the products in the store room with
different size spec. It is very easy to
find make the transaction quickly.

ERP
The continuous supply of the product is maintained by ERP
(Enterprise resource planning) software. There are different
facilities of this ERP software. These are –
1. Continuous supply of the product.
2. Availability of the necessary sizes of the product.
3. Rapid replenishment of the product.
4. Easy to maintain the proper supply chain.
5. Proper security of the information.
6. Continuous and good facility for storing the information.
Store security
 Insurance policy
 Alarming
 Stuff Training
 Security code, light sensor, door sensor and web cam are
used. The store room is also secured by security code and
sensor, hand scanner.

Store Staff
Packaging
The packaging system of the product is sustainable. We use jute
as the raw material of the packet. The surface color is blue and

the brand logo of the bag is white. It is very stylish, sustainable
and easy to carry.The bags are available in different sizes.
Customization
The customer is the valuable asset of our business. For
customization we have several services. The self-size
measurement facility, There three hand scanners in different
place of the store with computer connection. The customer can
check their hand size automatically by scanning their hand in
the screen of the scanners. They also check the size with
perfect color and style in the computer screen. There are
different options in the computer software that can make it
easy and comfortable for the customers to select the perfect
product. The customers have to fill up a short non-compulsory
form in the computer about their personal details and
suggestions. In case of any necessity our skilled employees

always ready to help the customers. We also give different
discount policies for the regular customers. In case of returning
used products we always give 20% discount in the next product
for the specific customer. Our mobile app and website is also
important for customization.
Omni
Chanel
Brand website
We have an informative,
decorative website for the
customer. It gives the customer
information of our regular, latest and upcoming collection with
the price, product specification and the images of the product

from various angles. The product details give information about
product materials, manufacturing country, transaction policy,
discount, and return policy.
RFID
Radio-frequency identification (RFID) uses electromagnetic
fields to automatically identify and track tags attached to
objects. The tags contain electronically stored information. This
RFID chip is swing in every product of the store. There are two
readers for this tag in the cash counter and the exit point. All
the product information, their identity and transaction are
saved in the local server. This is also an important resource for
the ERP software and the supply chain management. RFID
insure the proper and rapid replenishment of the product.

Payment and return policy
We have online and offline payment policy. I online the
customer can send the payment via bank. For this, the
customer gives the transaction number, product number and
the amount of payment. In store, the customer can make the
payment of the product via cash and credit card. There are
three levels return policies. In online return policy we have 15
days return policy. In offline, the customer has to return the
product in 7 days. We also collect the used garments from the
customer.
Analysis
SWOT ANALYSIS

Strength
1. Good quality product
2. The unique feature of the product.
3. Best business place in STOCKHOLM
4. High quality service with proper
customer friendly.
5. Sustainability oriented business plan.
Weakness
1. There are some unsustainble product in
the store.
2. The unabilability of the kids collection.
Opportunities
1. Introducing more sustainable and latest
product in the market.
2. Introducing new retail stores in other mega
cities of Europe and Asia.
3. Increase quickness in customization.
Threats
1. The strong competitors in the market.
2. High price for some unique and latest
product.
3. Changing of the buying behave of the
customers.