Planning and Feasibility Study for a Fast Food Restaurant Business Venture

Enterprise and
Entrepreneurship

INTRODUCTION
It is very important for the business organisation to plan
and have a business plan in order to achieve success and
growth in future. It is very important for the business
venture to bring the innovative ideas in business in order
to bring change and satisfy the customers needs and
wants. This is the report which is based in the planning
of an business venture which is established by an
entrepreneur and helps in generating profits by
identifying the various new business opportunities. An
business organisation which is taken into consideration
for this report is a fast food restaurant by the name of
Taste To eat which serves food cuisine and table service
to the customers

Motivation for choice of business
It is been observed that in the present times of the
economy, the fast food restaurants is getting the popular
because of the requirement within the economy. The
people are always ready to have a ready to eat meal
because of their busy schedule in their life. It is been
observed that there is rise in the fast food industry where
there is more of profit maximization. This will also help in
analysing the vision and mission for the entrepreneur.
This is the industry of motivation for an entrepreneur
which will help in analysing the different perspectives.
This was the idea which was generated by the motivation
of the customer preferences, choices, and requirements. As
this is the business which is very useful in order to gain a
completive advantage because the kids prefer to have fast
food whenever they go outside

Process for generating of business idea
It is been analysed that the business idea is a thought which is being utilised for the monitory aspect.
There are various business processes which are used to generate business idea and help an individual to
reaching a conclusion. There are various techniques which are used for generating an effective business
idea in an effective way which are discussed below:
 Brainstorming- brainstorming this is a technique which provides a solution to the various issues
and deals with the critical thinking of an individual
 Internal research- Internal research is used by an intrapreneur in collecting the market information
to the current market trend which assist in generating business idea for the business.
 Mind mapping- This is the tool of the process which is used by the intrapreneur in representing the
task and helps in planning for all the requirements for the fast-food restaurant.