Fast Food Store Business Plan

Running Head; Fast Food Store Business Plan 1
Title; Fast Food Store Business Plan
Name;
School Affiliation;
Date;

Running Head; Fast Food Store Business Plan 2
Table of Contents
Executive summary.........................................................................................................................2
Objectives.....................................................................................................................................3
Mission.........................................................................................................................................3
Keys to success............................................................................................................................3
The company summary....................................................................................................................3
Ownership....................................................................................................................................4
Summary of the startup................................................................................................................4
Facilities and Location.................................................................................................................4
Products...........................................................................................................................................4
Competition..................................................................................................................................4
Market Analysis...............................................................................................................................5
Market segmentation....................................................................................................................5
Main competitors.........................................................................................................................5
Market strategy................................................................................................................................5
Pricing strategy............................................................................................................................5
Sales strategy................................................................................................................................6

Running Head; Fast Food Store Business Plan 3
Executive summary
King of fries is a fast food outlet that is owned locally and will be situated in an international
franchise via our strategic approach to the image and reputation of the company. The fast-food
outlet will offer an excellent food at competitive prices and likable packaging in the market.
King of fries will be the best option for those who love snack type fast foods.
The trends in the modern world modern have made it almost impossible to make the difference
between than ever growing fast foods in the city. The city of Karachi boosts to host a number of
these outlets which have sprung up with the booming economy.
King of Fries main priority is to expand its operation by opening an outlet in a big and well-
populated shopping mall in the city. The near future plans for the business is to open a number of
retail outlets in the nearing towns. This business plan is tailor-made to obtain a suitable location
for launching the operations of the company.
Objectives
 To establish a successful presence in the city fast food outlets and have a market share in
the fast food industry.
 To make King of Fries the better option for fast food consumers in the shopping malls.
 To open more outlets within a period of the next two years in the neighboring towns such
as Faisalabad and, Lahore
Mission
The main goal for the King of Fries is to be the leading fast food outlet in the major shopping
mall in the country.
Our company will adequately take care of the customer’s needs through our friendly website and
a wide variety of products ranging from high-quality foods at friendly prices.
Keys to success
Creation of an innovative and unique menu that will make us stands out from the other
businesses
To adequately take care of our customers through the provision of high-quality services