Fashion Upcycling - Eco-friendly and Cost Effective Fashion Products

Fashion Upcycling is a new business idea that offers eco-friendly and cost-effective fashion products. The market potential for this business is good due to increased product demand from customers. The key marketing considerations include product, price, place, and promotions. The sustainable values of this business include green packaging and implementing environment-friendly technologies.

NEW BUSINESS IDEA
Fashion Upcycling

Names of the Group
Members

Introduction of Business
Idea
 Fashion Upcycling – Eco-friendly and
Cost Effective Fashion Products

Market Opportunities
 Good future potential due to increased
product demand from the customers.
 Lower pricing would help to make the
products more appealing to the
customers.
 Providing a wide variety of designs that
would cater to the changing needs and
prefences of our customers.

Entrepreneurial Traits
 Creative thinking.
 Not afraid to take challenges.
 Ability to think out of the box.
 Strongly focused.
 High on Confidence and Self Belief

Key marketing considerations
 Product
 Price
 Place
 Promotions

Sustainable Values
 Green Packaging
 Implementing Environment Friendly
technologies

Bibliography
 Ibisworld. (2017). Clothing Retailing – Australia Industry Research Reports | IBISWorld.
[online] Available at: https://www.ibisworld.com.au/industry-trends/market-research-
reports/retail-trade/other-store-based-retailing/clothing-retailing.html [Accessed 14 Apr.
2018].
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planning, 43(2-3), 247-261.
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visionaries, game changers, and challengers. John Wiley & Sons.
 Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.

Thank You