Business Plan for a Fast Food Retail Chain

This business plan outlines the operations, marketing, and financial plans for a fast food retail chain. The target market is high school and college students, and the main products offered are hamburgers, fries, wraps, and beverages. The business plans to advertise through television and printed media, as well as offering a free item on the first day of business. The start-up cost is $74,400, and the owners have contributed $20,000 each. The projected profit and loss statement is included.

Business Plan

Introduction
 The Plan is developed for a retail business engaged in fast food
chain which The plan of the owners is to open a retail business in
fast food line of business and the business will be providing fast
food items such as Burgers, Fries, Wraps and a variety of
beverages.
 No Particular set of knowledge is required for establishing a retail
fast food business.

Introduction
 The business plan formulated by the owners is a sound one with
an effective marketing plan and financial plan. The owners should
implement the plan as soon as possible.
 The owners have decided to set up the business as a partnership
form of business as such businesses have no difficulty in
acquiring loans from banks.
 The target market for the business will be the high school kids
and college teens who are mostly attracted by such kinds of
foods. The selected location for the business will allow the shop
to provide a cool place to hang out for such college teens

Operations
 The overall operations and decision making process will be
handled by the owners of the business. The business will be set
up as a partnership and therefore all the liabilities are imposed
on the partners of a business.
 The owners needs to register the business and also get license
for operating in the industry of the business.
 The owners will be taking help of an expert in Kitchen science
and cooking for improving the services provided .

Operations: Recruting Personnel
 The owners will be appointing managers for looking after the
management of the shop, The managers should have good
communication skills and managerial skills of solving any
situation.
 The only skills which is required is good communication skills and
presentability and good behaviour among the employees of the
business.
 The business will be requiring fridge, computers and appliances
and computers for administration purposes.

Marketing Plan
 The main products which will be offered by the business are
hamburgers, fries, wraps and noodles and also wide range
beverages which includes tea, coffee, cold drinks. The owners
plan to make the hamburgers as the main attraction for the
customers.
 The key competitor of the business are big businesses such as
Subway, McDonald’s and even other retail fast food businesses .

Advertisement and Promotion
 The owners will be using both televisions and printed media for
advertising the food products which are offered by the shop
 The business also plans to provide one free goods on the first day
of the business.
 The business also plans to distribute the menu of the shop so as
to create a buzz and impact on the minds of the users.

Financial Plan
Start up Cost
 The start up cost of the business
is shown to be $ 74,400 based on
the estimates of the business.
 The start up expenses includes
expenses for licensing, rent,
wages and salaries, interest on
loans.
 The owners of the business has
contributed $ 20,000 each for
the four partners of the business.

Breakeven Point Chart

Projected Profit and Loss
Statement

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